Social Media


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Facebook’s Custom Gender Option a Lesson in Understanding Your Audience

What does the announcement of Facebook’s new gender options tell communicators? | MORE »

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7 Ways to Express Your Love for Your Favorite Influencers on Valentine’s Day

This being Valentine’s Day, we offer these suggestions to show your favorite journalists, influencers, followers and customers (otherwise known as people) on social channels that you listen to and appreciate them. | MORE »

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Jeter Skips the Press Conference and Retires Via Facebook

By going to Facebook Wednesday to announce his retirement from baseball following the upcoming season, the Yankee shortstop put on a clinic on how to use social media to strike the right tone for sensitive subjects. | MORE »

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Image-Heavy Twitter Profiles Could Be Coming Soon

Imitation is the sincerest form of flattery, right? And that includes social channels. Twitter is experimenting with yet another profile redesign, channeling Facebook, Google+ and Pinterest’s image-heavy formats in a yet-to-be-released update. Mashable reports that … | MORE »

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Dumb Starbucks Turned Out to be Smart PR

Dumb Starbucks was among the top trending stories of the last 24 hours, for sure. And while it has come and gone already, as Los Angeles County health inspectors shut the store down on Monday for operating without a valid permit, it deserves recognition from the communications perspective for several reasons. | MORE »

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5 Storytelling Tips to Make Your Brand More Relatable

Storytelling is a fundamental skill for communicators. Here are some tips to make your messaging shine.  | MORE »

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Lessons in Social Media Writing: Define Your Audience and Ply Your Personality

Figuring out what works on social media is an abstruse art, as audiences are fragmented and interested in specific, narrow topics. | MORE »

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PR Insider: Staying Focused at the Center of a Crisis

In today’s 24-7-365 media cycle, there’s a crisis all the time. Here are some tips on handling a crisis via social media.  | MORE »

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PR Pros Need to Harness Growing Link Between Passion and ROI

When we are looking to monetize social media, our attention should turn to how we measure passion and its resulting impact.  | MORE »

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Tailor Your PR Efforts to Make an Impact on Facebook

Simply posting content to Facebook will not guarantee that you reach your fans. Here are some tips to develop a plan for your PR efforts.  | MORE »

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