Social Media & SEO

With the in-person Social Shake-Up Show coming Sept. 22-23 in Atlanta, we’re giving readers and soon-to-be attendees a chance to meet members of this year’s speaker roster. In this interview, we meet #SSU2021 speaker Mara Butts, PR pro and social media strategist at Hexagon, who will focus on the importance of internal social media policies and how to identify high-priority governance issues—the main subjects of this brief interview.

Congratulations, you’ve placed a thought-leadership article in a top publication. But have you made sure it’s optimized for SEO? Here are a few easy tips that can help.

As the U.S. struggles to fully vaccinate young Americans, communicators and influencers shed light on best practices for combating misinformation and promoting the shot to young people.

As is our end-of-summer tradition, we asked data partner Shareablee to look at consumer engagement with back-to-school social posts. The data were provided exclusively to PRNEWS and predate the late-July CDC mask advisory the Delta variant spurred.

Podcasting took a hit at the pandemic’s start. Downloads were off some 10 percent in March 2020. This likely came because fewer people were commuting as WFH rose. This, however, didn’t stop people from starting… Continued

CompTIA’s Kelly Stone offers a sneak peek of her LinkedIn session at Social Shake-Up 2021.

New findings from the Kaiser Family Foundation (KFF) indicate that among those resistant to get a vaccine six months ago, one in five previously vaccine-averse individuals now say that have received a vaccine, in part due to family pressure. KFF’s latest report follows up with 878 respondents, including those who said they would not be getting the vaccine in January.

It’s time that social media managers admit our dirty little secret. You know. It’s the thing nagging at you that you’re not sure how to fix. It’s often overlooked, but it may be slowing your… Continued

With the Tokyo Olympics scheduled for July 23, but not a sure thing, we asked data partner Shareablee to measure the games’ social engagement.

It starts with a few questions: What are we trying to say? And how are we going to say it? There was a nugget of an idea and then you go.