Social Media


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How to Cut Through the Clutter on Google

Sure, creating killer content is essential for communicators looking to boost their brand’s awareness via Google. But there are nuances for how to shape the content so it caters to Google’s algorithm and generates better rankings. | MORE »

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Critical Mention, inPowered, Launch.It, Business Wire and Cision Talk Tech

At PR News’ Social Media Summit on June 3, 2014 in New York City, a panel of speakers from Critical Mention, inPowered, Launch.It, Business Wire and Cision discussed the state of social media and how … | MORE »

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Facebook to Improve Targeted Ads by Tracking More of Your Online Movements

On Thursday, Facebook announced that it will expand its data collection and make it more transparent. | MORE »

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PR Insider: Your Wikipedia To-Do List

A recent joint statement released by public relations agencies and Wikipedia volunteers may pave the way for an improved Wikipedia-PR relationship. | MORE »

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What YouTube’s Subscriber Count Change Means to You

YouTube will be making some key changes on June 16 that could affect your channel’s subscriber count. Here is what it means to you. | MORE »

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Take Your Best Shot at Newsjacking the World Cup

Depending on how the games unfold there may be a direct or even circuitous way for companies to affiliate themselves with the World Cup.
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Infographic: The State of Social Media for PR Pros

Score one for analog? Sure, social media is all the rage right now among companies of all stripes. But print media was cited as the second most trusted media source, according to a recent study conducted by PR News and Cision, right behind traditional media venues online.
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5 Tips to Engage on Tumblr Like President Obama

The White House isn’t the only organization looking to use Tumblr to get its message out to this age group. Still, Tumblr is a difficult medium to break into, as it has its own distinctive style and set of user interactions. | MORE »

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For Better or Worse, the Most Typical Expressions Used in PR

One of the inherent strengths among PR professionals is writing. Nothing like, good, clean copy, in which the message is crystalline and jargon-free. But we all succumb to clichés, particularly when it comes to how to describe the PR industry.
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New Fundraising Strategy Post-Superstorm Sandy

In 2012, the donations for the Christmas Program were down significantly from previous years. So in November 2012, Nancy Marshall Communications (NMC) worked with the nonprofit to help with the marketing and PR efforts for its Christmas Program. | MORE »

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