Social Media


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Go Beyond Social Media to Get Your Point Across

Readers, viewers, consumers and those who follow social media are all engaged in a fluid, changing environment. What works one day on social media may not work the next. | MORE »

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8 Tips to Help You Get Reporters and Bloggers to Embed Your Infographics

Ask any journalist to give his/her thoughts on infographics and you should expect, at the very least, an eye roll. Though news outlets have used infographics since before the birth of the Internet and USA | MORE »

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The Week in PR

Former Twitter News Chief Joins Weber Shandwick: We’ll admit a bias. We’ve known former Twitter global news chief Vivian Schiller for years, having met her at the dawn of the digital age, when she ran with | MORE »

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5 Ways FedEx’s Media Team Delivers Its Brand Story on Instagram

5 tips from FedEx about using Instagram to tell brand stories. | MORE »

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5 Mantras to Adopt for Proactive Media Relations

5 tips for proactive media relations. | MORE »

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How a 60-Year-Old Brand and its Agency Partner Built a Twitter Following

Even for a brand as well known as Just Born Quality Confections’ PEEPS, building its audience on an under-utilized social platform can be a staggering feat. | MORE »

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3 Tools and Techniques to Prove the Value of Social Media

One of the most challenging aspects of social media is proving a return on the investment. Here are some tools and techniques to help you prove the return on your social media investment. | MORE »

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What to Do When the Pope Plugs Your Brand? Stay the Course

Pope Francis’ choice of automobiles during his visit in the U.S. has resulted in fortuitous product placement for Fiat Chrysler—heaven sent, you might say.  | MORE »

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Corporate Cyber Shaming Survival Guide

Regardless of where a crisis starts, the real-time nature of digital media means that social conversations will move faster than your company can make decisions.  | MORE »

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This Behavior Cue Is Guaranteed to Make You Lose Credibility on Email

“Mutuality Matters” author and Social Media Summit keynote speaker Kare Anderson discusses behavior cues that compel others to listen and respond to you, and those that drive others away. | MORE »

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