Social Media

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PR News Survey: Where Does PR Stand on Paid Social Media?

July 28th, 2015 by

Ahead of PR News’ upcoming Big 4 Social Media Conference, we surveyed the our community with the goal of finding out where PR stands on paid social media.

Despite Surge in Visual Storytelling, Text Articles Lead in Engagement

July 27th, 2015 by

A picture may be worth a thousand words, but for PR pros an article with text remains the most popular content marketing format and earns the highest level of engagement, according to a study conducted by Fractl exclusively for PR News.

4 Steps to a Winning Social Media Narrative

July 27th, 2015 by

Most PR writing is like a snapshot in time, such as a new product that needs promotion via press release. But developing a social media narrative, or giving your social posts a sense of continuity for your audiences, requires a different mindset.

How Four Big Brands Crafted Multi-Platform Content Catering to Their Demographic Targets

July 27th, 2015 by

Social media’s ability to allow brands to engage directly with customers is fast becoming an imperative for successful content marketing.

4 Tips for a Successful Social Media Takeover

July 24th, 2015 by

The change in voice and personality as a result of a takeover has the potential to invigorate longtime fans and newcomers alike.

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How to Effectively Use Visual Storytelling for Your Brand [Infographic]

July 24th, 2015 by

Science tells us that we absorb information easier when it’s presented visually than when it’s presented in text-heavy formats. At the same time, we’re predisposed to favor linear, coherent stories. When combined, these elemental ideas give visual storytelling its attention-grabbing power.

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Which Big Brands Are the Best Strategic Storytellers? [Infographic]

July 23rd, 2015 by

PR News and Nasdaq Media Intelligence launched a poll earlier this month asking the PR News community which of Fortune’s 2015 Most Admired Brands succeeds best at telling humanizing stories that drive positive awareness.

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How Facebook’s New Video Tools Will Impact PR

July 23rd, 2015 by

Facebook page owners now have the ability to restrict the audience of videos by age and gender, set expiration dates for videos, label videos based on interest categories and make “secret” videos that are accessible only via a direct URL, among other new features.

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3 Budget Web Animation Tools to Help Tell Your Brand’s Story

July 22nd, 2015 by

You only need to look at your own digital habits to know that if you’re in the business of brand communications, you need to find a way to add more visuals to your mix—and, if possible, animated visuals.

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6 Questions to Ask the Moment Your Organization Enters Crisis Mode

July 20th, 2015 by

Sure, there are more online tools (read: social channels) to help mitigate a crisis faster and cauterize the wound without incurring any serious damage. But what the Web giveth the Web also taketh away.