Social Media


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6 Brands Hitching a Ride With Back to the Future II Day

On the long-awaited date that was once seen as “the future,” brands are getting their name out there by capitalizing on love for a movie. | MORE »

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Creativity in Strategic Communications

PR communicators must find the benefits of a brand in its emotional place in the lives of customers. But how do you infuse creativity into a strategic campaign? | MORE »

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Subscriber Exclusive: Org Chart—How Southwest Airlines Thinks About Social Media

Southwest Airlines’ social business org chart. | MORE »

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How Free Tools Can Help You Measure Instagram’s Value to Your Brand

It’s been said a picture is worth a thousand words. But how much is that Instagram picture you just posted worth to your brand—whether it’s your corporate or personal account? | MORE »

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How Southwest Put Social Media at the Center of Its Business and Why It Worked on Bloody Sunday

As many brands finding their way in social, Southwest Airlines tested a lot of things to see what would stick. We didn’t start with a strategy. Instead we started with a conversation.  | MORE »

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5 Snapchat Tips for Better Brand Engagement

Cutting through the clutter to get your message out on Snapchat is no easy task. Here are some tips for setting up your Snapchat communications strategy. | MORE »

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How to Create a Healthy Link Profile to Improve SEO

One of the principle items your brand needs in the ongoing struggle to get your online content seen and shared is a healthy link profile. Here are the elements. | MORE »

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9 Issues for a Nationally Televised PR Debate

Envision a nationally televised debate among leaders in Public Relations. Who you picture on that stage is a pretty good indicator of the state of our profession. To keep the personalities out of this for now, what issues would you want debated? What are the themes resonating now that also will prepare us for a […] | MORE »

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A Peek Inside Southwest’s Social Response to Its Tech Glitch

Southwest Airlines’ communication manager tells us how it used social media for crisis management on October 11, 2015. | MORE »

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Live Streaming Your Way to PR Success

The ability to engage clients in real-time is invaluable and live-streaming provides the accessibility, transparency and trust equity that today’s consumers demand. | MORE »

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