Social Media

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How Princess Cruises Works With Influencers to Tell Its Brand Stories More Authentically

June 5th, 2017 by

The influencer bubble is about to burst. So say a rash of communicators who’re tired of paying exorbitant fees for influencers who, they claim, rarely deliver. Still, some brand communicators feel influencers can deliver messages with more authenticity than a brand can. That’s the case with Sara Dunaj, social media manager of Princess Cruises. We asked her to share some best practices.

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IBM Shares Its Facebook Live Checklist

June 2nd, 2017 by

Even the most seasoned actors will tell you that performing live is a scary thing. And many brands just starting to experiment with Facebook Live are confronting that same fear. But best practices are emerging through the trial and error of early adopters like IBM. And here, Brittany Detamore, the firm’s social engagement strategist responsible for day-to-day management of the firm’s Facebook, Twitter and LinkedIn accounts, offers a few lessons learned for those new to live streaming.

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5 Steps to Build Your Digital Content Tribe Like Hilton

May 31st, 2017 by

Generating new and exciting content is essential to any social media strategy, but it’s no small feat. Brands spend a good chunk of their marketing budget on copywriters, agencies and influencers to build a library of rich, dynamic content that captures and captivates their audience’s attention. But there’s another way. Here, Vanessa Sain-Dieguez, senior director of HR digital strategy at Hilton Worldwide, shows how the hotel giant built a tribe of passionate content creators in-house.

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The Week in PR

May 29th, 2017 by

Our weekly roundup of news, trends and personnel moves in PR and communications. This week we features stories about British Airways weekend crisis, a fond farewell to Ketchum’s David Rockland, notes about expansion and a slew of personnel moves, including a White House ouster and Staples naming Michelle Bottomley as its CMO.

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British Celebs Are top Influencers for Food and Travel in April

May 29th, 2017 by

A pair of Brits, chef Jamie Oliver and filmmaker Louis Cole, were the top influencers in food and travel, respectively during the month of April, according to data provided exclusively to PR News Pro by Shareablee. The rankings were compiled looking at social media shares, retweets, comments and likes. Interestingly, Oliver’s top post lacked any mention of food.

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How Communicators Can Help Sales Be More Successful via Social Selling

May 29th, 2017 by

A step-by-step approach for communicators to use when setting up a program to train sales personnel to use social media for selling. Since social selling sits at the intersection of marketing communications and sales, putting such a program in place is a great opportunity for communicators to drive social selling adoption and help close the gap between sales and marketing. Another benefit for communicators is that social selling lets them directly measure their influence on business results, sales and bottom-line revenue.

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Social Shakeaways: Brands’ Use of Social Media for Storytelling, Commerce Continues to Evolve

May 29th, 2017 by

After an industry show, the question we receive often is a variation on “What did you hear?” With some 90 speakers over two and a half days, one person’s experience during last week’s sold-out Social Shake-Up show in Atlanta likely was a bit different from anyone else’s. One theme was that many, though not all, brands and organizations understand social media is far from a fad, but instead can be a valuable communications tool, a listening aid and a useful platform for e-commerce and customer care.

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How Live Video Can Transform a Brand Into a Culture of Relatable People

May 29th, 2017 by

The recent rise in popularity of live video has many brand marketing plans in a bit of a tailspin—if you’re not leading in the space and killing it, you’re falling behind and struggling to stay relevant

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Keeping It Real for the 2018 Social Shake-Up

May 26th, 2017 by

If I had to pick one thought to summarize this week’s sold-out Social Shake-Up Show, it would be this: The lines between content and marketing are blurring so rapidly, the phrase “content marketing” is starting to become redundant. Words such as authenticity, experiential, immersive and storytelling were heard often during panel sessions and networking breaks to describe this zeitgeist, this evolution of messaging. But to me, it really all comes down to a single, often misunderstood word—empathy.

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Some Top ‘Shakeaways’ From the 2017 Social Shake-Up

May 24th, 2017 by

Want to know some of what was on the minds of attendees at the sold-out Social Shake-Up Show? Ask the attendees to discuss 10 social media-related topics toward the end of the conference. That’s just what happened on Wednesday afternoon at the show. Find out what the attendees were thinking about as well as some of their key takeaways.