Social Media & SEO

The latest battle between the White House and social media platforms began on May 26, when Twitter attached a “Fact Check” notification to President Trump’s tweet which included misinformation about mail-in voting.

The PRNEWS staff comes across many examples of brand advertising and communications every day. We have compiled a weekly assessment, with staff members providing their choices of the most notable, good or bad. We hope these brief examples will provide a learning experience about what works and what to avoid.

Social media use has increased significantly during the pandemic. Analyzing social posts during the early part of the lockdowns, three basic user groups emerge. It is likely their emotional states will change as the pandemic continues. Here’s how brands can spot these groups and prepare content for when they begin to change their behavior.

As the pandemic has unfolded, the way people and brands talk about COVID-19 on social has shifted. Social conversations have expanded beyond details about the virus to other topics, such as entertainment for the homebound. Brands that monitor social conversations can build connections to their audiences that will last beyond the pandemic.

As the world of mainstream social media enters its second decade—and at a time when global attention is understandably fixated on coronavirus-related content—many communicators find themselves at a loss. Still, there is no better time than the present to start experimenting with new features, so we asked several social media experts to recommend the features that they see as overlooked. 

On May 11, President Trump proclaimed the U.S. would “transition to greatness” in his administration’s push to reopen the economy. The problem? Googling the slogan yields a website featuring an open casket visual, a count of total coronavirus cases and deaths, a link to the CDC website and several feature-length articles listing evidence around the Trump administration’s failure to manage the crisis.

Hallmark found inspiration for its latest Mother’s Day commercial from a Facebook fan who shared her journey of parenting a child with a disability on its page. The fan noted that not all motherhood looks the same, but should be celebrated nevertheless.

It never hurts to revisit crisis operating procedures, particularly as they relate to social media. (In fact, with so many projects on pause, now may be the ideal time to rethink your crisis response.) These tips should prove useful as you audit your internal social media processes to stay resilient amid a communications crisis.

Fake news is not a new phenomenon. Its proliferation during the pandemic, though, when life and death are at stake, has elevated the issue to a new level. As a result, Hill + Knowlton’s (US) new analytics chief John Gillooly believes verifying data will be hot after the pandemic subsides. He also thinks it’s important for people to laugh now. Even for data analysts.

As meat processing plants around the U.S. close temporarily due to COVID-19 outbreaks, the supply chain disruption has started to reach consumers. Bulk retailer Costco has limited beef and ground pork sales per customer, as… Continued