Social Media


How to Find and Work With the Right Influencers for Your Brand

February 3rd, 2016 by

Ignore influencers at your peril. LA World Airports’ Mary Grady provides tips for finding and working with the right influencers for your brand.


How to Make a Blog Work for Your Brand – Infographic

February 2nd, 2016 by

This infographic, courtesy of, shares some tips on how to create a blog that tells your brand’s story and draws traffic to your site.

The Facebook logo is pictured at the Facebook headquarters in Menlo Park

Facebook’s Live Video Offers PR Pros More Ways to Spread Messages

February 1st, 2016 by

Facebook’s new Live feature gives PR pros another way for spreading a brand’s message and, unlike Periscope, these videos can last.

How to Find and Attract the Right Influencers for Your Brand, and Navigate the Inherent Risks

February 1st, 2016 by

Influencers are out there, talking about your industry, your competitors and your brand. It’s a good bet that a lot of your customers are listening to them.

Disney Parks’ Videos, Photos Lead Travel Brands on Social

February 1st, 2016 by

The Disney machine motors on in the digital age. Disneyland and Walt Disney World were the top travel brands on social last year, according to exclusive Shareablee data supplied to PR News.


5 Ways to Track Your Brand’s Impact on YouTube

January 28th, 2016 by

There are ways to track your brand’s progress on YouTube that inform you who is viewing and sharing your content. This will aid you in adjusting your video communications strategy.


4 Social Listening Tips to Make Sure You Set the Right Goals

January 27th, 2016 by

It’s far too easy to get lost in the numbers if you don’t know what to look for. That’s why setting goals beforehand is key.

Top Women in PR: Stephanie Singer

January 26th, 2016 by

Stephanie Singer, Senior Vice President of Communications, National Association of Realtors Stephanie Singer is Senior Vice President of Communications at the National Association of Realtors (NAR), the world’s largest trade association. She is an accomplished… Continued

Top Women in PR: Erin Streeter

January 26th, 2016 by

Erin Streeter, Senior Vice President, National Association of Manufacturers As a proven leader, Erin Streeter has turned the NAM’s communications department from a good press operation into a communications juggernaut. At the NAM, she is regularly… Continued

Top Women in PR: Jenna Thomas

January 26th, 2016 by

Jenna Thomas, Senior Director of Digital PR and Social Media Marketing, Nebo Before Jenna Thomas joined Nebo in January 2013, it had never won any PR awards. In 2014 alone, however, she garnered PR awards and… Continued