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PR agency Conover Tuttle Pace chose a horse of a different color—the quirky mare Zenyatta—to successfully drive awareness and sales for the Breeders’ Cup.
Mapping your social graph enables you to locate and build relationships with influencers. But look out: Information travels fast along the graph.
Whether it’s improving your search visibility or your brand’s syndication across platforms, at present Google+’s advantages far outweigh the disadvantages of not having a presence on the platform.
The rapid adoption of the use of social media in employee communications begs a provocative question: Have internal PR practitioners become community managers?
Leveraging the Fourth of July and the Constitution, the CEA created a declaration of its own. When the Declaration of Independence was signed on July 4, 1776, the 13 American colonies had already been at war
The ability to home in on specific groups of users makes social media advertising an enticing way to improve engagement.
PR News Advisory Board members weigh in on the hot communications topics of the past year and predict the top trends to watch for in 2012.
Mandated to launch a Facebook page during a product recall, Maytag and PR agency Peppercom successfully morphed the page’s tone from negative to positive.
Those beloved fictional characters behind popular brands have considerable PR advantages—including 24/7 availability.
Corporate social responsibility experts weigh in on the highlights—and lowlights—of CSR in 2011, and reveal the hot trends to look for in 2012.
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