Unlike other social media platforms, LinkedIn is almost exclusively tailored to professional connections, which makes it an effective tool to protect and build your brand online. But are you making the most of it?
These tips from Krisleigh Hoermann of the American Heart Association, and a presenter at PR News’ Big 4 Social Media Conference, will help you be smarter about the time you’re investing in Twitter on behalf of your organization.
The first step in proving the value of social media to the C-Suite is to measure your brand’s social media engagement.
Visual storytelling helps brands inspire and engage with their audiences better and faster than text-based messaging. The trajectory of social media has always been toward more visuals, and the platforms gaining the most popularity these days—Snapchat, Instagram and Periscope among them—are all based on sharing images and videos.
With the popularity of digital gaming, especially with millennials, top brands like Nissan and SAPP are gamifying campaigns, hoping to achieve business goals by raising the fun factor.
PR News’ millennial advisory board members were pretty emphatic when they told us Twitter is the social networking platform they use the most in their work lives. Nothing else comes close. These dozen or so PR pros at b2c and b2b companies, nonprofits and agencies rely mostly on Twitter to communicate brand messages on social […]