Social Media & SEO

Burger King UK’s recent misstep on International Women’s Day is well known. One of the takeaways, writes Yonder CMO Lisa Roberts, comes from a basic principle: Know your audience. Roberts, though, goes beyond the usual interpretation of that communication maxim. In addition, she emphasizes the importance of planning for something to go wrong and reacting quickly.

We speak with Tiffany Rivers, director of social media at Media Cause. Rivers will join us in a panel conversation on what platforms attendees should keep an eye on this year, and tips for determining when it’s best to skip jumping on the bandwagon.

As if we needed another illustration of the long tail of social media posts. Alexi McCammond seemed to have everything going for her: intelligence, a great job, youth and a well-connected beau. Her upward path hit a bump or two, but she’d recovered, until racist social posts she wrote as a teen resurfaced.

Some PR pros are put off when they hear words like ‘data’ and ‘SEO.’ Not to worry. In this post, SEO pro Joe Friedlein offers easily digestible tips that will help you employ SEO data to help with all phases of communication. He also makes suggestions for free tools that can help infuse PR strategies with simple data points.

While just 4 percent of March Madness-related content was posted on Instagram, the platform enjoyed 85 percent of all engagement.

There’s lots of buzz flying around the invitation-only iPhone app Clubhouse. Celebs like Elon Musk and Mark Zuckerberg are enjoying its mix of rooms and topics. What should brand communicators do to ensure their companies are not left outside the Clubhouse door? Monitor the conversation and try to score an invitation to get inside.

The GameStop explosion means monitoring the social conversation involves a lot more than previously thought. Not only do communicators have to keep track of a slew of channels and private conversations, they need to comprehend how subreddit groups operate and the damage they can do to brands.

Onclusive and Shareablee announced a strategic partnership to offer marketing and communication teams solutions for earned, owned and social media insights.

While 2021 may promise a return to previous practices, SEO and the online landscape are permanently altered. We see the below as major themes for 2021. Many spring from forced changes brought about in 2020.

Excluding healthcare providers and media (the most obvious entities to post about the vaccine), the top poster by volume of content was AARP. Confusion over who is next in line for the vaccine continues, and with older adults as one of the highest risk categories, it’s not a surprise that AARP content reigns over these platforms.