Social Media

influencers

7 Strategies for Strong Influencer Relationships

August 27th, 2015 by

Bright House Network’s Brian Weber, a presenter at PR News’ upcoming Social Media Summit in New York, shows you how to excel at connecting with important influencers in your market.

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McWhopper PR Stunt Gives Burger King a Boost

August 27th, 2015 by

Burger King’s proposal to McDonald’s to get together and make a McWhopper proved to be a clever bit of PR, even if McDonald’s didn’t take the bait.

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PR News’ 2015 Platinum PR Awards Finalists Announced

August 25th, 2015 by

All the finalists will be celebrated—and the winners will be announced—at the Platinum PR Awards luncheon on Oct. 26 at the Marriott Marquis in New York City.

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10 Things Every Social Media Manager Needs

August 25th, 2015 by

From purchased tools to innate personality traits, here are the things every social media manager needs in his or her arsenal to conquer the ever-evolving social landscape.

How to Find Business Value in Instagram With Minimal Financial Investments

August 24th, 2015 by

Plenty of executives know Instagram. Many probably use it to view pictures of celebrities, athletes and perhaps members of their family. Fewer realize its potential for business.

Video Driving Increase in Social Sharing

August 24th, 2015 by

It’s becoming a popular refrain, but here it is again: Video continues to drive most social media activity.

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How an Agency and its Partner Convinced Social Media to #GetNaked

August 21st, 2015 by

With eye-opening imagery and cheeky messaging in hand, the partners set out on social media to relay the importance of regular skin screenings to the digital public.

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Snapchat’s Usage Leads Pack After Four Years, and Is Still Growing [Infographic]

August 20th, 2015 by

Avoid worrying too much about financials and concentrate instead on how Snapchat can help you boost your brand, especially with the younger set.

Subway Manages Its Worst-Case Scenario With a Single Tweet

August 19th, 2015 by

Subway acted fast in responding to the latest development in a criminal case against the brand’s most familiar face.

How Three Communications Chiefs Hire and Cultivate Winning Digital/Social Media Teams

August 17th, 2015 by

Since digital and social media are continuing to be a large part of the PR professional’s daily duties, we asked several communications professionals to provide insight about best practices for assembling a digital team.