Social Media


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Social Media is Transforming into a Social Marketplace (Infographic)

More than three-quarters (81%) of online shoppers make purchasing decisions based on Facebook and Twitter friend recommendations. And according to a MarketMeSuite study, nearly 40 million teenagers (13-18) admitted that social media sways purchasing decisions. | MORE »

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Communications Pros Take Note: Internet Trolls Don’t Like Their Friends to Know That They’re Trolls

A new piece of research confirms a pattern that we always suspected was the case, based on anecdotal experience (and maybe our own behavior). That is that Facebook users (and by extension, all those who … | MORE »

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PR and Advertising: Collaborating In a Digital Age

For many years there was separation between church and state, so to speak, when it came to advertising and public relations. Sometimes agencies would handle only one discipline or the other. Consumers would | MORE »

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6 Tips to Better Twitter Chats

Twitter engagement can be a tough nut to crack, but not an impossible one. No matter the scale of your company or organization there are ways to tap into Twitter to make it a two-way communications platform. | MORE »

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3 Ways to Improve Engagement With Journalists on Twitter

Nearly 60% of journalists worldwide say they use Twitter—and you need a system to take some of the time-wasting guesswork out of the process of engaging with them. | MORE »

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Myth Busting: Not All Positive Press Is Created Equal

Positive articles have different values. Figure out which type of message your company or client needs to be successful, and pitch those accordingly. | MORE »

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4 Tips for Happy and Hardworking Volunteers

You’ve spent months on your communications plan in an effort to earn media coverage and attract volunteers for your community event. Now that you have people ready to get dirty for the cause, don’t miss an opportunity to inspire them to become brand ambassadors. | MORE »

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PR Insider: PR is Dead. Actually, Long Live PR!

The most impactful campaigns will be run by teams that embrace multiple channels and keep the emphasis on smart content; those that sacrifice one in favor of the other will miss opportunities and weaken client brands over the long term. | MORE »

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Using Twitter to Grow Your Business (Infographic)

Twitter has been grabbing up headlines this week after confirming that the social media platform will soon roll out an IPO. Twitter’s valuation has been fodder for a lot of debate, but from a business owner’s perspective, the platform offers more than just investment value. | MORE »

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Social Media: An Occupation on the Rise (Infographic)

It wasn’t too long ago when a social media strategy was essentially setting up a few accounts and bringing in an intern in to manage them. Times have changed and companies are taking the keys away from the interns. | MORE »

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