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Every day we are reminded of how digital communications platforms, including social networks, have changed how people interact with each other and how they expect companies to interact with them.
Nicole Yelland, director of marketing and communications at Livio, discusses humanizing brands.
Pinterest, says Erica Campbell Byrum, director of social media for Homes.com, is like fantasy football for women.
Adrianna Giuliani, SVP, creative & strategic planner, DeVries, discusses the tools necessary to manage a brand’s social media presence across so many social platforms.
Douglas Brundage, chief digital strategist for Gansevoort Hotel Group, says that it’s critical to follow and engage with those make sense for your brand—not necessarily just those that have the most reach.
Measurement Hall of Fame inductee Katie Paine looks back at her beginnings in PR measurement and ahead at the impact of social media on standards.
Just four months after the launch of Vine, nearly a majority of PR pros are now using the video-sharing platform.
A press release headline is often where the first impression is made on journalists and readers.
Watch the audience’s Vine videos from PR News’ Social Media Icon Awards on April 17 in New York City.
More than 200 seasoned communications professionals gathered at New York’s Grand Hyatt to advance their skills in using Facebook, Twitter, Pinterest and other social channels on behalf of their organizations.
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