Social Media


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Coming Soon to Google Search—Your Tweets

In a few months, non-Twitter users are going to be seeing plenty of tweets through their interactions with Google search. | MORE »

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After Facebook, Instagram Tops Social Media Use Among African-Americans and Latinos

The Pew study found that 38 percent of African-American adults and 34 percent of Latino adults on the Internet use Facebook’s photo sharing service, as opposed to only 21 percent of white adult Internet users. | MORE »

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PR Insider: Squeezing Your 2015 PR Necessities into a Carry-on

The measure of a good traveler is how lightly he or she travels. Forget the excess baggage of 2014. Here is a notable short list for PR pros to keep in mind for 2015. | MORE »

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Nationwide Defends #MakeSafeHappen Super Bowl Ad About Child Deaths

Nationwide Insurance’s Super Bowl ad featured the ghost of a young boy narrating scenes in a life he didn’t get to live because of an accident, and critics didn’t take kindly to it. Still, if you subscribe to the “no such thing as bad publicity” dictum, the spot was a win for the insurer. | MORE »

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Feel Me, Touch Me, Read Me: Print Remains Valuable

JCPenney’s decision to revive its print catalog is a stark reminder to PR pros that—despite the digital lurch throughout most business sectors—print remains a viable marketing tool. | MORE »

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3 Super Bowl Messaging Strategies for Brands That Didn’t Buy a TV Ad

With so many other avenues—namely, social media—available to reach the football audience, brands have started to look beyond TV commercials to capitalize on the big game. Let’s take a look at three ways brands and organizations are engaging the Super Bowl audience without shelling out millions of dollars to NBC. | MORE »

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5 Ways to Improve Google Search Rankings for Your Content

Here are some tips to achieve better search results for your brand’s content. | MORE »

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Snapchat Introduces ‘Discover’ Storytelling Platform for Brands and Media Partners

Snapchat’s “Discover” is a new feature which gives brands and media companies the opportunity to publish content on the app. It’s the biggest change to the platform since its introduction in 2011, and it’s a welcomed one for PR and communications pros. | MORE »

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Twitter Launches Group Direct Messages and Video Capture & Editing

In a serendipitous moment for Twitter, the microblogging site announced two new features—group direct messages and native video sharing—on Tuesday as Facebook and Instagram fended off reports that hackers had infiltrated their systems after their services were knocked offline for parts of Monday night. | MORE »

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PR Tips for How to Ride Out #Blizzard2015

It’s tempting, of course, but staying at home due to a severe storm isn’t an excuse to binge watch “True Detective” on HBO or curl up with some guilty pleasure. It’s pretty much a normal workday, but with a bit of a spin on what you get accomplished. | MORE »

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