Social Media


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6 Tips for Visual Storytelling Mastery

The story you want to tell should lead image design, not the other way around, says Pete Ternes, senior social media and corporate reputation strategist for General Motors. | MORE »

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On Reddit, Unlike Other Social Sites, It’s About the Topic, Not the Brand

At this stage in the evolution of social media, PR pros and communicators are fairly adept at crafting their messages for Facebook, LinkedIn and Twitter.  | MORE »

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Agency Uses Facebook To Promote a Presidential Library And Connect People With the Five Living U.S. Presidents

The U.S. Presidential Library system began in 1939 and was developed to create living archives chronicling each president’s years in office.  | MORE »

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4 Reasons Why Communicators Need to Make the Leap to Visual Storytelling

With recent studies showing that consumers are exposed to an overwhelming 5,000 brand messages a day, visual content is an absolute PR/marketing must. | MORE »

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PR News Announces Digital PR Awards Finalists

Whether it’s new PR channels, such as digital marketing and mobile media, or traditional PR disciplines, including crisis management and media relations, PR News has all the bases covered with its Digital PR Awards. This year’s event will take place at New York’s Grand Hyatt on Nov. 5 (to register, visit www.prnewsonline.com/digital-pr-awards-luncheon2013). | MORE »

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Case Study: The Ritz-Carlton Co. Leverages a Distinct Twitter Feed To Promote its Corporate Social Responsibility Program

Earlier this month The Ritz-Carlton Hotel Co. officially opened The Ritz-Carlton, Chengdu, a 353-room property in southwestern China. During the week leading up the opening, trainers and employees teamed up with local schoolchildren to make Chinese dumplings for seniors living in a nearby home for the elderly.  | MORE »

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Who Should Manage Your Social Media Programs? Content Marketing Moving to Core of PR Strategy

Company executives are divided on who should manage their social media properties. Nearly 39% said the responsibility should be left to the public relations and communications team, while 35% said it should be left to marketing, according to a recent survey by The Creative Group. | MORE »

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Younger PR Professionals Look For Both Flexibility and Fulfillment

There is nothing that makes a Millennial break out into a cold sweat more than the thought of being chained to a desk for eight (or more) hours a day.  | MORE »

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Reality Check: Should PR Ever Get in a Public Dispute With a Reporter?

Does it ever advance your communications mission to get into a public dispute that attacks journalists? | MORE »

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7 Ways to Build a Following on Instagram

If you’ve determined that now’s the time to go visual with your PR messages, follow these seven best practices to build a following on Instagram. | MORE »

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