Social Media

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5 Brand Identity Writing Tips

September 21st, 2015 by

It is the PR writer’s job to develop and craft relevant and potent messaging that reinforces identity. Here are some tips to help you write with identity in mind.

How to Prepare Your Brand for the Facebook ‘Dislike’ Button

September 21st, 2015 by

The news last week that Facebook is working on a dislike button means PR professionals should be thinking about how they will guide brands through this new wrinkle and protect against misuse of such a device.

Overwhelmed by Social Messages, Brands Fail to Respond to Queries

September 21st, 2015 by

We hear it repeatedly—brands should avoid entering the social media arena if they have no intention of joining the conversation with consumers and other influencers.

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This PR Campaign Showed America Who Puts the Food on the Table

September 18th, 2015 by

Bayer CropScience tapped the agency Porter Novelli to engage consumers with information about American agriculture and celebrate the farming community.

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What’s the Most Important PR Metric? Wrong Question

September 18th, 2015 by

At PR News’ upcoming Measurement Conference in Chicago, Kirstie Foster, director of corporate and brand communications for General Mills, is going to present a case study looking at a new measurement program she just rolled out for brands such as Cheerios, Yoplait and Pillsbury. Historically, there’s been a lack of consistent PR measurement across General […]

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How Saint Gobain and Brownstein Group Reintroduced a Brand to the World

September 18th, 2015 by

What do you do when you’re a multibillion-dollar corporation with hundreds of thousands of employees around the world and no one recognizes your name?

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8 Snapchat Tips to Tuck Away for the Day Your Brand Starts Using It

September 15th, 2015 by

Let’s assume, for now, that Snapchat is just one of many work-related topics that’s causing you to lose sleep, but not something you’re using professionally. Here are some useful tips to consider for your as-yet-nonexistent Snapchat strategy.

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On Instagram, Ask ‘What Would Taylor Swift Do?’

September 14th, 2015 by

Learning about using Instagram for business from Katie Keating, IBM’s program manager for social brand strategy, is one thing. How about learning from a slightly higher profile master of Instagram such as Taylor Swift?

How PR Inspired Thousands of Chicagoans to Share Meals and Discuss Their City’s Future

September 11th, 2015 by

The Chicago Community Trust tapped the communications expertise at Jasculca Terman Strategic Communications to not only elevate the trust’s visibility as a grant-making organization, but to emphasize the community foundation’s deep commitment to the Chicago area and its residents.

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A Peek at KIND Snacks’ Ingredients for Integrated Social Media Campaigns

September 10th, 2015 by

In advance of his presentation at PR News’ Social Media Conference in New York, Joshua Nafman of KIND Snacks discusses his team’s cross-platform social media campaigns.