Social Media & SEO

Social media is getting a bit long in the tooth, which has spawned many ‘rules’ about creating great content. Forget them, Lego Group’s social chief James Gregson told a Social Shake-Up session. Instead, focus on the basics. Social’s fundamentals have not changed, he said.

A seasoned expert in communications knows how to provide the right words for any situation. However, the explosion of social platforms led to an ocean of content, and the real issue now is how to stand out from the endless scroll. Leah Feygin, head of U.S. creator content solutions at Twitter’s creative arm—ArtHouse—advised Tuesday’s Social Shake-Up participants on the craft of unforgettable content.

Ahead of this year’s Social Shake-Up virtual social media conference, we spoke to #SSU2020 speaker Alanna Bass of Okayplayer. Whether you are trying to communicate with a diverse audience or jump into a trending conversation, Bass says to keep these things in mind in tumultuous 2020 and beyond.

It’s an age-old question (well, not quite): ‘Beyond keywords, how can I get better search results on Google?’ That question bleeds into another one, which really is a classic: ‘How do I generate business leads?’ Veteran communicator David Landis has five easy tips that may lead to you having an inbox overflowing with leads.

PRNEWS welcomed Meg Lewis, director of social at GIPHY to speak about its Animate the Vote campaign and content partnerships.

Social media platforms have a lot of work to do in the way of gaining trust from the American public. A recent survey from Pew Research Center shows that “Three-quarters of U.S. adults say technology companies have a responsibility to prevent the misuse of their platforms to influence the 2020 presidential election, but only around a quarter say they are very or somewhat confident in these firms to do so.” 

In this Social Shake-Up 2020 preview, we catch up with brand strategist Tracey Del Moral on the latest in influencer marketing. On her mind? Campaigns that illustrate meaningful diversity, equity and inclusion, dialing in key performance indicators and looking for brand ambassadors in unlikely places.

Facebook announced that it will halt all publishing of new political advertisements in the week leading up to the November presidential election. This comes on the heels of concerns of how Facebook could be used to impact an election. Facebook CEO Mark Zuckerberg also issued a warning regarding potential unrest over election results and processes. 

Consumer engagement with the Twitter feed of the Los Angeles Lakers topped the sports teams and leagues that Shareablee tracked for the first seven months of 2020. Yet, LeBron James’s Twitter feed has a larger audience than either his employer or the National Basketball Association.

In this week’s LinkedIn Live, Sophie Maerowitz, senior content manager at PRNEWS and sister brand The Social Shake-Up spoke to Brian Fanzo, host and emcee of The Social Shake-Up 2020 virtual conference. Fanzo, social media expert, CEO of iSocialFanz and veteran keynote speaker on marketing and engagement strategy, shared best practices for virtual events and offered his take on video storytelling in the COVID era.