This clever infographic breaks down how people spent their minutes on the Internet in 2014 vs. 2013. Take a look to see which platforms are on the rise.
Social Media & SEO
7 Reasons Tumblr Matters to PR Pros and Marketers
January 23rd, 2015 by Steve GoldsteinTumblr currently hosts 220 million blogs, and as long as Marissa Mayer is at the helm of Yahoo, it’s safe to assume that the parent company will tend to the growth of the blog network.
4 Tips for Producing (Less Static) Podcasts
January 21st, 2015 by Matthew SchwartzThere are countless brands and organizations that are making intelligent use of their social platforms. Companies are deploying Facebook, Twitter et al to build closer ties to their constituents, promote a new product or service… Continued
3 PR Tips for Visual Storytelling via YouTube
January 21st, 2015 by Matthew SchwartzA picture is worth a thousand words, we’re told. So what’s the return for lush, well-crafted video programming that helps get your message out? Brands and organizations of all stripes are starting to ramp up… Continued
Facebook Cracking Down on Fake News and Hoaxes
January 21st, 2015 byOn Tuesday, Facebook announced an effort to clamp down on “hoaxes” and fake news stories, which are known to spread rapidly through the network’s more than 1 billion users. What does this mean for PR and communications professionals?
Want to Build Your Social Media Presence? Ignore Some of Those ‘Best Practices’
January 20th, 2015 by Steve GoldsteinAs keynote speaker at PR News’ Feb. 11 Google Conference, Sean Gardner will share practical tips on how he builds his social presence and discuss why focusing on yourself and your own message can be self-defeating.
7 Ways You Can Write a State of the Union-Worthy Speech
January 20th, 2015 byTonight, President Obama will deliver his sixth State of the Union address in front of Congress. With millions watching, it’s an unprecedented PR opportunity for the president. Here are seven tips for making sure that when it’s your turn to give an important speech, you’ll have a good script in hand.
A Decline in Engagement
January 19th, 2015 by PRNEWSConsumers dial back the amount of time spent on the telecom companies’ social channels, primarily due to a drop in Facebook interactions.
A New Frontier for Brand Advocacy
January 19th, 2015 by Gary GratesA brand’s reputation no longer is driven solely by paid content and messaging, but by relationships informed by all stakeholders involved with the organization.
Better Use of Data Analytics a Major Theme at CES ’15
January 19th, 2015 by PRNEWSWhile PR executives in the tech sector have attended CES for years, the increasing ubiquity of high technology throughout multiple markets—not to mention how to wed a message to wearable technology—means that non-tech PR execs should consider attending CES.