Social Media


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Twitter Update Brings Periscope Videos into iOS App

It’s time to jump on the Periscope train if you haven’t already. | MORE »

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Social Media: The Stock Market’s Crystal Ball?

We live in an era where the comments or opinions expressed via social media, whether true or false, have the ability to move markets.  | MORE »

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5 PR Lessons From the Golden Globes

Despite the criticisms of The Golden Globes, they can make careers and brands; in addition there are several PR lessons we can learn from them.  | MORE »

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Leaving Las Vegas and Entering Reality, Here Are 6 Key Takeaways from CES

The buzz surrounding this year’s Consumer Electronics Show was predictably ubiquitous and positive. | MORE »

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Brands’ Brief Instructional Videos Got the Most Shares on Facebook in ’15

The takeaway for PR pros in all industries: posting brief videos with easy, useful tips is a recipe for success on Facebook. | MORE »

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Five Ways Social Listening Will Become Audience Intelligence in ’16

Social listening doesn’t cut it. Audience intelligence is replacing it. | MORE »

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How Call of Duty Used Snapchat to Ignite Its Community

Activision and Edelman created the first ever in-game integration with Snapchat by installing a “hack” in the Black Ops 2 online multiplayer maps.  | MORE »

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5 Ways to Use Social Data to Build a Winning PR Campaign

By weaving social data into your PR campaign tactics, you can remain in tune with your audience, anticipate shifts in trends and achieve a greater ROI for your efforts.  | MORE »

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10 Rules for Writing Great Social Media Content

Writing for social media is unlike writing for any other content channel. Here are some tips on how you can sharpen your skills. | MORE »

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CES 2016: What the Internet of Things and a Wild West of Data Means for PR

On Jan. 5 at CES 2016, two electronics giants held press conferences that played right into the interests of PR pros.  | MORE »

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