â–¶ Journos Source Socially: The Oriella PR Network’s fourth annual Digital Journalism Study reveals that a large percentage of journalists now use digital and social media—such as blogs, Facebook and Twitter—to source and verify the… Continued
As the use of social tools and networks encroaches further on the typical workday, some companies are fighting back to restore worker productivity with policies to minimize distractions.
Quick Study: High Cost of PR Metrics; Social ROI Murky; Social Moms Big on Banks; Site Redesigns Planned; WOM Silenced?May 16th, 2011 by PR News
â–¶ Measurement Proves PR Value at a Price: Executives expect PR professionals to provide measurement illustrating the impact of their work on business outcomes. However, many are hindered by the high cost of measurement tools… Continued
In this roundtable, B2B communications pros predict quality content, strategic social media outreach and intimate events will continue to have impact throughout 2011.
Quick Study: Google’s Rep the Best; Social Media Monitoring Rises; Video Explodes on Media Sites; Small Biz Big SociallyMay 9th, 2011 by PR News
â–¶ Corporate Reputation On the Rise: The 2011 Harris Interactive Reputation Quotient (RQ) Study shows that despite scandals, recalls and economic crises, public perception of corporate America has improved. Sixteen companies achieved an RQ score… Continued
It’s a fact that as your social media programs develop, you’ll be spending more and more time on them. Here three PR pros give some time-saving tips for social media activities.
With more than 100 million members and an IPO that values the company at more than $4 billion, LinkedIn has become a popular outlet for driving brand awareness that deserves more attention from PR pros.
PR News’ Nonprofit PR Council members weigh in on their most pressing challenges, including managing resources for social media outreach and, especially, measuring the results of their communications efforts.
Quick Study: Hispanic Gap to Close; Relevance In Orgs Explored; Biz Info Lacking on Facebook; Online Content ConsumedMay 2nd, 2011 by PR News
â–¶ Social Media en Español: A social media gap that exists in the Hispanic market could present opportunities for communicators. The 2011 TeleNoticias-LatinoWire Hispanic Social Media Survey says 92% of companies polled have social media… Continued