PR is inherently a tool for building a great reputation, and a strong corporate reputation is increasingly a PR responsibility.
Facebook took the high road when criticized about why it failed to activate Safety Check for Beirut but did so for Paris.
These days Google and the big search engines are the new gatekeepers, and smart communicators know how to use their rules and algorithms to their advantage.
It just got a whole lot easier for consumers to search for products on Pinterest.
A loyalty guru discusses the various elements that hard-wire the human brain to be loyal.
Winner: Entropy Solutions – Phase Change Matters blog Entropy Solutions has been producing PureTemp, the world’s first 100% renewable phase change material, since 2007. The mission of its 2014 digital initiative was to establish PureTemp's… Continued
Co-Winner: CareFirst BlueCross BlueShield – FRNZY Healthcare reform brought significant changes to the under-65 health insurance market, resulting in a less healthy, more expensive consumer base. To offset these costs, CareFirst launched an initiative for… Continued
Winner: Emergency Nurses Association – Ebola Crisis Response The U.S. Ebola crisis response was an unprecedented exercise in infectious diseases preparedness for nurses and healthcare organizations across the world. ENA members were hungry for the… Continued