Social Media


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Chipotle’s Stance on Guns in its Restaurants Creates PR Challenge

Chipotle is asking its customers not to bring firearms into its restaurants after gun rights advocates brought assault rifles into one of its locations in Texas. | MORE »

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Facebook’s Newest Project, Slingshot, Looks to Take on Snapchat (Again)

With the rumor that Facebook is developing a Snapchat-like service making rounds after a new report from the Financial Times, the social networking giant is continuing to prove how conscious it is of Snapchat’s popularity. | MORE »

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8 Tips to Help PR Pros Get Ready for the Challenge of Pinterest-Style Search

If you want to see what the future of the Web will look like, just follow the money. Venture capitalists have plowed another $200 million into Pinterest, following a $225 million infusion of cash in October 2013. | MORE »

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The Weather Channel’s Stormy Response to a Complaint on Twitter

On Tuesday communicators got a case study on how not to rehabilitate one’s image, compliments of Donald Sterling’s bizarre interview with CNN’s Anderson Cooper. Now, via The Weather Channel, we offer PR pros another key lesson: how not to respond to complaints on Twitter. | MORE »

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5 Social Media Tips To Avoid Twitter’s Dreaded Mute Button

Getting weary from those folks you follow on Twitter who are constantly reminding you of what they just eat, who they saw and what they’re about to do? Take a deep breath. Twitter on Monday rolled out a muting feature, which keeps you from seeing any Twitter activity from the person you just muted. | MORE »

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NFL Faces Social Media Problems after Michael Sam Draft Pick

Ahead of the draft, it seemed almost inevitable that following his probable selection someone, somewhere would end up in crisis and apology mode for comments made regarding Michael Sam’s sexuality. | MORE »

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Case Study: ‘Nightclub Series’ Gives Zumba a Brand New Beat

With their dance floors and built-in sound systems, nightclubs would seem to be a natural extension for the Zumba brand. | MORE »

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How To Rebuild a City’s Image

PR played a critical role in convincing visitors to return to the Big Easy despite intense negative media attention. | MORE »

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How to Listen for the ‘Digital Echo’

The lines continue to blur between news delivered through traditional channels and through social networking. While many people are now getting news from social media, much of that news is shared from traditional media sources. | MORE »

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Critical PR Issues Debated at Counselors Academy Event

The Counselors Academy spring meeting, held last week in Key West, Fla., hit on all the major issues impacting business communications. But two themes resonated throughout the program: measurement and brand impact. | MORE »

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