Social Media


avatar

It’s Baseball’s Opening Day and It’s Snowing in the Northeast, but MLB Has Big Plans

For such an old game (some argue it dates back as far back as the 11th century), baseball has stuck with the times—most recently through social media. | MORE »

Comments Off

avatar

SEO on Collision Course With Public Relations

During the past year and a half, Google has undergone a significant transformation to its search algorithm through its Penguin, Panda and Hummingbird updates. The primary focus has been to reduce or completely eliminate the influence of low-quality websites and “SEO’d” content.  | MORE »

Comments Off

avatar

PR Campaign Puts British Columbia on the Map in Two Major Markets

British Columbia has long been a hot spot for tourists throughout the world, but local tourism officials wanted to boost BC’s appeal to consumers in two of their key markets. | MORE »

1 Comment

avatar

LinkedIn’s New Tool Measures Brands’ Content Marketing Efforts

The new information being provided to advertisers shows the social network’s strategy moving forward is squarely aimed at being a publisher—and a useful one at that. | MORE »

1 Comment

avatar

5 Tips for Finding and Engaging With Influencers

It’s all too easy to fall into habits—good and bad—in your communications with your industry’s influencers. Behavior that was effective six months ago may be limiting your circle of contacts now, and even taking the shine off current relationships. | MORE »

Comments Off

avatar

From Russia to China and Back: Managing PR in an Unpredictable World

PR is global. You can’t predict what will happen around the world. But you can prepare. | MORE »

Tags: | Comments Off

avatar

Social Media Paradox: Number of Likes & Followers Don’t Mean Much, and How Can I Get More?

“Likes” and “followers” remain two of the top metrics that PR pros look to when they track their social media campaigns. Unfortunately, the law of diminishing returns kicked in on those indices a while ago. | MORE »

2 Comments

avatar

How Facebook’s Organic Reach Policy May Make It Harder to Reach Your Audience

A source professionally familiar with Facebook’s marketing strategy says that the social network is currently cutting organic page reach down to 1-2%. | MORE »

Comments Off

avatar

PR Managers Diving Into Rapidly Changing Talent Pool

A rapidly changing talent pool is just one of several key trends in PR and communications. | MORE »

Comments Off

avatar

Branding Bigger Part of Landing New Accounts

Any thought leadership program should begin with a strategic positioning audit that determines exactly what separates your agency from the competition. | MORE »

Comments Off