Social Media

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How to Build a Relationship With Influencers, Not Just a One-Night Stand

December 8th, 2016 by

“Finding the right influencer is like dating,” says John Walls, director, brand PR, luxury & lifestyle brands, Hilton Worldwide, who’s newly married. Agrees APCO Worldwide managing director Lisa Osborne Ross, “[Beginning a relationship with an influencer] is like starting any relationship…etiquette is etiquette…[and the relationship] really clicks when each side has something to offer…I’ve been married for 28 years…I’m very clear what my husband offers and what I offer,” Osborne Ross says in deadpan gest.

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3 Snapchat Features & Tactics PR Pros Need to Know About

December 7th, 2016 by

Given Snapchat’s reputation as the new kid on the social media block, it’s no surprise that Snap Inc. continues to add new features to the platform, even as its competitors develop and release copycat interfaces. At PR News’ Snapchat Boot Camp Dec. 7 at the National Press Club, Larissa von Lockner, PR and social media manager at PwC, and Megan Frantz, senior producer at The Shorty Awards, shared the most recent updates PR professionals should know about—and how best to use them.

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6 Daily Reminders to Take Your Tweets From ‘Meh’ to ‘Wow!’

December 5th, 2016 by

If you’re thinking about abandoning Twitter to refocus your efforts on Snapchat or Instagram, you may want to reconsider: A whopping 40% of journalists source their stories on Twitter, according to a Cision report. What’s more, Medium reports that almost a quarter of the platform’s verified user base are journalists. And if the 2016 election cycle taught us anything, it’s that Twitter is the center of the online national conversation at any given moment.

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Social Budgets: How Your Brand Can Spend Few Dollars on Social Media and Reap Large Rewards

December 5th, 2016 by

As a PR pro, you’ve heard the advice often: Stick to the basics that you learned in Communications 101. It applies in so many situations, including thinking about paid social, according to PR pros we spoke with about the subject. And, yes, all of them have modest budgets for social media.

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3 Sweet Snapchat Tactics from Dunkin’ Donuts

December 1st, 2016 by

It’s official: Snapchat has reached phenomenon status. Dunkin’ Donuts, in particular, was one of the earliest brands to start snapping. Melanie Cohn, social media marketing manager at Dunkin’ Brands, will be speaking on Snapchat content strategy at The Social Shake-Up, May 22-24, 2017 in Atlanta. She shares a few of Dunkin’s go-to Snapchat tactics.

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Case Study: Dissecting a Highly Engaging Facebook Post

November 30th, 2016 by

Have you ever wondered why some social media posts get tons of engagement, and some get so little? As part of her article in the PR News Writer’s Guidebook, Stephanie Wight, account executive at GYMR Public Relations, analyzed one specific post by the Alzheimer’s Prevention Initiative.

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5 Indispensable Snapchat Tips From IBM

November 23rd, 2016 by

The PR News Snapchat Boot Camp, Dec. 7 in Washington, D.C., has been programmed to unlock the possibilities and features of the platform. One of the presenters, Katie Keating, program manager for social brand strategy at IBM, has provided us with some of her favorite Snapchat tips in advance.

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Trump: Social Media King-Elect

November 22nd, 2016 by

Donald Trump will be the first leader of the United States who is truly a creature of social media, and this is now being borne out by his YouTube channel Transition 2017. Having so far avoided a post-election news conference longer than anyone elected to the presidency in decades, Trump took his message direct to the people in a video posted to the channel Nov. 21

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3 Snapchat Best Practices for B2B Brands

November 21st, 2016 by

While Snapchat’s game-like, whimsical interface may not seem to be the obvious go-to for communicators at b2b companies, the platform has plenty to offer any brand looking to explore a new channel for audience growth. Larissa von Lockner, a social media lead and member of PwC’s creative team—who will be speaking at PR News’ The Social Shake-Up on May 23, 2017, in Atlanta—shares some best practices.

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Why Butterball Changed Its Turkey Talk-Line Recipe

November 21st, 2016 by

The Trends: In this age of immediacy, consumers are going digital to find inspiration, tips and answers to all sorts of questions, including preparation of the Thanksgiving turkey. This desire for information to be “on demand” seems paramount in all industries. We’ve observed consumers walking through grocery store aisles not looking at shelves as they consider what to purchase to prepare the perfect meal, but peering down at their phone as their go-to resource. This year, we anticipate a cadre of new holiday chefs—my demographic of older millennials—will be preparing the Thanksgiving turkey for the first time.