Social Media

psychographic-segmentation

Who Do You Think You’re Talking To? 4 Unique Psychographic Profiles

February 4th, 2016 by

Broad demographic groups no longer cut the mustard, but a number of unique psychographic profiles are making it easier for marketers to understand who their audience is and how to speak to them.

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How to Find and Work With the Right Influencers for Your Brand

February 3rd, 2016 by

Ignore influencers at your peril. LA World Airports’ Mary Grady provides tips for finding and working with the right influencers for your brand.

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How to Make a Blog Work for Your Brand – Infographic

February 2nd, 2016 by

This infographic, courtesy of FirstSiteGuide.com, shares some tips on how to create a blog that tells your brand’s story and draws traffic to your site.

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Facebook’s Live Video Offers PR Pros More Ways to Spread Messages

February 1st, 2016 by

Facebook’s new Live feature gives PR pros another way for spreading a brand’s message and, unlike Periscope, these videos can last.

Disney Parks’ Videos, Photos Lead Travel Brands on Social

February 1st, 2016 by

The Disney machine motors on in the digital age. Disneyland and Walt Disney World were the top travel brands on social last year, according to exclusive Shareablee data supplied to PR News.

How to Find and Attract the Right Influencers for Your Brand, and Navigate the Inherent Risks

February 1st, 2016 by

Influencers are out there, talking about your industry, your competitors and your brand. It’s a good bet that a lot of your customers are listening to them.

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5 Ways to Track Your Brand’s Impact on YouTube

January 28th, 2016 by

There are ways to track your brand’s progress on YouTube that inform you who is viewing and sharing your content. This will aid you in adjusting your video communications strategy.

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4 Social Listening Tips to Make Sure You Set the Right Goals

January 27th, 2016 by

It’s far too easy to get lost in the numbers if you don’t know what to look for. That’s why setting goals beforehand is key.

Top Women in PR: Stephanie Singer

January 26th, 2016 by

Stephanie Singer, Senior Vice President of Communications, National Association of Realtors Stephanie Singer is Senior Vice President of Communications at the National Association of Realtors (NAR), the world’s largest trade association. She is an accomplished… Continued

Top Women in PR: Erin Streeter

January 26th, 2016 by

Erin Streeter, Senior Vice President, National Association of Manufacturers As a proven leader, Erin Streeter has turned the NAM’s communications department from a good press operation into a communications juggernaut. At the NAM, she is regularly… Continued