There are ways to track your brand’s progress on YouTube that inform you who is viewing and sharing your content. This will aid you in adjusting your video communications strategy.
It’s far too easy to get lost in the numbers if you don’t know what to look for. That’s why setting goals beforehand is key.
Stephanie Singer, Senior Vice President of Communications, National Association of Realtors Stephanie Singer is Senior Vice President of Communications at the National Association of Realtors (NAR), the world’s largest trade association. She is an accomplished… Continued
Erin Streeter, Senior Vice President, National Association of Manufacturers As a proven leader, Erin Streeter has turned the NAM’s communications department from a good press operation into a communications juggernaut. At the NAM, she is regularly… Continued
Pam Wickham, Vice President, Corporate Affairs and Communications, Raytheon Company Over the past decade, Pam Wickham has transformed communications at Raytheon, a $23 billion defense and technology company. In 2005, she inherited a standard 20th-century… Continued
Facebook wants to be your go-to source for video, so the social media giant has made a number of enhancements to its platform that will make video content more dynamic.
Here’s four things communicators should consider when looking for a social media analytics tool.
Snapchat is assumed to be the social media platform of choice for high school and college students, and that disqualifies it for serious consideration by organizations dealing with older demographic groups. Or does it?