Social Media


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Embracing Social Media Shouldn’t Come at the Expense of Traditional PR

The PRSA’s 2014 international conference wraps up on Tuesday afternoon. PR News spoke with the association’s leadership to get a sense of the multiple challenges facing communicators and where the PR industry goes from here. | MORE »

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PRSA Conference Report: On the Importance of Auditing Your Social Media Objectives

If social media efforts are to flow to the top and bottom and lines, communicators first need to develop an auditing plan. | MORE »

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Digital PR Awards: Cause Marketing/CSR

Winner: APCO Worldwide – IKEA Brighter Lives for Refugees: the One Night without Lights Social Media Challenge In 2013, more than 2 million people became refugees – a near twenty-year record. The refugee camps these … | MORE »

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Digital PR Awards: Contest/Game

Winner: Esurance – #EsuranceSave30 Esurance opted to buy the first commercial slot following Super Bowl XLVIII, and by doing so, saved 30 percent, which added up to a whopping $1.5 million. Instead of just absorbing … | MORE »

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Digital PR Awards: Digital Marketing Campaign ($100K and under)

Winner: Marina Maher Communications – Secret and Diana Nyad Blow Social Engagement out of the Water Secret, along with Marina Maher Communications, worked with 64-year-old swimmer Diana Nyad and her team to document an unprecedented … | MORE »

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Digital PR Awards: Digital Marketing Campaign ($200K – 500K)

Winner: Coty Inc. – The Marc Jacobs Tweetshop Coty Inc.’s task was to generate international PR and social media coverage for the popular Daisy Marc Jacobs fragrance. With an already loyal following, they knew that … | MORE »

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Digital PR Awards: Digital Marketing Campaign ($500K +)

Winner: FCB Health – HEY MS, Take This! For decades, people living with multiple sclerosis (MS) had only injections available to treat their condition. In 2010, Novartis’ GILENYA became the first oral treatment indicated for … | MORE »

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Digital PR Awards: Digital PR Campaign – General Excellence

Winners: Taylor Strategy – Taco Bell Shakes up the Breakfast Routine and Weber Shandwick – Smoke is the Bandit with Mobil 1 Taylor Strategy – Taco Bell Shakes up the Breakfast Routine March 2014 marked … | MORE »

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Digital PR Awards: Employee Communications Online

Winner: RF|Binder on behalf of CVS Health – CVS Health Celebrates the Spirit of Volunteerism on #GivingTuesday On December 2, 2013, for the second year in a row, charities, families, businesses, community centers, and students … | MORE »

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Digital PR Awards: Influencer Communications

Winner: Biosector 2 and Novartis Oncology – Count Us, Know Us, Join Us: Uniting the Advanced Breast Cancer Community Despite widespread attention and knowledge of breast cancer, the estimated 250,000 women living with advanced breast … | MORE »

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