Social Media


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How to Create a Healthy Link Profile to Improve SEO

One of the principle items your brand needs in the ongoing struggle to get your online content seen and shared is a healthy link profile. Here are the elements. | MORE »

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9 Issues for a Nationally Televised PR Debate

Envision a nationally televised debate among leaders in Public Relations. Who you picture on that stage is a pretty good indicator of the state of our profession. To keep the personalities out of this for now, what issues would you want debated? What are the themes resonating now that also will prepare us for a […] | MORE »

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A Peek Inside Southwest’s Social Response to Its Tech Glitch

Southwest Airlines’ communication manager tells us how it used social media for crisis management on October 11, 2015. | MORE »

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Live Streaming Your Way to PR Success

The ability to engage clients in real-time is invaluable and live-streaming provides the accessibility, transparency and trust equity that today’s consumers demand. | MORE »

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Facebook Testing a Dedicated Video Feed That Could Challenge YouTube

In its announcement of this test—and other video-related tests it’s launched recently—Facebook hinted that its goal is for users to turn to Facebook first when they want to “discover the videos that matter to them.” | MORE »

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4 Ways Southwest Tried to Keep ‘Luv’ Alive Amid System Breakdown

It’s practically a given that Southwest knows how to handle itself in good times and in bad—yesterday’s electronic customer service breakdown that hobbled passenger and luggage check-ins was one of the bad. | MORE »

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Social Media Measurement on a Shoestring: Pay-to-Play Trend to Lead to Better Native Analytics

We asked several PR pros for tips on approaching social media measurement as well as how to measure competitors’ campaigns and apply lessons learned to your own work. | MORE »

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How Volkswagen and Turing Pharma Diverge on Crisis Management

Today, good management of a crisis means avoiding being named the “Most Hated Person in the World.”  | MORE »

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PETA, Breast Cancer, Rainforest Orgs Take Varying Roads to Social Growth

The killing of Cecil the Lion propelled PETA to the top spot on Twitter and Instagram, with celebs’ reactions receiving the most traction. | MORE »

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How Nissan and its Agency Got Deadmau5 to Fall in Love With The GT-R

Nissan and its agency partner TBWA saw an opening for a clever campaign when Ferrari issued a cease and desist to musician and automotive enthusiast Deadmau5, who had given his Ferrari 458 Italia a custom meme-inspired makeover. | MORE »

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