Banafsheh Ghassemi’s passion for using technology to promote empathy can be traced to a turbulent childhood. Ghassemi, the winner of the first annual Robin Carey Connector Award, was born in Iran, where her parents were both politically active members of the resistance during the run-up to the Iranian Revolution. As the revolution intensified, her family was forced to seek refuge in England when she was just 11 years old. And that experience has been central in shaping Ghassemi’s focus on human-centered design.
“Saturday Night Live” cast member Cecily Strong has joined the speaker roster for the Social Shake-Up, a three-day digital communications conference that will be held May 22-24 in Atlanta, and presented by PR News in partnership with Social Media Today. Strong will be joined onstage by Rob Gregory, president of content and influencer marketing company WhoSay, with whom she’ll discuss how social media conversations have influenced her character choices, impacted her performances and helped build her audience.
Our regular look at social media metrics with exclusive data provided to us by Shareablee. In our final look at data from 2016, we examine how nonprofits and governmental organizations did in terms of consumer engagement with their posts and videos on Instagram and Facebook.
In just a few weeks, hundreds of social media-savvy professionals will descend upon the W Atlanta-Midtown hotel for The Social Shake-Up Show. And in this personal account, author Chris Strub details three interactions he had at a past Shake-Up—including one with the show’s late founder, Robin Fray Carey—that forever altered the course of his career.
Star Wars is nearly unparalleled as a brand so popular that other brands (whether or not they have a cross-promotional deal) draft in its wake by paying tribute. Thus May 4 is a good day for us to observe how brands are riding the wave, and to see the fruits of some professional content calendars.
Every brand commits social media mistakes, from skimping on audience research to waiting too long to respond to complaints. One gaffe that brands sometimes commit on social: focusing more on generating eye-catching content than on how audiences will likely interact with that content. Monitoring Instagram can be a particular challenge for brands seeking to stay on top of user trends. To help your brand better match its Instagram presence to audience behavior, chew on these five morsels of Instagram wisdom cooked up by protein bar company RXBAR.
Instagram now has over 400 million daily active users, making it the fastest growing social media platform. Given that swelling volume of activity, the marketing opportunities on Instagram abound. Making the most of your brand’s presence on the platform all starts with elevating your feed through such best practices as visual consistency, user-generated content and on-point messaging. Here are three tips to keep in mind.
When the mighty Google changes its algorithm, all of PR is pushed in the same direction by the shockwave; here’s hoping that the most recent change will nudge us into a better place. The search engine’s latest move is to demote (but not remove) pages that propagate lies, hoaxes, conspiracy theories and other junk content that more and more is collectively being labeled “fake news.”
Daniella Peting follows one cardinal rule for live streaming: Don’t wing it. Peting, who manages Motorola Solutions’ social media presence in North America and co-leads the company’s Global Social Media Center of Excellence, makes a point of fully preparing every element of a live broadcast from conception to execution.
What enables some customer communities to be financially productive while others remain a cost center? In the research study “The Business Impact of Online Communities,” we found that almost half (49%) of community leaders report revenue gains from their online community. This is an exciting proof-point, but it warranted further investigation. So, we analyzed the data to identify the winning conditions of the top communities and identified three key steps toward a better ROI.