Social Media


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Case Study: American Traffic Solutions Inc. Uses Small Investment in Facebook Ads to Spread the Word About Highway Safety Company: American Traffic Solutions

In the United States there are more than 1,700 fatalities and 840,000 injuries annually due to vehicle crashes on public highways, according to the National Highway Traffic Safety Commission. Those are just the kinds of numbers that American Traffic Solutions, a manufacturer of technology and programs for road safety camera and electronic toll enforcement systems, would like to bring down through the implementation of its various products. | MORE »

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Taking A Brand New Look at Visual Storytelling

In the PR world we have a difficult relationship with using graphics as media-relations tools. Usually when the subject of images or graphics comes up with clients, it’s around big, billable projects like infographics or as support for major initiatives.  | MORE »

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3 Steps to Convince B2B Senior Leaders to Launch on Instagram

Instagram reported earlier this year that it gets 8,500 likes and 1,000 comments per second. That’s exciting news for b2c brands that sell colorful products or exotic vacations, but for high tech and b2b brands, are these just two more ho-hum statistics? | MORE »

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PR News Shines Spotlight on Top Work by PR Agencies

PR News’ PR Agency Elite Awards recognize agencies in 23 practice areas, such as branding, business to business, community relations, crisis management, digital/social media, internal communications, media relations, mulitcultural PR, nonprofit/association and reputation management. All of the finalists will be celebrated at a luncheon on Sept. 10, 2013 at the Grand Hyatt in New York. | MORE »

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Note to PR Pros: The 65-and-Older Set is the Fastest-Growing Social Media Demographic

A recent Pew study shows that the demographics of social media users are changing quickly. The number of users has risen to 72%, a total that is up 5% from last year, and 64% since Pew began tracking it in 2005. | MORE »

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4 Essentials for Communications that Connect with Any Audience

The opening session of the PR News Writing Boot Camp kicked off with quotes from some of the great ones—not public relations superstars, mind you, but literary geniuses such as Sylvia Plath, Herman Melville and Gabriel García Márquez. | MORE »

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5 Things a PR Pro Can’t Live Without

Everyone has that one item he or she simply can’t live without. PR News asked its readers on Facebook to tell us exactly what that thing is, and the results are in. | MORE »

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Case Study: Toshiba America Business Solutions Steps Up to Provide Resources Designed to Make CSR Helpers Help More

Implementing a corporate social responsibility program requires more than just building a favorable brand image. It’s also about building a community by helping others. That was Toshiba America Business | MORE »

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Social Business; Growing (Albeit at A Glacial Pace) While Showrooming Taking Center Stage in Buying Process

▶ The Glacial Pace of ‘Social Business’: A majority of business professionals (70%) believe “that social business is an opportunity to fundamentally change the way their organization works,” | MORE »

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A 5-Step PR Measurement Methodology Checklist

Most measurement experts recommend foregoing the search for a magic monitoring and analysis tool. Instead, communications pros should develop a methodology—an overall approach that can be modified over time. | MORE »

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