Social Media


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5 Steps to Building Smarter PR Campaigns

The right technology coupled with an informed approach can help craft a surefire PR strategy without a lot of time, effort and money. | MORE »

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Remembering David Carr: 3 Great Columns

For anyone who followed trends in digital media professionally—journalists, PR pros and marketers alike—the death of David Carr is a huge loss.  | MORE »

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Facebook Introduces ‘Relevance Score’ to Improve Ad Quality

For users and those looking to communicate a message or call to action to them, a poorly received ad on social media is a lose-lose. Facebook knows this, and they are working on it. On Wednesday, the company announced the introduction of “Relevance Score,” its latest step in the effort to improve the relationship between users and advertisers. | MORE »

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Vox and BuzzFeed Interviews With Obama Show Changing Nature of Media Relations

As millennials move into the decision-making process, BuzzFeed, Funny or Die and the other outlets they grew up on need to be a part of the media relations conversation. | MORE »

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Marketers to Tap Journalists for Content

As companies start to shift from “storytelling” to “storymaking,” or creating organic content that didn’t originate from a slideshow or press release, they have another option to consider: the proliferating number of branded content studios designed to help companies tell their stories. | MORE »

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The Google Trail

PR and marketing executives fail to use myriad Google channels when they seek to boost their communications strategies. | MORE »

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Coming Soon to Google Search—Your Tweets

In a few months, non-Twitter users are going to be seeing plenty of tweets through their interactions with Google search. | MORE »

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After Facebook, Instagram Tops Social Media Use Among African-Americans and Latinos

The Pew study found that 38 percent of African-American adults and 34 percent of Latino adults on the Internet use Facebook’s photo sharing service, as opposed to only 21 percent of white adult Internet users. | MORE »

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PR Insider: Squeezing Your 2015 PR Necessities into a Carry-on

The measure of a good traveler is how lightly he or she travels. Forget the excess baggage of 2014. Here is a notable short list for PR pros to keep in mind for 2015. | MORE »

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Nationwide Defends #MakeSafeHappen Super Bowl Ad About Child Deaths

Nationwide Insurance’s Super Bowl ad featured the ghost of a young boy narrating scenes in a life he didn’t get to live because of an accident, and critics didn’t take kindly to it. Still, if you subscribe to the “no such thing as bad publicity” dictum, the spot was a win for the insurer. | MORE »

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