Social Media


avatar

6 Ways PR Pros Can Prepare For Facebook’s “Dislike” Button

There is still time for social media communicators to prepare for Facebook’s imminent “Dislike” button.  | MORE »

Comments Off

avatar

9 Visual Storytelling Tips to Lead the Pack on Social

Even though it’s a cliché at this point, the importance of visual storytelling cannot be understated. The truth of that statement becomes more evident when you throw social media into the mix. | MORE »

Comments Off

avatar

How to Partner with Instagram Influencers

As companies turn increasingly to Instagram to develop their brand, it’s essential to tap into this platform’s powerful scene of social media influencers. | MORE »

Comments Off

avatar

How to Build Thought Leadership That Drives Business Goals

Ditch the hard sell in favor of supplying top-quality content. Serve the community and they’ll return the favor by helping you achieve your business goals.  | MORE »

Comments Off

avatar

Will Twitter’s ‘Buy’ Button Hasten the Marriage of PR and Marketing?

Thanks to Twitter, PR, sales and marketing just got a little cozier. The company announced yesterday that retailers using certain e-commerce platforms can now sell products and services within a tweet by adding a “Buy” button. | MORE »

Comments Off

avatar

5 Tips to Tell a Compelling Brand Story on Social Media

Social media writing can be particularly challenging for communicators, but here are some tips to make it less of a challenge and more of an opportunity. | MORE »

Comments Off

avatar

Twitter: Friend or Foe When Pitching Media?

When it comes to using Twitter for building relationships with journalists, there has been much debate as to how and when to use it.  | MORE »

Comments Off

avatar

Party City Gets a Dressing-Down for Facebook Censorship

Party City has not responded to claims that it removed customer feedback from its Facebook page after a customer penned a letter detailing her issues with the gendering of the store’s Halloween costumes. | MORE »

Comments Off

avatar

Go Beyond Social Media to Get Your Point Across

Readers, viewers, consumers and those who follow social media are all engaged in a fluid, changing environment. What works one day on social media may not work the next. | MORE »

Comments Off

avatar

5 Ways FedEx’s Media Team Delivers Its Brand Story on Instagram

5 tips from FedEx about using Instagram to tell brand stories. | MORE »

Comments Off