Social Media

Subscriber Exclusive: Org Chart—How Southwest Airlines Thinks About Social Media

October 19th, 2015 by

Southwest Airlines’ social business org chart.

How Free Tools Can Help You Measure Instagram’s Value to Your Brand

October 19th, 2015 by

It’s been said a picture is worth a thousand words. But how much is that Instagram picture you just posted worth to your brand—whether it’s your corporate or personal account?

How Southwest Put Social Media at the Center of Its Business and Why It Worked on Bloody Sunday

October 19th, 2015 by

As many brands finding their way in social, Southwest Airlines tested a lot of things to see what would stick. We didn’t start with a strategy. Instead we started with a conversation.

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5 Snapchat Tips for Better Brand Engagement

October 16th, 2015 by

Cutting through the clutter to get your message out on Snapchat is no easy task. Here are some tips for setting up your Snapchat communications strategy.

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How to Create a Healthy Link Profile to Improve SEO

October 15th, 2015 by

One of the principle items your brand needs in the ongoing struggle to get your online content seen and shared is a healthy link profile. Here are the elements.

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9 Issues for a Nationally Televised PR Debate

October 15th, 2015 by

Envision a nationally televised debate among leaders in Public Relations. Who you picture on that stage is a pretty good indicator of the state of our profession. To keep the personalities out of this for now, what issues would you want debated? What are the themes resonating now that also will prepare us for a […]

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A Peek Inside Southwest’s Social Response to Its Tech Glitch

October 14th, 2015 by

Southwest Airlines’ communication manager tells us how it used social media for crisis management on October 11, 2015.

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Live Streaming Your Way to PR Success

October 14th, 2015 by

The ability to engage clients in real-time is invaluable and live-streaming provides the accessibility, transparency and trust equity that today’s consumers demand.

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Facebook Testing a Dedicated Video Feed That Could Challenge YouTube

October 13th, 2015 by

In its announcement of this test—and other video-related tests it’s launched recently—Facebook hinted that its goal is for users to turn to Facebook first when they want to “discover the videos that matter to them.”

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4 Ways Southwest Tried to Keep ‘Luv’ Alive Amid System Breakdown

October 12th, 2015 by

It’s practically a given that Southwest knows how to handle itself in good times and in bad—yesterday’s electronic customer service breakdown that hobbled passenger and luggage check-ins was one of the bad.