We live in an era where the comments or opinions expressed via social media, whether true or false, have the ability to move markets.
The takeaway for PR pros in all industries: posting brief videos with easy, useful tips is a recipe for success on Facebook.
Social listening doesn’t cut it. Audience intelligence is replacing it.
Activision and Edelman created the first ever in-game integration with Snapchat by installing a “hack” in the Black Ops 2 online multiplayer maps.
By weaving social data into your PR campaign tactics, you can remain in tune with your audience, anticipate shifts in trends and achieve a greater ROI for your efforts.
On Jan. 5 at CES 2016, two electronics giants held press conferences that played right into the interests of PR pros.
Check out these four New Year’s resolutions to think about and blend into your daily routine that can keep you on top of the game.