You want your website to be the first thing people come across when they search your brand on the Internet. Here’s a quick list of things to help make that happen.
Social Media & SEO
The One Thing Every PR Person Needs to Do
May 15th, 2014 by Diane Schwartz“PR is losing its leadership position in Social.” That’s what the founder of a new company that provides social media measurement/monitoring tools to brands told me the other day when I asked about his target… Continued
The Weather Channel’s Stormy Response to a Complaint on Twitter
May 14th, 2014 by Matthew SchwartzOn Tuesday communicators got a case study on how not to rehabilitate one’s image, compliments of Donald Sterling’s bizarre interview with CNN’s Anderson Cooper. Now, via The Weather Channel, we offer PR pros another key lesson: how not to respond to complaints on Twitter.
5 Social Media Tips To Avoid Twitter’s Dreaded Mute Button
May 13th, 2014 by Matthew SchwartzGetting weary from those folks you follow on Twitter who are constantly reminding you of what they just eat, who they saw and what they’re about to do? Take a deep breath. Twitter on Monday rolled out a muting feature, which keeps you from seeing any Twitter activity from the person you just muted.
NFL Faces Social Media Problems after Michael Sam Draft Pick
May 12th, 2014 byAhead of the draft, it seemed almost inevitable that following his probable selection someone, somewhere would end up in crisis and apology mode for comments made regarding Michael Sam’s sexuality.
Case Study: ‘Nightclub Series’ Gives Zumba a Brand New Beat
May 12th, 2014 by PRNEWSWith their dance floors and built-in sound systems, nightclubs would seem to be a natural extension for the Zumba brand.
How To Rebuild a City’s Image
May 12th, 2014 by Brad Weaber and Kelly SchulzPR played a critical role in convincing visitors to return to the Big Easy despite intense negative media attention.
How to Listen for the ‘Digital Echo’
May 12th, 2014 by Kami HuyseThe lines continue to blur between news delivered through traditional channels and through social networking. While many people are now getting news from social media, much of that news is shared from traditional media sources.
Critical PR Issues Debated at Counselors Academy Event
May 12th, 2014 by PRNEWSThe Counselors Academy spring meeting, held last week in Key West, Fla., hit on all the major issues impacting business communications. But two themes resonated throughout the program: measurement and brand impact.
FTC-Snapchat Settlement: There’s No Such Thing as Privacy Online
May 9th, 2014 byAccording to the FTC complaint, Snapchat’s marketing—centrally based on the idea that users’ messages “disappear forever” after the recipient opens them—was misleading.