Social Media

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Beme App Taps Into Trend of Raw, Authentic Communications

July 20th, 2015 by

The new Beme social media app wants to challenge the established notion of the carefully crafted personas people currently present on social media.

How B2B Brands Use Visual Storytelling to Connect Audiences with Tech Topics

July 20th, 2015 by

As new visual platforms emerge across digital and social media, B2B communicators are starting to expand their repertoire of narrative skills.

Create a Schedule to Make Your YouTube Channel Stand Out

July 20th, 2015 by

The brands that get the most out of their YouTube channels don’t settle for one-shot deals. They create a schedule for YouTube videos that PR pros can align with their companies’ marketing strategy and social media channels.

How to Make Sure Visual Storytelling Stays Within the Law

July 20th, 2015 by

It is important to know that visual content marketing is like any other marketing or public relations platforms in that the same legal issues apply to all of these types of communications, regardless of format or distribution channel.

The Week in PR, July 13 – July 20

July 20th, 2015 by

The share of Americans for whom Twitter and Facebook serve as a source of news is continuing to rise sharply.

Two-Way Communication Key to Get Millennials to Think Strategically

July 20th, 2015 by

For PR managers tasked with teaching millennials to think strategically, the obstacles can seem daunting. Yet successes are occurring, according to interviews with managers and millennial staffers by PR News. In a variation on ‘Physician, heal thyself,’ the advice, broadly, is for senior PR pros to communicate the importance of strategic thinking to millennial staff.

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Interactive Media as Prime Content for Communicators

July 17th, 2015 by

Newly released data paints a vivid portrait of interactive media’s dominance over what we like to call passive content.

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5 Parts of a Successful Email Pitch

July 16th, 2015 by

When pitching a journalist via email, you have about five seconds to grab his/her attention—and that’s if it’s a slow day in the newsroom.

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Twitter’s New Data Dashboard Simplifies Account Security

July 16th, 2015 by

Twitter’s new dashboard makes finding important security information much easier, and it could help brands and organizations stop potential issues before they start. On Twitter—where trolling, hacks and security breaches are par for the course—every little bit helps.

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How to Integrate Communications with Earned Media

July 15th, 2015 by

Earned media should be the cornerstone of driving reputation, making up one of the three pillars of today’s integrated media model, which consists of earned, owned and paid media.