Social Media & SEO

The Military Officers Association of America, with more than 380,000 members from every branch of the armed services, needed to put together an advocacy campaign in an effort to repeal proposed budget cuts for military families. And fast.

Trevor Martin, social and mobile marketing manager for the Nature Conservancy and a speaker at PR News’ July 15 Google Boot Camp for Communicators in New York, says it’s a mistake to ignore Google+.

Developing a YouTube campaign can be tricky. Fortunately, there are methods you can employ that can help you increase your views, channel subscriptions and improve your brand image on the online video giant.

GIFs were introduced by CompuServe way back in 1987, and as Internet connection speeds have improved over the years the image format has gained widespread popularity as a portable way to share animations on the web.

Here’s how one nonprofit organization was able to take advantage of a media placement on a popular national television show to connect with new audiences.

Facebook is making another attempt at the instantaneous and disappearing photo application space. It’s called Slingshot, and the social media giant is formally launching the app this week.

Sure, creating killer content is essential for communicators looking to boost their brand’s awareness via Google. But there are nuances for how to shape the content so it caters to Google’s algorithm and generates better rankings.

At PR News’ Social Media Summit on June 3, 2014 in New York City, a panel of speakers from Critical Mention, inPowered, Launch.It, Business Wire and Cision discussed the state of social media and how… Continued

On Thursday, Facebook announced that it will expand its data collection and make it more transparent.

A recent joint statement released by public relations agencies and Wikipedia volunteers may pave the way for an improved Wikipedia-PR relationship.