Social Media

Facebook Video Posts Drive 1,109% Growth in Engagement for Snickers

November 2nd, 2015 by

With the holidays upcoming we asked Shareablee to look at the consumer goods industry’s social engagement.

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6 Steps to Creating Compelling Video Content for Your Brand

October 30th, 2015 by

Here are some thoughts to consider when starting a video project from scratch.

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4 Social Components of the CMO’s Toolkit

October 29th, 2015 by

Social is often overlooked as an important marketing tool, but it can help generate tremendous brand influence in the marketplace.

3 Must-Haves in Twitter’s “Brand Hub” For PR Pros

October 29th, 2015 by

The Brand Hub looks to give brands a more detailed analysis of Twitter impressions with a focus on tracking conversations across the platform in a few different ways.

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4 Iconic Campaigns Inducted Into PR News’ Platinum Hall of Fame

October 27th, 2015 by

In the six years that PR News has inducted honorees into its Hall of Fame as part of the Platinum PR Awards, only the most iconic and time-tested campaigns have made the cut.

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Marketing-PR Collaboration Tops the List of Most Important New Direction for 2016 Success

October 27th, 2015 by

What happens when you gather more than 400 of the best communicators in a room and ask them to share best advice? It’s no surprise that you get really smart answers worthy of a blog. At the Oct. 26 Platinum PR Awards Luncheon in NYC, PR News honored the top PR campaigns of the past […]

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9 Steps to Optimizing Social Media Content

October 22nd, 2015 by

There are a number of ways to approach an SEO strategy for social, but if you keep in mind at least a certain number of principles, you will be a step closer to optimizing your brand’s social presence.

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6 Brands Hitching a Ride With Back to the Future II Day

October 21st, 2015 by

On the long-awaited date that was once seen as “the future,” brands are getting their name out there by capitalizing on love for a movie.

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Creativity in Strategic Communications

October 21st, 2015 by

PR communicators must find the benefits of a brand in its emotional place in the lives of customers. But how do you infuse creativity into a strategic campaign?

Subscriber Exclusive: Org Chart—How Southwest Airlines Thinks About Social Media

October 19th, 2015 by

Southwest Airlines’ social business org chart.