Social Media


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PR News’ 2015 Platinum PR Awards Finalists Announced

All the finalists will be celebrated—and the winners will be announced—at the Platinum PR Awards luncheon on Oct. 26 at the Marriott Marquis in New York City.  | MORE »

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10 Things Every Social Media Manager Needs

From purchased tools to innate personality traits, here are the things every social media manager needs in his or her arsenal to conquer the ever-evolving social landscape.  | MORE »

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How to Find Business Value in Instagram With Minimal Financial Investments

Plenty of executives know Instagram. Many probably use it to view pictures of celebrities, athletes and perhaps members of their family. Fewer realize its potential for business. | MORE »

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Video Driving Increase in Social Sharing

It’s becoming a popular refrain, but here it is again: Video continues to drive most social media activity.  | MORE »

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How an Agency and its Partner Convinced Social Media to #GetNaked

With eye-opening imagery and cheeky messaging in hand, the partners set out on social media to relay the importance of regular skin screenings to the digital public. | MORE »

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Snapchat’s Usage Leads Pack After Four Years, and Is Still Growing [Infographic]

Avoid worrying too much about financials and concentrate instead on how Snapchat can help you boost your brand, especially with the younger set.  | MORE »

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Subway Manages Its Worst-Case Scenario With a Single Tweet

Subway acted fast in responding to the latest development in a criminal case against the brand’s most familiar face. | MORE »

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How Three Communications Chiefs Hire and Cultivate Winning Digital/Social Media Teams

Since digital and social media are continuing to be a large part of the PR professional’s daily duties, we asked several communications professionals to provide insight about best practices for assembling a digital team. | MORE »

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Tinder’s Tweets Take It Beyond Core Audience

Was Tinder’s tweet storm a planned PR stunt? Or was it an emotionally devoted, yet slightly unhinged employee?  | MORE »

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How to Increase Your Press Release ROI

You can improve the effectiveness, reach and impact of your press releases by following these 8 simple steps. | MORE »

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