Social Media

millennials

A 3-Step Recipe for Marketing to Millennials

September 3rd, 2015 by

Human Rights Campaign’s Maureen McCarty, who will be discussing millennial content consumption trends at PR News’ Social Media Summit in New York on Oct. 5, shares some insights into her efforts to communicated with this key demo.

Twitter-Fail

Redskins Twitter Fail Is a Lesson and a Reminder to Communicators

September 3rd, 2015 by

Good communicators know the rules of what and what not to do on Twitter. But let’s assume a bad tweet has escaped out into the world. How do you recover?

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How to Launch and Develop Multi-Platform Audience Campaigns

September 2nd, 2015 by

To ease your burden when beginning to plan multi-platform audience campaigns, we asked Jennifer Brain-Mennes how she begins thinking about multi-platform audience campaigns, what is the toughest hurdle and how Post’s campaigns are measured.

Measuring_SocialMedia

3 PR Content Metrics You Need to Take More Seriously

September 1st, 2015 by

There’s no denying the three pillars of social media metrics: engagement, reach and conversions. Prioritizing and classifying them, however, is no small task.

social-analytics

4 Social Media Data Management Tips

August 31st, 2015 by

Here are some tips on how to sift through the social media data you have received and make your measurement efforts productive.

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15 Hidden Features of Facebook, Twitter & LinkedIn [Infographic]

August 28th, 2015 by

We all fall into habits on social media networks that by their very nature preclude us from finding new and better ways of using them. Lucky for us that Salesforce created this handy infographic illustrating little-known features of Facebook, Twitter, LinkedIn and, yes, Google+.

influencers

7 Strategies for Strong Influencer Relationships

August 27th, 2015 by

Bright House Network’s Brian Weber, a presenter at PR News’ upcoming Social Media Summit in New York, shows you how to excel at connecting with important influencers in your market.

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McWhopper PR Stunt Gives Burger King a Boost

August 27th, 2015 by

Burger King’s proposal to McDonald’s to get together and make a McWhopper proved to be a clever bit of PR, even if McDonald’s didn’t take the bait.

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PR News’ 2015 Platinum PR Awards Finalists Announced

August 25th, 2015 by

All the finalists will be celebrated—and the winners will be announced—at the Platinum PR Awards luncheon on Oct. 26 at the Marriott Marquis in New York City.

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10 Things Every Social Media Manager Needs

August 25th, 2015 by

From purchased tools to innate personality traits, here are the things every social media manager needs in his or her arsenal to conquer the ever-evolving social landscape.