Social Media & SEO

With Wednesday’s release of Facebook At Work, companies may no longer have an excuse to forbid their workers from communicating and cultivating relationships via Facebook.

Crafting great digital content is only half the battle. You also have to make sure that people who may be looking for your content can find it, and the best way to do that is through SEO.

What is the goal of advertising and PR? To get noticed and drive profits, right? In the realm of getting noticed–otherwise referred to as brand awareness by non-civilians in communications—the McDonald’s “Signs” ad, which ran… Continued

The College Football Playoff National Championship game set social media off, with hashtags #NationalChampions and #OREvsOSU dominating through the night and into this morning. Celebrities and athletes from all over used social media to express their support for their favorite team. Of course, brands got involved as well.

While some PR practitioners now complain that Facebook is an aging, increasingly pay-to-play platform, new Pew Research shows that daily engagement is on the rise.

A growing number of brands and organizations look to get their messages out via the social platforms owned by legacy media companies.

Video is probably the best way to catch and keep an online audience’s attention. In the coming weeks, Twitter is making a move to boost video—and the high engagement associated with it—by allowing users to shoot, edit and post videos directly within its platform.

What trends should PR pros keep a close eye on at this year’s CES? How will they affect the industry? Let’s take a look at five things to watch at CES 2015 for professional communicators.

The ability to meld their visual storytelling with their social media channels is shaping up to be one of the biggest challenges this year for business communicators.

Communicating via social channels is hardly novel, of course, and PR pros are still grappling with melding their social messaging with the top-ranking search terms on Google or Bing.