The PR & Communications Manager for Oregon’s Mt. Hood Territory, Anne Bailey Austin created and oversaw its FY 2014-2015 social media strategy, which resulted in sharp increases in engagement, reach and followers across channels. Austin… Continued
2015 Rising PR Stars (corporation and association): Anthony Dobies, Social Media Strategist, West Virginia UniversityDecember 9th, 2015 by Chris Seymour
Despite his youth, Tony Dobies has made an impact on the way West Virginia University is perceived and operates. Dobies has established West Virginia University as a higher education social media leader. He has increased… Continued
As new platforms continue to develop and put interesting spins on visuals, one platform has almost completely faded from the communicator’s arsenal: Vine.
One of the best tools for measuring social media activity is right in front of you, and it’s free: Google Analytics. If you don’t have it set up to monitor your website, you’re missing out on extensive and easy-to-catch data that can help you optimize your PR campaigns on social media.
By all accounts, live streaming is affordable, powerful and can be used in many contexts by a variety of organization types. You just need some expert guidance to get started as live streaming broadcaster.
Corporate and personal brands celebrate #GivingTuesday.
Good PR begets good PR for Taylor, and for you.
Social media continues to muddy media relations. Should PR pros spend more time using social to communicate directly with their audience or should they reverse course and invest more time in traditional media outreach?
Video expert Tod Plotkin provides tips on creating video, optimizing search and getting it distributed.