Social Media

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Haters on Twitter: When to Stay Silent

June 14th, 2018 by

Twitter may have a simple interface compared to other social platforms, but there’s still an awful lot of tact that needs to go into composing a comprehensive message in 240 characters or fewer. When your brand finds itself in the throes of a crisis, that tact can salvage and enhance your brand’s reputation.

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IHOP’s ‘IHOb’ Campaign: Short Stack of Buzz-Building Tactics

June 11th, 2018 by

If the company’s primary goal was to raise awareness of its expanded menu through the campaign, it certainly succeeded. But cheeky campaign aside, the franchise is still known a pancake destination.

And since a short stack is typically made up of three pancakes, we thought we’d serve up three lessons communications professionals can take away from the campaign.

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How 3 Brands Are Sounding the Call on Social for Pride Month

June 11th, 2018 by

June is Pride month, in which members of the LGBTQ community worldwide celebrate their identity and their right to live their life openly and love whom they choose. With the increase in social acceptance, more and more brands are throwing their support behind LGBTQ causes, not just through verbal support but through monetary donations as well.

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How to Ease the C-Suite’s Fear of Podcasting and Other Advice for Podcast Rookies

June 7th, 2018 by

On average, podcast listeners tune in to 11 hours of podcasts a week, according to Jason Hoch of HowStuffWorks.com (which of course has its own podcast). So, it’s no wonder companies around the world are jumping on board.

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How Southwest Leads With Social During Crises

June 6th, 2018 by

It’s always better to catch a potential crisis when it’s on the horizon rather than having to clean up the inevitable mess once the crisis hits. Sometimes, however, a crisis is inevitable. In those instances, says John Young, social business advisor at Southwest Airlines, having a real-time crisis strategy across departments is key.

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How Color Choice and Grid Layout Can Influence Engagement on Brands’ Instagram Feed

June 5th, 2018 by

It’s far from a secret that Instagram is a visual channel. Still, some communicators use color palettes, grid layouts and themes to boost engagement on their Instagram feeds. For apartments.com AVP of social media Erica Campbell Byrum, color choice and layout are critical to crafting an Instagram personality that consumers will recognize and engage with at high rates.

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Why Facebook’s New Data Transparency Threatens Its Advertising Platform

June 4th, 2018 by

Much of the platform’s effectiveness at gauging key personal insights is now contingent on users opting in to have that information shared. By assuming that users will consciously share any of their personal information with advertisers once they are given the keys to the gate, Facebook takes a huge risk, one that could alter the industry-leading effectiveness of its insights.

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6 Steps To Master Instagram’s Algorithm

May 29th, 2018 by

For brands on Instagram, it might seem nearly impossible to compete with large corporations that can afford paid post after paid post in order to jump to the front of the line. But in reality, there are a few key ways to game the Instagram algorithm without breaking the bank.

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Top Business Influencer for Q1 2018 Inspires 266,000 Actions Per Post

May 29th, 2018 by

Elon Musk and Bill Gates have roughly the same number of social followers and posted nearly the same amount of content in Q1 2018. Yet each of Musk’s posts generated an incredible 266,000 consumer engagements, propelling him to the top of the quarter’s Business influencers’ list. Gates’ posts did well, at about 18,000 consumer engagements each.

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Contact Information, Financial and Demographic Details Are Consumers’ Most Valued Data

May 29th, 2018 by

What data do consumers value most? Another way of asking that question: What pieces of information about themselves are consumers least concerned about sharing with brands? A survey provides some surprising answers.