The era of the hard sell and traditional sales and marketing tactics is long gone. You need to adjust your marketing messaging and align it with the social channel you are using to achieve a return on your social media investment. It all starts with creating engaging social media messages.
Social Media & SEO
10 Rules for Creating Engaging Social Media Messages
December 8th, 2014 byMonetize Social Media Platforms
December 8th, 2014 by Ned BarnettBusinesses large and small are starting to invest increasingly high percentages of their promotional budgets in social media. A consensus on just how this social media investment impacts their top- and bottom-line revenue continues to be elusive, however.
Case Study: PR Campaign Puts a New Face on Parkinson’s Disease
December 8th, 2014 by PRNEWSUCB, a top company in the neurological treatment market, and PR agency Cooney/Waters Group created Parkinson’s “More Than Motion” (MTM), an unbranded campaign designed to align awareness about the lesser known symptoms of Parkinson’s disease (PD)—such as difficulty sleeping and loss of taste and smell—with the goal of fostering an educational and supportive online community.
National Zoo Gets in the Holiday Spirit with #25DaysofReindeer
December 5th, 2014 by Mark RenfreeNational Zoo’s successful #25DaysofReindeer cuts though the clutter with fun, albeit a little geeky (in a good way) facts about the real-life Rudolf.
6 Tips for Pitching Journalists on Twitter
December 5th, 2014 byTwitter is one of the most effective tools for media outreach. Any good media pitch delivers a succinct news angle, and writing a message that fits in Twitter’s 140-character limit is a great way to boil down your pitch to its essentials.
NYPD Responds to #ICantBreathe with #WeHearYou and Faces Backlash
December 4th, 2014 by Mark RenfreeThe NYPD has fallen prey to another Twitter miscue after a high-ranking officer responded on Twitter to the public reaction of grand jury decision.
Infographic: The State of Infographics
December 3rd, 2014 by Richard BrownellInfographics have grown to become one of the most powerful communications tools in use today. Are you using them to your advantage?
5 Tips (and 1 Big Tactic) to Increase Social Media Engagement
December 2nd, 2014 by Mark RenfreeCommunicators need to focus on the little things that made each social platform so popular to begin with. Namely, the ability to communicate.
7 Ways to Think Like a CEO on Social Media
December 1st, 2014 by Steve GoldsteinTying social media to business outcomes can be as much fun for PR and marketing professionals as being stuck in traffic on your way to the airport. It can be an unpleasant fact of life.… Continued
The ‘Star Wars’ Trailer Unleashed the Trolls. Here’s How to Deal With Them in Your Space
December 1st, 2014 by Matthew SchwartzIn a social media age trolls are ready to pounce on a new product, service or performance. The latest example? The trailer for “Star Wars: The Force Awakens,” which rolled out last Friday and was immediately met with criticism and parodies.