Social Media & SEO

In a heartfelt post on his personal Google+ page, Gundotra praised his colleagues and Google CEO Larry Page, going on to explain that “now is the time for a new journey.”

With the launch of FB Newswire, Facebook is fixing it so journalists go to Facebook first for important news and trends.

The FCC’s proposed new rules for broadband access could have a big affect how communicators do business on the Internet.

The New York Police Department’s disastrous Twitter campaign is a lesson for communicators in understanding public perception.

The effort is designed to boost Facebook’s ad inventory and, at the same time, cater to mobile devices, in which there is less space to display ads.

Communicators and PR execs are starting to ramp up their efforts to get their messages out through Instagram and Pinterest. But it’s not easy, considering that both channels are relatively new to public relations, and are visual in nature.

Earth Day provides a great opportunity for green-leaning companies to invent new ways to showcase and promote their conservation efforts.

Dispensing advice is a centuries-old activity and it never gets old. When the PR News team decided to produce a Best PR Advice Book, it looked to the smartest people in the room to write… Continued

PBS has had success engaging their audience on Facebook. Here are some tips for brands that have proven successful.

General Mills’ new legal policy claims that anyone who engages with the brand forfeits their right to sue the company. This is a case study in bad PR.