Social Media


avatar

6 Fun Perspectives on PR, by PR Practitioners

We queried our audience on Twitter and Facebook, asking for some fun facts about PR that most people don’t know. Here are some of our favorite answers. | MORE »

1 Comment

avatar

Discover How Pinterest Works for You with Deeper User Analytics

Pinterest, the world’s fourth most popular social media site with over 40 million active users last month, is getting serious about analytics. | MORE »

Leave a comment

avatar

You’ll Never Believe What Facebook Just Did to Your News Feed

In a blog post Monday, Facebook announced a strategy to weed out spammy posts with headlines that lead on and purposefully deceive users about what a full article will be about. | MORE »

1 Comment

avatar

PR Pros Must Change Tactics as Buy-It-Now Buttons Proliferate

As if PR managers didn’t need another excuse for working more closely with their sales and marketing counterparts, here’s a pretty good one. Twitter will reportedly roll out a “buy” button later this year, making it easier for consumers to buy things directly from the microblogging network. | MORE »

Leave a comment

avatar

Measure for Measure: Tracking Social Media ROI

No longer at the margins of communications, social media has moved to the epicenter of PR and marketing. The rub for PR managers is how to monetize their social platforms and convince C-level managers that Facebook, Twitter et al. can add to the company’s top and bottom lines. | MORE »

Leave a comment

avatar

4 Ways Your Tweet Could Lead to a Crisis

Twitter is a powerful tool that can take your brand to new heights, but in the wrong hands it can be a terrible weapon that can lead to a PR disaster.  | MORE »

Tags: , , , , | 1 Comment

avatar

2 Essential Qualities of Successful Social Media Strategists

Catherine Allen, executive vice president for SHIFT Communications, has learned from long experience what kind of communicators have a tendency to rise to leadership levels. In this Q&A, she looks at those qualities through the prism of social media. | MORE »

3 Comments

avatar

Infographic: When’s the Best Time to for PR Reps to Send Emails?

Getting your timing down can make the difference between a purchase and unsubscribe, a happy customer and a disgruntled one. | MORE »

Leave a comment

avatar

British Bakery Chain Serves Perfect Response to PR Debacle

In a digital age—with some imagination—it’s much easier to turn a negative into a positive, as evidenced by how bakery king Greggs responded after an offensive company logo appeared on Google. | MORE »

Leave a comment

avatar

More Noise in the Feed? Twitter Experiment Provokes a Backlash

Since it went public late last year, Twitter has made a series of changes designed to monetize the microblogging service. Its latest experiment—a change to user timelines—has upset some users.  | MORE »

Leave a comment