Social Media


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Google Glass Comes Into Sharper Focus for Brands After VSP Deal

How would your PR message look on someone’s sleeve? What about a wristwatch or a bracelet? Communicating your brand message via wearable technology may be one step closer to the mainstream, following Google’s deal with VSP, the nation’s biggest optical health insurance provider. | MORE »

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PR Checklist for Juicing Your Facebook Page

Have you cracked the code yet on how to grow your audience on Facebook? We didn’t think so. But that’s understandable. It remains a significant challenge for PR pros and communicators to generate new fans via the social platform. | MORE »

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5 Things to Do When You’re in San Francisco for the Digital PR Summit

So why is San Francisco, in particular, on the brain now instead of say, the Côte d’Azur? Because PR News is headed to San Francisco for its Feb. 4 Writing Boot Camp and Feb. 5 Digital PR Summit, and I’m getting hungry | MORE »

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PR Insider: How Social Are We Really?

Social media and digital advancements have impacted stakeholder engagement and customer relations, but don’t underestimate face-to-face interaction as part of the overall communications toolkit.  | MORE »

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4 Ways to Channel Your Inner Bao Bao for Your Media Strategy

You don’t need to have a panda cub to follow the National Zoo’s media strategy. Here are some tips to follow to increase brand exposure. | MORE »

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PR Insider: Taming Twitter to Make it Work for You

Here are a few examples of how one can develop an effective and sustainable strategy for Twitter that reaches beyond the noise.  | MORE »

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What Brands Need to Know About Facebook’s Latest Acquisition

Communicators should familiarize themselves with the Branch platform and Facebook’s new focus on conversations. | MORE »

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Be a More Effective PR Pro Through a Knowledge of Ethics Storytelling

Stories play an important role in our daily lives. Many of the books we read, whether fiction or nonfiction, are stories about people, places and events. The same is true of the movies we watch or the plays/shows we attend. | MORE »

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Case Study: Elsevier, Seeking to Expand Relationships With Medical Students, Builds a ‘Survival Guide’ and Hub on Facebook

Elsevier wanted to rebrand its Facebook page in time for the American Medical Student Association annual convention, which typically takes place in March. | MORE »

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‘Get Mile High’: Spirit Airlines Experiments with Marijuana Marketing

Low-cost carrier Spirit Airlines is taking advantage of the new law in Colorado allowing recreational use of marijuana. | MORE »

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