Forget new year’s resolutions about losing weight, completing your first novel, hiking the Pacific Crest Trail while learning how to play guitar. Those sorts of resolutions just set you up for disappointment. It’s time to… Continued
Social Media & SEO
PR Opportunities Abound in China
January 5th, 2015 by Bob PearsonThe Chinese market is innovating in ways different than what we are used to in the west. Where we see boundaries, entrepreneurs in China envision new ways to combine social media and ecommerce.
Less Is Not More
January 5th, 2015 by PRNEWSA new survey corroborates what PR pros have heard for years, but not necessarily heeded: Social media platforms require constant attention.
Visual, Mobile Issues Confront Communicators in 2015
January 5th, 2015 by PRNEWSAs they wade into the 2015 pool communicators will be on the hook to show positive returns for a growing number of disciplines, ranging from online analytics to content marketing to mobile apps.
Snapchat’s Coming Out Party
December 31st, 2014 by Mark RenfreeThis New Year’s Eve, on the video boards of Times Square, Snapchat will give a symbolic announcement of its arrival as a big-time social media player.
4 of the Best PR Stories in 2014
December 31st, 2014 by Matthew SchwartzThe PR fails are easy to remember, the positive PR stories, not so much. But we jogged our memories to come up with a handful of examples of effective communications and solid messaging in 2014.
5 Rules for Creating Killer Content on Social Media
December 30th, 2014 by Matthew SchwartzCommunicators are still trying to figure out how to create content for social media that will enhance media relations, boost brand visibility and—here’s the Holy Grail—tie social channels to sales lift.
‘Brands Saying Bae’ Pokes Fun at Companies Who Try to Sound Hip
December 30th, 2014 byIncorporating slang on social media has always been popular. But at what point does talking the talk go too far?
Facebook’s ‘Year in Review’ Gets Decidedly Mixed Reviews
December 29th, 2014 by Matthew SchwartzIt may have seemed like a good idea, at least on paper. Aggregate pictures and posts as a way to remind users of some of their milestones this past year. But the effort backfired miserably.
Pinterest Set to Open Promoted Pins to All Advertisers
December 29th, 2014 byOn New Year’s Day 2015, Pinterest will begin selling ad space on its platform to marketers, becoming the latest social media site to open the advertising floodgates on its sought-after audience.