Social Media

2015 Digital PR Awards: Online Community

November 9th, 2015 by

Winner: The ALS Association – ALS Ice Bucket Challenge For most people, ALS was off their radar prior to the summer of 2014. With that in mind, the objective of the ALS Ice Bucket challenge… Continued

2015 Digital PR Awards: SEO (Search Engine Optimization)

November 9th, 2015 by

Winner:  Audio-Technica – Amplifying A Legacy Company’s Digital Presence Audio-Technica is a worldwide group of companies devoted to the design, manufacture, marketing and distribution of problem-solving audio equipment. Initially known for state-of-the-art phonograph cartridges, today… Continued

2015 Digital PR Awards: Social Networking Campaign

November 9th, 2015 by

Winner: UN Foundation – Global Moms Relay The Global Moms Relay brought together some of today’s leading global and local philanthropic voices to start a groundbreaking discussion on the importance of strengthening the health of… Continued

2015 Digital PR Awards: Twitter Communications

November 9th, 2015 by

Winner: Baylor Scott & White Health – #HeartTXLive: First Ever Live Twitter Coverage of a Heart Transplant Baylor Scott & White Health's corporate public relations and social team live tweeted a heart transplant surgery—the first… Continued

2015 Digital PR Awards: Wow Campaign

November 9th, 2015 by

Winner: The ALS Association – ALS Ice Bucket Challenge The ALS Ice Bucket Challenge was a movement for ALS patients, their families and their supporters and it was a phenomenal success. The challenge started in… Continued

2015 Digital PR Awards: Video

November 9th, 2015 by

Winner: Weber Shandwick – PEDIGREE See what good food can do Since committing to the cause of shelter dogs in 2008, the PEDIGREE brand has donated more than 20 million pounds of food. Through its… Continued

2015 Digital PR Awards: Digital Marketing Campaign 100k and under

November 9th, 2015 by

Winner: Edelman/Activision – Call of Duty: Hack in Black To reveal the latest Call of Duty game, Black Ops 3, Activision wanted to specifically target the millions of gamers still playing Black Ops 2 each… Continued

New Instagram Features Put Premium on Better Brand Storytelling and Great Videos

November 9th, 2015 by

Whatever else it does, social media certainly forces PR pros to be alert for new features. Even Facebook-owned Instagram, a platform that has added fewer features than most, has been active recently.

How Unilever and Weber Shandwick Tangled YouTube Up in ‘All Things Hair’

November 6th, 2015 by

There are few places on the Internet louder than YouTube. So when Unilever tapped Weber Shandwick to help it completely take over hair care on the platform, the partners had their work cut out for them.

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8 Billion Reasons Why Facebook’s ‘Building the Best Place to Watch Videos’

November 5th, 2015 by

The astronomical number of Facebook’s daily video views will lure brands, particularly as the company continues to develop new and engaging ways for them to put video ads in front of Facebook’s global users.