Social Media


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Writing Content That’s Findable on the Web

Landing at the top of search results is key to the success of your brand, and good PR writing can help get you there.  | MORE »

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IBM’s New Email Service ‘Verse’ Learns and Predicts User Behavior

IBM latest entry into the software game, Verse, is a hybrid email/social media/file sharing service that gets the tech company into the scramble for control over office communications. | MORE »

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3 PR Tips for Making the Most of Twitter

Communicators need to be careful with how they carry themselves on Twitter and make sure their presence on the social network 1) holds appeal for the media and b) reflects well on their own brand. | MORE »

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‘Facebook at Work’ Looks to Take Over Office Communications

According to a Financial Times report, “Facebook at Work” will put familiar Facebook functionality such as messages, groups and the News Feed to use for enterprises, helping employees collaborate better. | MORE »

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Survey Finds Broad Use of Social Listening

About two-thirds of marketing and advertising executives said they collect metrics and analytics for their social programs, according to the survey. And about 14 percent of the respondents said they do not monitor such programs. | MORE »

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Case Study: How Telecom Company Boosted Lines of Communication

Vantage was able to combine long-term PR campaign strategies — along with its media relations and social media chops — to bolster Voxbone’s audience in a way that drove customer interest and engagement: a PR home run. | MORE »

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Fresh Facebook Strategies Needed as the ‘Like Gate’ Dies

With the end of the Like Gate, the onus is now on communicators not only to create more original content, but also make sure the content is catering to users who more closely align with business value and, PR execs hope, can be converted into customers. | MORE »

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Al Roker’s World Record Weather Report Makes for Easy PR Win

Al Roker’s 34-hour weather reporting Rokerthon exhibited some of the most basic tenets of good PR. | MORE »

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4 Ways Social Media is Changing Brand Management

Online conversation has created a world where brands negotiate their public image with consumers daily. Many live, die or thrive by the social media sword. | MORE »

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Infographic: How Do PR Pros Use Social Listening Data?

In a PR News/Business Wire survey, 26% of professional communicators said that social media monitoring has “not yet” had an obvious impact on their companies.  | MORE »

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