Social Media

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Beauty Sector Tops B2C Consumer Engagement in Q1’18; Content Off 13%

April 17th, 2018 by

The social trends of 2017 seem to continue into 2018. In our first look at U.S. B2C brands for 2018 we see companies generally posting fewer pieces of content, but gaining consumer engagement. The data provided to us exclusively by Shareablee shows beauty and fashion brands dominating the first quarter of 2018 in terms of consumer engagement with social posts on Facebook, Twitter and Instagram.

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Just 9% of U.S. Teens Name Facebook as Favorite Social Media Platform, Snapchat Tops Teens’ List

April 17th, 2018 by

How many ways can data show it? Facebook is the social platform of choice for those older than 18. PiperJaffray found another way to express this thought. It asked U.S. teens to name their favorite social platform. Just 9% of them responded that it was Facebook. Nearly 50% said Snapchat was at the top of their lists.

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58% of Micro-Influencers Say Instagram Is the Most Requested Channel From Brands

April 12th, 2018 by

How are brands building relationships with micro-influencers to launch collaborations that result in compelling, authentic content, and what types of content resonate the most? Those are the central questions examined by “Major Insights From Micro-Influencers,” a survey of 400 micro-influencers from across the nation, conducted by Atlanta-based Everywhere Agency.

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6-Point Checklist for Influencing Social Media Narratives About Your Brand

April 10th, 2018 by

Criticizing a brand or famous individual on social can be a great way to blow off steam. For the critic, there’s much less of a price to pay than if you blow off steam face-to-face or on email with family members and co-workers. In that sense, social media fills a great human need—to vent without repercussions for those who vent. You know where this leaves brands—on permanent 24-hour alert.

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Restaurants’ Fewer Social Posts Cut Consumer Engagement; Starbucks Posts 60% More Videos

April 10th, 2018 by

In our examination of the Restaurant sector, with Shareablee data provided to us exclusively, we find fewer pieces of content posted in 2017 resulting in a reduction in consumer engagement with the industry. This is a trend buster in that nearly all the industries we’ve seen have reduced content and gained consumer engagement.

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5 Ways to Harness the Power of Nano-Influencers

April 4th, 2018 by

PR News’ recently published Influencer Marketing Guidebook details the power of nano-influencers who are not traditional internet personalities but still wield influence online. And though these are average people who may be against using conventional marketing tactics in their internet communities, businesses can still find ways to work with nano-influencers without overstepping bounds. Here are five ways brands can leverage their nano-influencers.

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Infographic: LinkedIn Emerges as a Powerful Marketing Channel

April 3rd, 2018 by

More organizations are increasing their social media marketing dollars—though it remains a small part of the overall budget—while LinkedIn has become a more important part of the marketing mix, according to a recent survey conducted by the Social Shake-Up Show.

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Snapchat Adds Group Video Chat, Allows Tagging

April 3rd, 2018 by

Snapchat has released two new features, one that allows users to video chat with up to 16 friends and another that provides the option to tag users in Stories. While Instagram already offers the latter feature, Snapchat has beat its chief rival to the video chat space…at least for now. One thing’s for sure: This arms race is far from over.

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Kylie Cosmetics Increased Posts Just 1% in 2017 and Grew Audience 129%, Engagement 27%

April 3rd, 2018 by

How do you grow an audience? In social media you post content to raise brand awareness. Kylie Cosmetics, Kylie Jenner’s company, writes its own rules. It increased the amount of content on its site by 1 percent from 2016 to 2017. It grew its audience 129%.

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Glass Half Full or Empty? 48% Say They’ll Not Use Facebook Less Due to Cambridge Analytica Affair

April 3rd, 2018 by

We know that we should eat healthier and exercise more, but the vast majority of us do not. New surveys show people lack trust in Facebook’s handling of their personal information. Does this mean they’ll no longer use it as much? And what does a reduction in trust mean for a brand? We tackle these and other questions.