Social Media


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LinkedIn Recruitment Program Shaping Up As New Channel for PR Pros

The U.S. jobless rate fell to 7%, from 7.3%, in November. And while the economy is still facing some strong headwinds, employers’ confidence seems to be on the upswing. Now, just like a Swiss watch, comes word of a new recruitment tool from social network LinkedIn, designed to track when people move jobs, where they go and what skills they have. It could be another vehicle for communicators who want to strengthen their bench. | MORE »

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Strategic Thinking Leads Choice of Social Tools for Boeing’s Gary Wicks

The surest way to stay connected in 2014 is through social media. But how do you stay connected in a constantly evolving media landscape? | MORE »

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5 ‘I’s’ of Social Media ROI

Measuring ROI is a challenge facing any organization with a social media budget. How can companies determine if their social media strategy is working? | MORE »

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Yes, Justine Sacco Really Said That on Twitter!

Justine Sacco, chief communications director for Barry Diller’s IAC, created a Twitter firestorm with a shockingly insensitive and offensive tweet. | MORE »

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How To Hire a Social Media Manager

While hiring a social media guru to guide your expanded PR efforts typically makes good sense, it’s important to find a proven practitioner with the tools to take your marketing to the cutting edge. | MORE »

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Case Wheeling and Dealing: Campaign for Bike-Share Program in Minneapolis Inspires Tourists and Residents Alike

when Minneapolis decided to launch a bike-share program city officials knew that it would take a lot of citizen education at the front end and a sustained effort on the backend to get the program running smoothly. | MORE »

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6 PR Archetypes in Search of a Solution

In the age of high-technology, PR pros need a different skill set if they want to succeed. There are those who flourish in digital PR and those who tank. | MORE »

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Tracking Nascent Social Media Platforms Cost of Doing Business

Facebook, Twitter and, to a increasing degree, Instagram tend to suck up most of the oxygen when it comes to how communicators can leverage social networks and align them with corporate goals and objectives. But in the last several months a slew of new social networking tools have strutted across the social landscape prompting massive attention throughout the media. | MORE »

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Duck Dynasty Star Creates Kobayashi Maru Scenario for A&E

A&E faces its own Star Trek-style Kobayashi Maru test, as it attempts to manage the media crisis sparked by comments made by “Duck Dynasty” star Phil Robertson in a recent interview with GQ. | MORE »

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Facebook’s New Video Ads Could Be a Tightrope Walk for Communicators

As Facebook continues to experiment with video distribution, here are some actionable tips you can put to use right now on YouTube. | MORE »

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