Social Media

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6 Steps to Revitalize Your Brand on Instagram

June 7th, 2017 by

Your brand launched an Instagram account and built a following, but your engagement and audience growth has plateaued. So, now what? To spark fresh interest in the platform, Noah Champion Buck, executive director of Los Angeles-based Wagstaff Digital, says it’s crucial to pair a data-based approach with ingenuity and experimentation. Buck shared six steps toward crafting more tactical and inventive Instagram content.

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7 Simple Do’s and Don’ts for Video Posts on Facebook

June 7th, 2017 by

Ben Aronson, social media and digital director at Adams & Knight, argues that completion rate is the single metric that you should pay the most attention to, because it is the clearest way to tell how engaged your audience is. After all, if your video gets lots of shares but people are only watching the first few seconds, your message isn’t really getting across. Aronson gives the following tips to power up your completion rates and other metrics.

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4 Dramatic Social Media Lessons From ‘The Walking Dead’

June 5th, 2017 by

What can “The Walking Dead” teach us about digital PR? Here, Carmen Collins, a social media manager with Cisco, takes us through four lessons that the zombie hit sensation can teach us about the dizzying highs and terrifying lows of social media, including the importance of building your digital tribe, the need to stay humble and take nothing for granted, and the need to find and use just the right tools.

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How Princess Cruises Works With Influencers to Tell Its Brand Stories More Authentically

June 5th, 2017 by

The influencer bubble is about to burst. So say a rash of communicators who’re tired of paying exorbitant fees for influencers who, they claim, rarely deliver. Still, some brand communicators feel influencers can deliver messages with more authenticity than a brand can. That’s the case with Sara Dunaj, social media manager of Princess Cruises. We asked her to share some best practices.

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IBM Shares Its Facebook Live Checklist

June 2nd, 2017 by

Even the most seasoned actors will tell you that performing live is a scary thing. And many brands just starting to experiment with Facebook Live are confronting that same fear. But best practices are emerging through the trial and error of early adopters like IBM. And here, Brittany Detamore, the firm’s social engagement strategist responsible for day-to-day management of the firm’s Facebook, Twitter and LinkedIn accounts, offers a few lessons learned for those new to live streaming.

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5 Steps to Build Your Digital Content Tribe Like Hilton

May 31st, 2017 by

Generating new and exciting content is essential to any social media strategy, but it’s no small feat. Brands spend a good chunk of their marketing budget on copywriters, agencies and influencers to build a library of rich, dynamic content that captures and captivates their audience’s attention. But there’s another way. Here, Vanessa Sain-Dieguez, senior director of HR digital strategy at Hilton Worldwide, shows how the hotel giant built a tribe of passionate content creators in-house.

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British Celebs Are top Influencers for Food and Travel in April

May 29th, 2017 by

A pair of Brits, chef Jamie Oliver and filmmaker Louis Cole, were the top influencers in food and travel, respectively during the month of April, according to data provided exclusively to PR News Pro by Shareablee. The rankings were compiled looking at social media shares, retweets, comments and likes. Interestingly, Oliver’s top post lacked any mention of food.

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How Communicators Can Help Sales Be More Successful via Social Selling

May 29th, 2017 by

A step-by-step approach for communicators to use when setting up a program to train sales personnel to use social media for selling. Since social selling sits at the intersection of marketing communications and sales, putting such a program in place is a great opportunity for communicators to drive social selling adoption and help close the gap between sales and marketing. Another benefit for communicators is that social selling lets them directly measure their influence on business results, sales and bottom-line revenue.

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Social Shakeaways: Brands’ Use of Social Media for Storytelling, Commerce Continues to Evolve

May 29th, 2017 by

After an industry show, the question we receive often is a variation on “What did you hear?” With some 90 speakers over two and a half days, one person’s experience during last week’s sold-out Social Shake-Up show in Atlanta likely was a bit different from anyone else’s. One theme was that many, though not all, brands and organizations understand social media is far from a fad, but instead can be a valuable communications tool, a listening aid and a useful platform for e-commerce and customer care.

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How Live Video Can Transform a Brand Into a Culture of Relatable People

May 29th, 2017 by

The recent rise in popularity of live video has many brand marketing plans in a bit of a tailspin—if you’re not leading in the space and killing it, you’re falling behind and struggling to stay relevant