Social Media

2015 Rising PR Stars: Rachel Saffitz, Assistant Vice President, Makovsky & Company

December 9th, 2015 by

Rachel Saffitz is a collaborative, thoughtful, detail-oriented, organized, dedicated, PR practitioner who is wise beyond her years. Her successes– from innovative advocacy programs and thought leadership campaigns to product launches –coupled with an uncanny ability… Continued

2015 Rising PR Stars (corporation and association): Anne Bailey Austin, PR & Communications Manager, Oregon’s Mt. Hood Territory

December 9th, 2015 by

The PR & Communications Manager for Oregon’s Mt. Hood Territory, Anne Bailey Austin created and oversaw its FY 2014-2015 social media strategy, which resulted in sharp increases in engagement, reach and followers across channels. Austin… Continued

2015 Rising PR Stars (corporation and association): Anthony Dobies, Social Media Strategist, West Virginia University

December 9th, 2015 by

Despite his youth, Tony Dobies has made an impact on the way West Virginia University is perceived and operates. Dobies has established West Virginia University as a higher education social media leader. He has increased… Continued

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Brands are Abandoning Vine, But the Video App Isn’t Totally Useless

December 8th, 2015 by

As new platforms continue to develop and put interesting spins on visuals, one platform has almost completely faded from the communicator’s arsenal: Vine.

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2 Easy (and Important) PR Metrics You Can Get From Google Analytics

December 3rd, 2015 by

One of the best tools for measuring social media activity is right in front of you, and it’s free: Google Analytics. If you don’t have it set up to monitor your website, you’re missing out on extensive and easy-to-catch data that can help you optimize your PR campaigns on social media.

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11 Periscope Guidelines for Expert Live Broadcasting

December 2nd, 2015 by

By all accounts, live streaming is affordable, powerful and can be used in many contexts by a variety of organization types. You just need some expert guidance to get started as live streaming broadcaster.

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#GivingTuesday Offers Lessons in Partnering and Activation

December 1st, 2015 by

Corporate and personal brands celebrate #GivingTuesday.

3 Key Elements to a Google AdWords Campaign

December 1st, 2015 by

There are three key steps to an effective Google AdWords campaign you can use to increase brand awareness.

Taylor Swift and fan Jorja Hope

Taylor Swift Makes Fan’s Dream Come True via Social Media…Yet Again!

November 30th, 2015 by

Good PR begets good PR for Taylor, and for you.

New Media Relations

‘Who Needs Media Relations? I Can Reach My Audience via Social’ & Other Misperceptions

November 24th, 2015 by

Social media continues to muddy media relations. Should PR pros spend more time using social to communicate directly with their audience or should they reverse course and invest more time in traditional media outreach?