In light of new data from comScore, companies and their PR agencies may no longer have the luxury of pooh-poohing Snapchat.
Social Media & SEO
How to Find and Create Visual Content for Your Brand
August 12th, 2014 by Richard BrownellFinding and creating shareable visual content for your brand is easier than you might think. Here are some tips on how to make it happen.
6 Tips for Optimizing Your Social Media Content
August 11th, 2014 by Richard BrownellMany communicators optimize their brand’s website content for search, but it is just as important to optimize social media content for search.
Sharing Your Content Through Syndication
August 11th, 2014 by Diane Gage Lofgren and Holly PotterIt’s not just what you say but how far the reach that counts in today’s world of brand journalism.
Communicators Begin to Wed Social Media to E-commerce
August 11th, 2014 by PRNEWSAs social messaging matures and communicators get a better handle on aligning social platforms to their company’s financial goals, PR managers are increasingly adding a new wrinkle to their social media programs: E-commerce.
PR News Survey: PR Starts to Take the Lead on Social Media
August 11th, 2014 by PRNEWSIn the last few years, social media has quickly moved to the core of marketing communications. As a result, PR executives of all stripes are jockeying to take the lead on social channels. Now it appears as if they’re making some progress.
Tracking Twitter
August 11th, 2014 by PRNEWSThe number of unique users who are engaged with the microblogging service continues to grow, giving brands and organizations more and more opportunities to drive the conversation.
How To Rethink Traditional PR Channels
August 11th, 2014 by Ned BarnettGiving the media the straight dope is exactly where traditional PR has always excelled. Too many PR pros feel that they’re being choked out even as the media choke on too much unfiltered input.
Infographic: Latest Social Media Statistics for Facebook, Twitter, Instagram and More
August 8th, 2014 byKnowing exactly how much growth is occurring in social media and, more important, what that growth means is an important part of professional communications.
Good Morning America’s Ginger Zee Announces 2014 Platinum PR Awards Finalists
August 7th, 2014 by Steve GoldsteinGinger Zee, chief meteorologist for ABC News’ “Good Morning America,” reveals the finalists of PR News’ Platinum PR Awards. Zee will emcee the awards luncheon on Sept. 16.