Social Media

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2 Easy (and Important) PR Metrics You Can Get From Google Analytics

December 3rd, 2015 by

One of the best tools for measuring social media activity is right in front of you, and it’s free: Google Analytics. If you don’t have it set up to monitor your website, you’re missing out on extensive and easy-to-catch data that can help you optimize your PR campaigns on social media.

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11 Periscope Guidelines for Expert Live Broadcasting

December 2nd, 2015 by

By all accounts, live streaming is affordable, powerful and can be used in many contexts by a variety of organization types. You just need some expert guidance to get started as live streaming broadcaster.

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#GivingTuesday Offers Lessons in Partnering and Activation

December 1st, 2015 by

Corporate and personal brands celebrate #GivingTuesday.

3 Key Elements to a Google AdWords Campaign

December 1st, 2015 by

There are three key steps to an effective Google AdWords campaign you can use to increase brand awareness.

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Taylor Swift Makes Fan’s Dream Come True via Social Media…Yet Again!

November 30th, 2015 by

Good PR begets good PR for Taylor, and for you.

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‘Who Needs Media Relations? I Can Reach My Audience via Social’ & Other Misperceptions

November 24th, 2015 by

Social media continues to muddy media relations. Should PR pros spend more time using social to communicate directly with their audience or should they reverse course and invest more time in traditional media outreach?

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Tips to Create Quality Video on a Shoestring and Make Sure It’s Seen

November 24th, 2015 by

Video expert Tod Plotkin provides tips on creating video, optimizing search and getting it distributed.

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Snapchat Launches Another Highly Coveted ‘Discover’ Channel

November 23rd, 2015 by

Vox is the newest brand to branch out into a new frontier of visual communication.

Retailers’ Social Actions on Instagram Up 48% Compared to Last Year

November 23rd, 2015 by

From August to October 2015, social actions, or the sum of Likes, Comments, Shares and Retweets across Facebook, Twitter and Instagram, for the retail industry rose 37% vs the same period in ’14, according to Shareablee data provided to PR News.

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How Strategic Communications Can Define Corporate Reputation

November 18th, 2015 by

PR is inherently a tool for building a great reputation, and a strong corporate reputation is increasingly a PR responsibility.