Social Media


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6 Pointers for Taking PR’s Role in Social to the Next Level

Social continues to create new possibilities for public relations. As brands continue to move further into the social media space, the opportunities (and risks) have never been clearer.  | MORE »

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PR News Announces 2013 Platinum PR Award Winners

More than 300 communications professionals packed the Manhattan Ballroom in New York’s Grand Hyatt on Oct. 15, 2013 to celebrate the winners and honorable mentions of PR News’ Platinum PR Awards. | MORE »

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2013 Platinum PR Awards: Social Media Campaign

Winner: Hampton Hotels – Hamptonality Moments Hampton Hotels wanted to discover ways to raise awareness of its distinctive personality and culture. It identified the perfect vehicle in a video series, “Hamptonality Moments,” which featured real … | MORE »

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2013 Platinum PR Awards: Blog

Winner: Blue Cross Blue Shield of Michigan – “An Apple a Day” in a Digital World: Michigan Blues Build Healthy Relationships with Consumers Through AHealthierMichigan.org. Sponsored by Blue Cross Blue Shield of Michigan, the blog … | MORE »

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2013 Platinum PR Awards: Twitter Campaign

Winner: Weber Shanwick for Unilever N. America  – Clear Scalp & Hair Beauty Therapy Twitter Launch Unilever teamed up with Weber Shandwick to launch a revolutionary line of shampoos and conditioners on Twitter. To publicize … | MORE »

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2013 Platinum PR Awards: Website Marketing

Winner: Hilton Hotels & Resorts – Vacationitis Hilton Hotels & Resorts is one of the most recognizable brands in the world. For business travelers of every stripe the hotel chain is synonymous with quality. But … | MORE »

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2013 Platinum PR Awards: Facebook Campaign

Winner: Cooney/Waters Group Inc. – Parkinson’s More than Motion You probably already know Parkinson’s most recognizable symptoms: tremors, stiffness, or slowness which can affect movement. What you may not realize is that Parkinson’s disease affects … | MORE »

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10 Stellar SEO Tips for Onsite and Offsite Ranking

At the first session of PR News’ SEO Workshop this morning, Jake Finkelstein, founder and CEO of Method Savvy, and Michael J. Lamp, senior social and digital media strategist at Hunter Public Relations, taught attendees how to improve search rankings and reviewed the founding principles to great SEO placement. | MORE »

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Social Media is Transforming into a Social Marketplace (Infographic)

More than three-quarters (81%) of online shoppers make purchasing decisions based on Facebook and Twitter friend recommendations. And according to a MarketMeSuite study, nearly 40 million teenagers (13-18) admitted that social media sways purchasing decisions. | MORE »

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Communications Pros Take Note: Internet Trolls Don’t Like Their Friends to Know That They’re Trolls

A new piece of research confirms a pattern that we always suspected was the case, based on anecdotal experience (and maybe our own behavior). That is that Facebook users (and by extension, all those who … | MORE »

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