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It’s good to be a generous benefactor to the community, but think about the broader business goals before leaping into a community involvement program.
Research was the key in designing a PR program educate the Hispanic community about the triggers and treatment for asthma.
Like an art curator who amasses a collection of objects to spark emotion among art lovers, smart B2B PR pros are connecting assets into a singular brand experience for stakeholders.
Creating true passion for your brand amongst customers is about building a strong emotional connection—kind of like a courtship.
For overall social media program success, It’s important to evaluate every campaign across its beginning, middle and end.
Journalists pressed for time need PR’s help to do their jobs, and one way to help is to provide reporters with a comprehensive social media news release. Here are the major steps in creating such a release.
In today’s ultra-competitive business environment, total alignment between PR and sales is not a luxury—it’s a necessity.
It’s a tough sell to get people to care about frogs, but through compelling visuals and aggressive outreach to reporters, the Smithsonian’s campaign to help endangered amphibians had legs.
As these examples of great PR paired with ad campaigns attest, PR is not simply a support mechanism for advertising, it’s a critical driver for brand awareness.
While social media is now becoming integrated into just about every PR pro’s comms arsenal, there are situations in which the use of social platforms should be shunned.
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