Social Media


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Check Out How Facebook Just Made CSR and Cause-Based Communications Easier

Nonprofit organizations now have another online marketing vehicle to consider: A new feature from Facebook called Donate, which lets people contribute directly to nonprofits via the social network. | MORE »

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PR Insider: American Airlines Offers a Lesson in Social Media

Airlines have a poor reputation for customer service, but American Airlines has recently fought to turn that around through social media. | MORE »

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Will Insurance Company Media Blitz Bring Good ROI?

The recent insurance company media blitz brings to mind key points to remember about creating a solid ROI for your communication efforts. | MORE »

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Case Study: Lois Paul and Partners Teams Up With SynapDx to Help Spread New Message About Early Autism Detection

Without any prior PR experience, SynapDx needed LPP’s expertise in story development and media relations in order to promote the first clinical study of its kind. | MORE »

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Social Media Starting to Become Legitimate Tool for Internal Relations

Leaders in social media for internal communications may offer useful lessons for the rest of us.  | MORE »

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Twitter Flip-Flop on Block Feature Raises Questions for Communicators

Twitter on Thursday reversed course on a change to its “block” feature following negative reaction from users. The move is a potent reminder for PR pros to listen carefully to their audiences and customers. In a digital age, decision making by corporate fiat increasingly seems like a losing proposition.
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What You Need to Know About Instagram’s New Messaging Feature

Facebook’s Instagram, announced its newest messaging feature that will allow users to directly message 15 friends simultaneously. | MORE »

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Paid Media in PR’s Future: Here’s How Twitter’s New Ad Program Further Blurs the Lines

Twitter shares soared to $49 on Monday, up 9% to their highest level since the social blogging network went public in early November. The spike in share price comes just a few days after Twitter rolled out a new ad program. The move gives PR pros yet another excuse to condition themselves to paid media programs.
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Here’s How Not to Align Your Brand With a Historically Powerful Anniversary

It’s one thing when brands try and align their message with “Hallmark” holidays such as Valentine’s Day or April Fool’s Day. But it’s another thing when brands try and leverage solemn anniversaries, such as last weekend’s 72nd anniversary of Pearl Harbor, as Cambell’s soup brand SpagettiOs has now learned the hard way. | MORE »

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As PR Execs Brace for the New Year, All Roads Lead to the C-Suite

Buckle up. Change in the PR field has been accelerating at a rapid clip in the last several years and 2014 will be no exception. As PR moves closer and closer to the core of strategic marketing, C-level managers increasingly expect PR pros to demonstrate their value and align communications with the organization’s overall goals and objectives, financial and otherwise. | MORE »

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