Social Media

How Unilever and Weber Shandwick Tangled YouTube Up in ‘All Things Hair’

November 6th, 2015 by

There are few places on the Internet louder than YouTube. So when Unilever tapped Weber Shandwick to help it completely take over hair care on the platform, the partners had their work cut out for them.

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8 Billion Reasons Why Facebook’s ‘Building the Best Place to Watch Videos’

November 5th, 2015 by

The astronomical number of Facebook’s daily video views will lure brands, particularly as the company continues to develop new and engaging ways for them to put video ads in front of Facebook’s global users.

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A Social Media Checklist for Your Crisis Communications Plan

November 4th, 2015 by

In this excerpt from PR News’ Book of Crisis Management Strategies & Tactics, Vol. 8, Ann Marie van den Hurk lists six recommendations for integrating social media into every crisis scenario your brand or client might face.

5 Tips to Launch an Electrifying Corporate Narrative

November 2nd, 2015 by

No matter what format is used to tell a tale, any story lacking a strong narrative is sure to fail.

6 Rules to Live by When a Social Media Meltdown Threatens Your Brand

November 2nd, 2015 by

Social media is like a megaphone. It can broadcast the good, and it can turn whispers of discontent into yells that millions can hear.

Facebook Video Posts Drive 1,109% Growth in Engagement for Snickers

November 2nd, 2015 by

With the holidays upcoming we asked Shareablee to look at the consumer goods industry’s social engagement.

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6 Steps to Creating Compelling Video Content for Your Brand

October 30th, 2015 by

Here are some thoughts to consider when starting a video project from scratch.

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4 Social Components of the CMO’s Toolkit

October 29th, 2015 by

Social is often overlooked as an important marketing tool, but it can help generate tremendous brand influence in the marketplace.

3 Must-Haves in Twitter’s “Brand Hub” For PR Pros

October 29th, 2015 by

The Brand Hub looks to give brands a more detailed analysis of Twitter impressions with a focus on tracking conversations across the platform in a few different ways.

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4 Iconic Campaigns Inducted Into PR News’ Platinum Hall of Fame

October 27th, 2015 by

In the six years that PR News has inducted honorees into its Hall of Fame as part of the Platinum PR Awards, only the most iconic and time-tested campaigns have made the cut.