Social Media & SEO

It starts with a few questions: What are we trying to say? And how are we going to say it? There was a nugget of an idea and then you go.

A survey found audiences yearning for more action on Facebook and a heavier customer service focus on social media.

For communicators, ethics permeate their daily activity. A new study reveals just how much

The author argues that post-pandemic communication should feature empathy, compelling digital experiences and positive messaging to induce behavior change.

While some reporters may be a mite gleeful about the former president’s low engagement in a post-Trump tweet news cycle era, many communicators have felt the sting of taking the time to launch a blog for an executive or brand, only to have it flop. So, what are some ways PR pros can help ensure their blogging efforts don’t go the way of the dinosaur?

PRNEWS and sister brand, The Social Shake-Up, announced the winners and honorable mentions for the PRNEWS Digital & Social Media Awards, which honor the year’s most outstanding digital and social media communicators and their campaigns.

Have you audited SEO practices around your communication efforts lately? If not, the spring and summer months might be a good time to do so. As such, PRNEWS offers insight from search optimization pros to help.

A lack of transparency regarding the firing led 100 AP staffers to release an open letter regarding disapproval for the handling of the situation and an unclear social media policy.

B2B marketers are missing opportunities to connect with individual prospects when they ignore or downplay LinkedIn. Here are 4 easy tips that can help marketers ease the platform’s intimidation factor and increase your chances of success.

One of the communicator’s domains is online, where, among other things, they monitor social conversations about the company. As such, corporate leaders see them as having intimate knowledge of social and they’re the first call where online risk is involved.