Social Media

2015 Rising PR Stars (corporation and association): Kristen Fraser, Manager of Marketing Public Relations, Aflac

December 9th, 2015 by

Kristen Fraser joined Aflac as the Manager of Marketing Public Relations in February 2014, and since starting at the company she has played an integral role in executing some of Aflac’s most creative and successful… Continued

2015 Rising PR Stars (corporation and association): Jo Jensen, Deputy Digital Director, DDC

December 9th, 2015 by

Over the past two years at DDC, Jo Jensen has helped pioneer its digital practice by developing and overseeing several successful PR campaigns. Jensen specializes in connecting offline and online activities and driving earned media… Continued

2015 Rising PR Stars (corporation and association): Kathleen Kirkham, Director of Corporate Communications, Smithfield Foods

December 9th, 2015 by

Smithfield’s Kathleen Kirkham effectively manages corporate marketing strategy, public relations, media relations and advertising initiatives, as well as agency-partner relationships and community outreach initiatives for the $15-billion consumer packaged goods (CPG) company. Additionally, she manages… Continued

2015 Rising PR Stars (corporation and association): Michelle Muslera, Director of Social Media and Digital Communications for Latin America and the Caribbean, MasterCard

December 9th, 2015 by

Michelle Muslera joined MasterCard three years ago and in a short period of time has navigated through various different functions within the Latin America and Caribbean (LAC) Communications Team based in Miami. A year ago,… Continued

2015 Top Places to Work in PR: MasterCard

December 9th, 2015 by

As a larger organization, MasterCard offers a multitude of innovative and rewarding opportunities for upward and lateral advancement, and international assignments. In 2010, employee survey data showed employees felt there was nowhere for them to… Continued

2015 Rising PR Stars: Rachel Saffitz, Assistant Vice President, Makovsky & Company

December 9th, 2015 by

Rachel Saffitz is a collaborative, thoughtful, detail-oriented, organized, dedicated, PR practitioner who is wise beyond her years. Her successes– from innovative advocacy programs and thought leadership campaigns to product launches –coupled with an uncanny ability… Continued

2015 Rising PR Stars (corporation and association): Anne Bailey Austin, PR & Communications Manager, Oregon’s Mt. Hood Territory

December 9th, 2015 by

The PR & Communications Manager for Oregon’s Mt. Hood Territory, Anne Bailey Austin created and oversaw its FY 2014-2015 social media strategy, which resulted in sharp increases in engagement, reach and followers across channels. Austin… Continued

2015 Rising PR Stars (corporation and association): Anthony Dobies, Social Media Strategist, West Virginia University

December 9th, 2015 by

Despite his youth, Tony Dobies has made an impact on the way West Virginia University is perceived and operates. Dobies has established West Virginia University as a higher education social media leader. He has increased… Continued

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Brands are Abandoning Vine, But the Video App Isn’t Totally Useless

December 8th, 2015 by

As new platforms continue to develop and put interesting spins on visuals, one platform has almost completely faded from the communicator’s arsenal: Vine.

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2 Easy (and Important) PR Metrics You Can Get From Google Analytics

December 3rd, 2015 by

One of the best tools for measuring social media activity is right in front of you, and it’s free: Google Analytics. If you don’t have it set up to monitor your website, you’re missing out on extensive and easy-to-catch data that can help you optimize your PR campaigns on social media.