Social Media


avatar

Powerade Drops Controversial Ingredient After Teenager’s Petition

A representative for the Atlanta-based company confirmed Sunday that Powerade will no longer include brominated vegetable oil (BVO), which the Food and Drug Administration describes as a stabilizer for flavoring oils in fruit-flavored drinks. | MORE »

Comments Off

avatar

3 Questions Brands Should Ask Before Launching on Snapchat

Snapchat’s new messaging features inspire thoughts on how communicators can use direct messaging apps to share content and raise brand awareness.  | MORE »

Tags: , , , , | Comments Off

avatar

Twitter’s Not Growing Fast Enough. Why PR Pros Should Care.

Twitter’s Q1 earnings report holds an important lesson for communicators about focusing your resources on social media channels. | MORE »

Tags: , , | 2 Comments

avatar

A Chrome Extension That Fixes Incorrect Usage of “Literally?” That’s Cool. Literally.

A programmer named Mike Walker has invented a Google Chrome extension that changes every use of “literally” to “figuratively.” | MORE »

Comments Off

avatar

Using Direct-to-Audience Digital PR

For the past decade, savvy corporate PR pros have been moving toward engaging target audiences directly, using social media. That is “Retail PR.” | MORE »

Comments Off

avatar

A New Way for PR Pros to ‘Milq’ Their Content

Milq, a new website and app launching on Monday, is designed to help users curate content into a permanent collection of topic pages, or “beads.” For PR pros and communicators, the platform is an online-media vehicle that could help them separate their content from the pack. | MORE »

Comments Off

avatar

Google+ or Google Minus? With Creator’s Departure, Questions Raised Anew

In a heartfelt post on his personal Google+ page, Gundotra praised his colleagues and Google CEO Larry Page, going on to explain that “now is the time for a new journey.” | MORE »

Comments Off

avatar

6 Things PR Pros Should Know About FB Newswire

With the launch of FB Newswire, Facebook is fixing it so journalists go to Facebook first for important news and trends. | MORE »

1 Comment

avatar

How FCC’s Proposed Internet Rules Will Impact Communicators

The FCC’s proposed new rules for broadband access could have a big affect how communicators do business on the Internet.  | MORE »

Comments Off

avatar

#myNYPD Campaign Draws the Wrong Kind of Twitter Engagement

The New York Police Department’s disastrous Twitter campaign is a lesson for communicators in understanding public perception. | MORE »

Tags: , , , | 3 Comments