Social Media


Like Brands Governments Test Content, Frequency, Fun on Social

April 4th, 2016 by

Governments and world leaders are increasing their presence on social media. And like brands, some are committed to it, while others use a Facebook page as a placeholder, posting mundane announcements or no content at all. Indeed many of the trends brands have observed on social are apparent with the social accounts of world governments and leaders.


2 Ways to Put Your Audience First on Social Media

April 1st, 2016 by

Sometimes it’s best to let your audience speak for itself. Brands can get bogged down in trying to develop messaging that aligns with their targets or speaks in a similar voice. Often brands need to step back and stop speaking to their customers, and instead offer them a place to share their unique voices. With this in mind, Taco Bell Foundation and Edelman used two specific tactics to galvanize their audiences around the fight to lower high school dropout rates.


Instagram to Extend Video Limit to 60 Seconds

March 30th, 2016 by

PR pros no longer have to try and stuff their messages into a confining 15-second window. With its decision to sort posts in a user’s feed algorithmically instead of showing them in reverse chronological order, the extension of Instagram’s video limit will give communicators more room to create content that users are sure to engage with, which will help brands secure a top spot in users’ feeds.

Tips to Create Instagram Contests That Will Raise Brand Awareness

March 28th, 2016 by

As a PR pro your job is to garner attention for a client or brand. A well-executed Instagram contest can be a great tactic to achieve increased visibility.


Twitter’s 10th: A Fond Look Back at 10 Tweet Fails

March 21st, 2016 by

We’ve compiled a list of 10 of the worst branded Twitter fails from the past decade. So get ready to smile, grimace and cringe at this selection of haphazard social media work from some of the world’s most well-known brands.


4 Instagram Tips to Help Outsmart Its New Algorithm

March 17th, 2016 by

For now, Instagram’s decision to embrace an algorithmic feed shouldn’t be too concerning. If communicators weren’t doing this already, the move is just a hefty push by the company to ensure that when brands post, they’re putting out content that its users are excited about and want to engage with.


12 Social Media Tips to Stay Ahead of the Pack in 2016

March 17th, 2016 by

Just because it’s here today—be it an algorithm, platform or even a successful strategy—doesn’t mean it’ll be of any use tomorrow in the whirlwind that is the social media space.


6 Facebook Video Tips (and 5 Tools) for Mastering Visual Storytelling

March 17th, 2016 by

If you haven’t gotten on the Facebook Video bandwagon yet, don’t worry, there’s still plenty of time to make an impression on the social network.


4 Essential Tips to Help You Master Instagram Video Ads

March 17th, 2016 by

Instagram has been fortifying its ad service recently, and video ads embody some of the most significant opportunities for communicators on the platform.

The Week in PR

February 29th, 2016 by

Here’s something journalists don’t see often: a prompt and full press release from a brand that’s lost a court case.