In the ever-evolving world of digital, there’s little doubt that social media professionals should stay on top of algorithm changes, new social apps and shifts in user behavior and appetite. As Social Shake-Up 2020 host Brian Fanzo, CEO of iSocialFanz puts it, “I wish there was a pause button for every new social media app. But there isn’t one, so we have to focus our goals on how to address that.”
Social Media & SEO
Super Tuesday Candidates Exhibit Diverse Social Media Strategies
March 3rd, 2020 by Nicole SchumanIf anything, the remaining candidates are throwing everything they’ve got into this Super Tuesday, igniting digital strategies from all corners of the democratic universe. You’d be hard pressed not to open Instagram or Facebook and yes, even Twitter, without seeing some sort of political trend, video or paid advertisement. We took a look at the diverse social media strategies each candidate harnesses. Some feel forced, while others emerged organically, completely separate from the official campaign team. Will they make a difference on Super Tuesday?
Consumer Engagement on Social for Nonprofits Rises 4% for 2020; PETA Dominates Field
March 1st, 2020 by Seth ArensteinOur regular look at data features exclusive figures from Shareablee about the most-active nonprofits for the first months of 2020. Overall, nonprofits enjoyed a slight jump in consumer engagement with their social posts, though engagement was off on Instagram and Twitter.
8 Tips to Increase Consumer Engagement on Social Media
February 27th, 2020 by Ronn TorossianSocial media impressions is not the number of people that your post impressed. This, in part, is why social media is outgrowing its reliance on impressions as the sole metric for success. Consumer engagement (likes, shares, retweets and comments) has become the top priority. Here are eight easy tips communicators and marketers can use to bolster consumer engagement on social.
5 Tactics for Taming the Content Beast
February 20th, 2020 by Julia Angelen Joy & Sophie MaerowitzWhether you’re crafting social media posts, blogs or website content, it’s not easy to feed the dreaded content beast. This most inhospitable of creatures is sure to bite your hand when it’s hungry. And that’s 24/7. To calm this animal, spend time to make your written and visual efforts shine—even if that means producing less content at the outset. In addition, use that great content in various ways and on different platforms to fulfill the beast’s voracious appetite.
A Valentine to Brands: PRNEWS Team Names Campaigns We Love
February 14th, 2020 by Nicole SchumanBrand love isn’t just for consumers. We at PRNEWS found campaigns to fawn over. Our team picked recent campaigns we loved most, delivered across various platforms. Here are the memorable messages that made us swoon on Valentine’s Day and every day.
Measurement and Individualized Content Key to Influencer Growth
February 14th, 2020 by Sophie MaerowitzIn the debate over the effectiveness of influencer marketing, data from a strong measurement regime can provide solid evidence. Engagement and attribution are key metrics. The path to successful influencer content is found by creating posts that seem tailored to individual consumers, says Everywhere Agency CEO Danica Kombol.
How to Craft Scroll-Stopping Facebook Ads
February 12th, 2020 by Amanda Goldman-Petri, Founder, Market Like A NerdComments and likes don’t pay the bills. If they are all your Facebook ads are generating, it’s probably time for a change of approach. In order to tie your Facebook ads to business results, you must design captivating ads that get your prospects to stop mid-scroll. It’s not enough to understand the technical side of how to set ads up—a strategy for getting Facebook users to stop scrolling is crucial.
The Key Role of PR in the Tap-on-the-Platform-of-Your-Choice Era
February 4th, 2020 by Dr. Robert PassikoffA decade ago there were fewer than one billion social network users. Last month, that number was 5.2 billion. And their expectations and the number of platforms they use are rising. One expectation is that they can shop instantly from any piece of content. Hence, the rise of shoppable posts, blending e-commerce and content. PR has a large role to play in this trend.
Spring Ahead on Social: Social Media Updates for Communicators to Watch
February 4th, 2020 by Sophie MaerowitzWith the start of the year, social media platforms released features that should help communicators with planning for these tools. In addition, Facebook offered users a tool that allows them to see and delete data other companies have collected based on interactions with those brands. It’s far from certain how many users will use the tool.