Social Media


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6 Key Elements to Getting Your Employees to Tell Your Brand’s Story

It’s become a familiar trope in marketing and communications precincts that employees are the brand’s best “ambassadors.” That’s fine, of course, but not necessarily the most effective way to have your workers get your message out and evangelize for the company. | MORE »

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4 Positive Outcomes for Brands That Listen Strategically

Sam Ford, director of audience engagement for Peppercomm and “Wake-Up Call” leader at PR News’ Aug. 12 Social Media 20/20 Summit in San Francisco, says there’s a distinction between “hearing” and “strategic listening.” | MORE »

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PR Insider: 5 Critical Factors in Choosing a PR Agency

Here are some tips on selecting the right PR or social media agency representation from among the thousands of firms out there. | MORE »

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YouTube: Not Just ‘Nice-to-Have’ Communications Tool

YouTube, owned by Google, regularly moves the goal posts to try and ensure more quality subscribers and that the best video content floats to the top of the search rankings. What’s your YouTube Channel strategy? | MORE »

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Turn and Face the Change

Whether you provide communications for a highly regulated brand or a consumer-facing company, there are some universal themes for PR pros to think about when trying to create more shareable content. | MORE »

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Case Study: Military Nonprofit Rallies the Troops to Turn the Tide

The Military Officers Association of America, with more than 380,000 members from every branch of the armed services, needed to put together an advocacy campaign in an effort to repeal proposed budget cuts for military families. And fast.  | MORE »

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5 Reasons Why Google+ Matters to Brand Communicators

Trevor Martin, social and mobile marketing manager for the Nature Conservancy and a speaker at PR News’ July 15 Google Boot Camp for Communicators in New York, says it’s a mistake to ignore Google+. | MORE »

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4 Tips for Getting the Most Out of Your Content on YouTube

Developing a YouTube campaign can be tricky. Fortunately, there are methods you can employ that can help you increase your views, channel subscriptions and improve your brand image on the online video giant. | MORE »

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Twitter Adds Support for Animated GIFs in Tweets

GIFs were introduced by CompuServe way back in 1987, and as Internet connection speeds have improved over the years the image format has gained widespread popularity as a portable way to share animations on the web. | MORE »

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PR Insider: At the Intersection of PR and Fiction

Here’s how one nonprofit organization was able to take advantage of a media placement on a popular national television show to connect with new audiences. | MORE »

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