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Members of the PR News Corporate PR Council discuss the PR issues that give them the most sleepless nights. Tops on the list: the unpredictability of social media.
Seamless social integration with live events builds anticipation before an event, deepens the event experience itself and extends the lifespan of an event beyond its calendar date.
Pinehurst Resort’s No. 2 golf course went through much-needed physical and PR makeovers, resulting in a bunker full of media coverage and an uptick in resort bookings.
Here’s what you need to know to leverage the hottest social media platform around for your brand.
Novo Nordisk takes the fast track in promoting its diabetes product portfolio—putting the pedal to race car driver Charlie Kimball’s metal.
Pinterest has grabbed the interest of PR pros, but not every brand should pin its hopes on the hot, new social platform.
YouTube has become the brand storytelling platform for the next generation, and communicators need cutting-edge strategies to drive greater video success.
The Consumer Electronics Association’s Declaration of Innovation movement grew its Facebook community tenfold.
We know how busy you are as a PR professional, which is exactly why we’re asking you to take this quick survey asking you how you spend your typical day. We want to make PR …
I love New York. It is perpetually in your face, but the city is at least honest about it. I was there once at Halloween and saw Napoleon walking down the street en route to …
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