Social Media


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5 Ways to Track Your Brand’s Impact on YouTube

There are ways to track your brand’s progress on YouTube that inform you who is viewing and sharing your content. This will aid you in adjusting your video communications strategy. | MORE »

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4 Social Listening Tips to Make Sure You Set the Right Goals

It’s far too easy to get lost in the numbers if you don’t know what to look for. That’s why setting goals beforehand is key. | MORE »

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Top Women in PR: Stephanie Singer

Stephanie Singer, Senior Vice President of Communications, National Association of Realtors Stephanie Singer is Senior Vice President of Communications at the National Association of Realtors (NAR), the world’s largest trade association. She is an accomplished … | MORE »

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Top Women in PR: Erin Streeter

Erin Streeter, Senior Vice President, National Association of Manufacturers As a proven leader, Erin Streeter has turned the NAM’s communications department from a good press operation into a communications juggernaut. At the NAM, she is regularly … | MORE »

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Top Women in PR: Jenna Thomas

Jenna Thomas, Senior Director of Digital PR and Social Media Marketing, Nebo Before Jenna Thomas joined Nebo in January 2013, it had never won any PR awards. In 2014 alone, however, she garnered PR awards and … | MORE »

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Top Women in PR: Pam Wickham

Pam Wickham, Vice President, Corporate Affairs and Communications, Raytheon Company Over the past decade, Pam Wickham has transformed communications at Raytheon, a $23 billion defense and technology company. In 2005, she inherited a standard 20th-century … | MORE »

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PR Lessons from Winter Storm Jonas

In a weather disaster, as with any crisis, over-communicate your message in a timely manner; do it clearly, concisely and on platforms where your customers are likely to be. | MORE »

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4 Facebook Video Features to Enhance Your PR Communications

Facebook wants to be your go-to source for video, so the social media giant has made a number of enhancements to its platform that will make video content more dynamic. | MORE »

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How to Pick the Social Media Analytics Tool That’s Right for You

Here’s four things communicators should consider when looking for a social media analytics tool. | MORE »

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4 Reasons Why Snapchat May Be Right for Your Organization

Snapchat is assumed to be the social media platform of choice for high school and college students, and that disqualifies it for serious consideration by organizations dealing with older demographic groups. Or does it? | MORE »

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