Social Media


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4 Ways to Channel Your Inner Bao Bao for Your Media Strategy

You don’t need to have a panda cub to follow the National Zoo’s media strategy. Here are some tips to follow to increase brand exposure. | MORE »

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PR Insider: Taming Twitter to Make it Work for You

Here are a few examples of how one can develop an effective and sustainable strategy for Twitter that reaches beyond the noise.  | MORE »

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What Brands Need to Know About Facebook’s Latest Acquisition

Communicators should familiarize themselves with the Branch platform and Facebook’s new focus on conversations. | MORE »

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Be a More Effective PR Pro Through a Knowledge of Ethics Storytelling

Stories play an important role in our daily lives. Many of the books we read, whether fiction or nonfiction, are stories about people, places and events. The same is true of the movies we watch or the plays/shows we attend. | MORE »

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Case Study: Elsevier, Seeking to Expand Relationships With Medical Students, Builds a ‘Survival Guide’ and Hub on Facebook

Elsevier wanted to rebrand its Facebook page in time for the American Medical Student Association annual convention, which typically takes place in March. | MORE »

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‘Get Mile High’: Spirit Airlines Experiments with Marijuana Marketing

Low-cost carrier Spirit Airlines is taking advantage of the new law in Colorado allowing recreational use of marijuana. | MORE »

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6 Tips From the San Francisco 49ers’ Winning Social Media Playbook

In the wake of the Niners’ recent playoff victory over the Green Bay packers on the frozen tundra of Lambeau Field, we asked Scott Kegley, senior manager of digital & social media for the San Francisco 49ers, to crack open his team’s social media playbook. | MORE »

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‘Downton Abbey’ Reaches for the Stars Via Social Media

For brands that want to build up their audiences via social media, look no further than “Downton Abbey,” the PBS series about the British aristocracy that returned last night after being on year-long hiatus. | MORE »

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How to Optimize Press Releases for Shareability

PR News asked Taylor Cole, director of public relations and social media at Hotels.com, a few questions on how to write better, shareworthy press releases. | MORE »

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Survey Finds Major Disconnect on Sustainability Efforts; ‘Social Intelligence’ Will Become the Norm This Year

Nearly two-thirds of businesses worldwide view social and environmental issues as “significant” or “very significant” when addressing sustainability concerns, according to a recent study conducted by MIT Sloan Management Review.  | MORE »

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