The mass of “social data” now available can be an incredible source of information, but now PR/Comms professionals need to learn how to pull insights from this ocean of information.
Social Media & SEO
The Power of Communities in Building Your Brand
June 10th, 2015 by Richard BrownellCommunities can be a great benefit for your brand by freely engaging in activities that are essential to your organization’s success.
One-Way ‘Conversations’ Plague Brands
June 9th, 2015 by Richard BrownellIf your brand is doing all the talking on social media, then you are missing the value that social can bring to your organization.
The Week in PR, June 1- June 8
June 8th, 2015 by PRNEWSThe revenge of old media, the popularity of PR and IHOP’s new dish.
Peel the Layers of KPIs for Better Social Insights
June 8th, 2015 by PRNEWSKPIs are a good start, but don’t be beholden to them. For example, if your KPIs are monthly volume of mentions and share of voice versus competitors, key questions should be: What did people say about our products online? What was said about our competitors?
Last Laugh: Financial Firms Use Humor to Boost Social Engagement 28%
June 8th, 2015 by PRNEWSCompanies wanting to improve engagement with consumers on social channels may want to look closely at what the financial services sector is doing.
Sustainability Reports as Content Farms
June 8th, 2015 by Dave ArmonProduced to demonstrate compliance with environmental and social issues, sustainability reports have the benefit of being timely, authoritative and on-message.
Social Media Icon Awards 2015: Best Marketing Campaign on Instagram
June 4th, 2015 by Mark RenfreeWinner: Lippe Taylor for Elizabeth Arden—Elizabeth Arden Launches UntoldMOMent Instagram Campgain Elizabeth Arden’s fragrance, UNTOLD, is a celebration of the untold story behind every woman. The UntoldMOMent campaign brought those stories to life for Mother’s… Continued
Social Media Icon Awards 2015: Promoted Tweet Campaign
June 4th, 2015 by Mark RenfreeWinner: Weber Shandwick and Suave Professionals—#DateNightHair with The Bachelorette As styling aids continue to decline across the hair care category, Suave Professionals saw an opportunity to drive awareness and increase sales through an exclusive partnership… Continued
Social Media Icon Awards 2015: Pinterest Communications
June 4th, 2015 by Mark RenfreeWinner: For Rent Media Solutions—ForRent.com’s ‘Decor by Me’ Pinterest Contest ForRent.com ran the “Décor by Me” Pinterest contest where participants were asked to create their dream room for the chance to win $1,000. The contest… Continued