Social Media


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Using Twitter to Grow Your Business (Infographic)

Twitter has been grabbing up headlines this week after confirming that the social media platform will soon roll out an IPO. Twitter’s valuation has been fodder for a lot of debate, but from a business owner’s perspective, the platform offers more than just investment value. | MORE »

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Social Media: An Occupation on the Rise (Infographic)

It wasn’t too long ago when a social media strategy was essentially setting up a few accounts and bringing in an intern in to manage them. Times have changed and companies are taking the keys away from the interns. | MORE »

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3 Tactics for Bringing Humor into Branding

Making people laugh is a surefire way to make your content memorable. However, inserting humor into your branding efforts is serious business. | MORE »

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Breaking PR: The Essential Elements of PR

Breaking Bad aired its eagerly anticipated finale on Sunday. And whether or not you are a fan of the show, it’s hard to argue that its impact on television has been significant and undeniable. | MORE »

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One Expert’s Take on Why Instagram Hasn’t Killed Vine

Tim Baker, VP of digital strategy at MWW, explains why the “little social-video platform that could” is alive and thriving. | MORE »

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Need More Impressions on Facebook? Here Are 3 Ways to Do it.

Regardless of how the FTC investigation into Facebook’s new privacy changes turns out, one thing isn’t likely to change: If no one interacts with your page’s content, it won’t show up on users News Feeds. | MORE »

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Helping CEOs to Help Themselves By Having A Social Media Presence

The dearth of C-level executives on social media presents an opportunity for PR pros to step in and help CEOs build a valuable presence on social channels. | MORE »

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Celebrate National Punctuation Day by Avoiding These 5 Common Mistakes

To celebrate this prestigious occasion, the PR News editors put our heads together and came up with our top punctuation pet peeves. Avoid these gaffes—and stay on our good side. | MORE »

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Your Brand’s Identity and Mission Determines Your Social Media Strategy

It doesn’t matter if you’re a major global brand or a local mom and pop, social media can offer several benefits to your brand. That said, the content strategy implemented within a social space requires more than a cookie cutter. | MORE »

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How To Brace for Social Media Attacks

From Kenneth Cole’s tweet during Arab Spring to the recent YouTube video of a Golden Corral chef featuring meat behind a dumpster, the Web is littered with branded stories of woe.  | MORE »

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