Social Media

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Social Media: The Stock Market’s Crystal Ball?

January 13th, 2016 by

We live in an era where the comments or opinions expressed via social media, whether true or false, have the ability to move markets.

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5 PR Lessons From the Golden Globes

January 11th, 2016 by

Despite the criticisms of The Golden Globes, they can make careers and brands; in addition there are several PR lessons we can learn from them.

Brands’ Brief Instructional Videos Got the Most Shares on Facebook in ’15

January 11th, 2016 by

The takeaway for PR pros in all industries: posting brief videos with easy, useful tips is a recipe for success on Facebook.

Five Ways Social Listening Will Become Audience Intelligence in ’16

January 11th, 2016 by

Social listening doesn’t cut it. Audience intelligence is replacing it.

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How Call of Duty Used Snapchat to Ignite Its Community

January 8th, 2016 by

Activision and Edelman created the first ever in-game integration with Snapchat by installing a “hack” in the Black Ops 2 online multiplayer maps.

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5 Ways to Use Social Data to Build a Winning PR Campaign

January 7th, 2016 by

By weaving social data into your PR campaign tactics, you can remain in tune with your audience, anticipate shifts in trends and achieve a greater ROI for your efforts.

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10 Rules for Writing Great Social Media Content

January 6th, 2016 by

Writing for social media is unlike writing for any other content channel. Here are some tips on how you can sharpen your skills.

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CES 2016: What the Internet of Things and a Wild West of Data Means for PR

January 5th, 2016 by

On Jan. 5 at CES 2016, two electronics giants held press conferences that played right into the interests of PR pros.

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How to Create Clickable Paid Posts on Social

January 4th, 2016 by

As the big social networks continue to move closer to the pay-to-play model, the lines between PR and advertising are becoming even more blurred.

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4 Small New Year’s Resolutions for Success in 2016

December 31st, 2015 by

Check out these four New Year’s resolutions to think about and blend into your daily routine that can keep you on top of the game.