Social Media


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8 Snapchat Tips to Tuck Away for the Day Your Brand Starts Using It

Let’s assume, for now, that Snapchat is just one of many work-related topics that’s causing you to lose sleep, but not something you’re using professionally. Here are some useful tips to consider for your as-yet-nonexistent Snapchat strategy. | MORE »

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On Instagram, Ask ‘What Would Taylor Swift Do?’

Learning about using Instagram for business from Katie Keating, IBM’s program manager for social brand strategy, is one thing. How about learning from a slightly higher profile master of Instagram such as Taylor Swift?  | MORE »

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How PR Inspired Thousands of Chicagoans to Share Meals and Discuss Their City’s Future

The Chicago Community Trust tapped the communications expertise at Jasculca Terman Strategic Communications to not only elevate the trust’s visibility as a grant-making organization, but to emphasize the community foundation’s deep commitment to the Chicago area and its residents. | MORE »

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A Peek at KIND Snacks’ Ingredients for Integrated Social Media Campaigns

In advance of his presentation at PR News’ Social Media Conference in New York, Joshua Nafman of KIND Snacks discusses his team’s cross-platform social media campaigns. | MORE »

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10 Content Promotion Questions to Ask Before Typing a Single Word [infographic]

Without a thorough promotional strategy, your content might as well be locked away in a leather-bound diary. | MORE »

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4 Tips for Establishing Employee Social Media Guidelines

There is no better storyteller for a company than its employees. Here are some tips for making employees great storytellers on social media. | MORE »

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Live Streaming for Your Brand? 3 Questions to Consider Before Tapping the Periscope Icon

To help you decide if you should participate in this dawn of live streaming apps, Erika Kauffman of agency 5WPR and a speaker at PR News’ Oct. 5 Social Media Summit in New York, answers three questions that may be on your mind while downloading the Periscope app. | MORE »

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How Bruce Lee’s Yellow Jumpsuit Drove Brand Awareness for an Unsung Museum

The Wing Luke Museum of the Asian Pacific American Experience partnered with Copacino+Fujikado to drive attendance to its Bruce Lee exhibit. | MORE »

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WhatsApp Closes in on 1 Billion Monthly Active Users

WhatsApp’s 900 million monthly active users milestone and a look at some demographics showing who is using messaging apps should be enough to convince communicators that if they have any interest at all in reaching young Americans they are going to have to figure out how to integrate this channel into their communications programs. | MORE »

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A Yearly List That Can Help You Communicate with Millennials

Signs of the times: Jeb Bush goes on the offensive, attacking Donald Trump, but does so with a video on the Internet. Trump returns serve via Twitter and Instagram. Blue Bell Creameries, founded in 1907, goes all-out on social media to hail the return of Blue Bell Ice Cream to shelves in select markets after […] | MORE »

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