Social Media

hype

Could Vine Founders’ ‘Hype’ Be the Next Snapchat?

November 1st, 2016 by

Hype’s only brand adopters as of this writing are News One, MTV and TechCrunch. But for brand communicators who have been looking for “the next Snapchat” now that teens’ parents are sharing Snapchat Stories, Hype might just be the one to watch.

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Obama Gets on Snapchat With a Fresh Take on Content

October 31st, 2016 by

Barack Obama is back on Snapchat. While the president still doesn’t have his own account, Obama will make an appearance on the “Good Luck America” Snapchat story, according to The New York Times. Available for 48 hours starting at 6 a.m. on Nov. 1, the Times reports that this installment will provide a behind-the-scenes look into Obama’s campaign efforts for Hillary Clinton, including footage of endorsements of the candidate and a ride in the presidential motorcade.

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Tips from PR Pros to Help You Strengthen Your Instagram and Instagram Stories Efforts

October 31st, 2016 by

Get PR pros together to discuss Instagram and the topic moves to the Instagram Storiesfeature very quickly. That’s to be expected: What some call a Snapchat clone has gained popularity fast. Just weeks ago, barely two months after its introduction, Stories confirmed a TechCrunch report that it already has 100 million daily active users. And, yes, for those in the glass-half-full camp, that means 200 million daily active users of Instagram haven’t availed themselves of Stories. Still, brand communicators are taking advantage of Stories’ capabilities to show a montage-like sequence of photos on Instagram. In addition communicators are excited about Oct. 21 media reports that Instagram is testing live video.

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Social Shake-Up Conference Will Bring Latest Social Trends and Strategies to Atlanta

October 28th, 2016 by

The Social Shake-Up is May 22-24, 2017 at the W hotel in downtown Atlanta and will bring together hundreds of social media, digital, marketing, PR, tech and communications professionals looking to better integrate social media into their overall business strategies. Our speaker roster of 70+ corporations, agencies and nonprofits will share an out-of-the-ordinary social media success that will equip attendees with the knowledge to effectively break through the noise and drive better business outcomes for their brand.

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Twitter Update Sends ‘Canoe’ Up the Creek

October 27th, 2016 by

Have you ever found yourself stuck in a “Twitter canoe”? The term refers to the frustrating dead-end effect of replying to users on Twitter, wherein the users’ handles take up most of the allotted 140 characters. More often then not, this ends up curbing a conversation that might have continued given more space, which can be frustrating for PR pros who use Twitter for relationship-building. The good news: Twitter is testing a character-freeing update that could put an end to the annoyance.

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Facebook is Testing New Filters for Live Streams

October 26th, 2016 by

Continuing it’s push to become a video-first platform, Facebook execs showcased new filters for Facebook Live at Wall Street Journal’s WSJDLive conference. The new filters use a form of machine-learning technology to transform live streams into the style of famous artists like Van Gogh.

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How to React When Fans Speak for Your Brand

October 24th, 2016 by

This weekly feature asks communicators to spot trends and discuss their reactions to them. In this edition we hear from Kira Clayborne, senior manager, digital media, Church’s Chicken. Clayborne discusses how brands should react when it finds fans speaking for them on social.

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Informatica and Pulte Homes Lead B2B on Facebook in Q3 Without Video

October 24th, 2016 by

We’ve told you numerous times that video is booming on social, right? The data that Shareablee provides exclusively to PR News Pro shows video powering strong increases in consumer engagement. There are exceptions, however.

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Tips From PR Pros to Help You Measure Your Organization’s YouTube Efforts

October 24th, 2016 by

In part I of this story in our Oct. 17 edition we looked at how brands can strengthen their YouTube content without spending too much money. This week we’ll explore several best practices for measuring your YouTube efforts. Need an incentive to make sure your brand is engaged with YouTube? How’s the fact that 88% of all video searches result in a YouTube video? Or that after behemoth Google, YouTube is the largest search engine?

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4 Checkboxes Your DIY Smartphone Video Should Tick

October 21st, 2016 by

When you see the high-quality, professionally recorded, intensely edited videos that some brands put out there, you may be pessimistic about what you can do on a small or nonexistent budget with nothing but your smartphone. But don’t mentally connect pedestrian equipment with pedestrian results. The content is the thing.