Social Media

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Informatica, Red Bull Lead Q4 Consumer Engagement; B2C Video Engagement up 128%

April 17th, 2017 by

In Q4 2016 (Oct. 1 – Dec. 31), consumer engagement, or total actions, defined as the sum of reactions, comments and shares on Facebook, rose 6% year over year for U.S. B2B brands, according to Shareablee data. Video engagement jumped 151%, though. Data were provided exclusively to PR News Pro. Enterprise data integration and management software firm Informatica maintained its top spot on the B2B list that it established in Q3 2016. Consumer engagement with the brand’s posts rose 38% compared with the same quarter last year, says Shareablee’s Nathalie Nuta. Video was just 8% of Informatica’s engagement. Its top post was an image wishing all a happy Diwali, which is the Hindu festival of lights.

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Starting a Brand Blog? Here Are 7 Best Practices to Keep in Mind

April 14th, 2017 by

If you’ve been thinking about starting a blog but worried about the time investment, you’re not alone. In a world where you can fire off a tweet or a snap in second, the prospect of blogging seems daunting from a time management perspective. But there are smart ways to make it work, and Jackie Allder, director, public relations & communications for The Long & Foster Companies, is familiar with many of them.

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3 Customer Loyalty Tips: Why Your Social Media Communities Aren’t Cutting It

April 12th, 2017 by

Most Fortune 500 brands are working hard to cultivate a network of loyal customers online. Mostly, this community-building happens on social media when brands build pages and platforms to attract and retain those loyal customers. However, many brands develop myopic views around their categorized and quantified loyalty group, which limits the ability to reach a larger group of customers. Here are three tips to keep in mind to make sure that doesn’t happen to you.

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8 Tips for Working With Twitter Ambassadors

April 5th, 2017 by

When brands communicate on social media, there’s a built-in trust and understanding gap between professional communicators and a skeptical public. Finding a way to bridge that gap is crucial. Nation Hahn, digital director at Blueprint for Athletes and chief growth officer at EdNC.org, has found that for the right brand and the right campaign, a great way to make the connection is by working with third-party ambassadors to intertwine the brand’s story with the stories of real people.

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3 Ways the Children’s Defense Fund Drives Online Engagement

April 3rd, 2017 by

Before she measures the success of any campaign, January Williams begins with the question, “What am I asking the audience to do?” Williams, the director of online communications and outreach for the nonprofit Children’s Defense Fund (CDF), doesn’t try to be all things on all platforms. While some initiatives, like increasing the CDF’s number of followers, are easy to measure, most of what the organization does—when issuing legislative calls to action or fundraising, for example—is all about engagement. Here are three ways she uses analytics to drive action.

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Facebook Takes Another Swipe at Snapchat With ‘Stories’

March 29th, 2017 by

The social media giant has launched Stories, a Snapchat clone that gives Facebook users access to the two most unique aspects of the Snapchat interface: content that disappears after 24 hours and augmented reality lenses. This is the first Snapchat-pioneered feature to make its way into the central panel of Facebook’s marquee app.

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How Pinterest Can Help B2B Brands Drive Traffic and Enhance Storytelling

March 27th, 2017 by

Pinterest is no longer just for brides. Recent data indicate its audience is rapidly diversifying, as men join the network at a growth rate of 70% year over year, although women remain its dominant followers. The site’s audience growth and diversification further underscore the idea that Pinterest is an untapped opportunity for B2B communication pros. Here’s how to take advantage of this platform.

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Wikileaks Sees Consumer Engagement With Tweets up 1000% Year Over Year

March 27th, 2017 by

It’s a truism that brands must be on social media. The important question, though, is what platforms are best for your brand? In terms of Twitter, it depends on whether or not you are a B2C or B2B brand, according to data from Shareablee provided exclusively to PR News Pro.

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3 Facebook Content Marketing Tips for B2B Firms

March 24th, 2017 by

The competition for attention on Facebook is intense, and seems to grow more heated every day. Just because somebody is following your brand on the site doesn’t mean they’ll automatically engage with your content. Yet, one of the most common mistakes content marketers make on Facebook is in focusing too much on lead generation and not enough on building a community and offering content of real value, says Chad Berndtson, director of content marketing and social media at B2B cyber security firm Palo Alto Networks.

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4 Best Practices for Snapchat Geofilters

March 23rd, 2017 by

Many brands, agencies and nonprofits, no matter what their budget, have seen great results when incorporating On-Demand Geofilters into their marketing strategies for our clients. In the PR News Social Media Guidebook, Christine Wilson of MtoM Consulting provides readers a wealth of information about growing a Snapchat strategy and audience from tabula rasa. Here are her top tips to help you design effective Geofilters while maximizing your budget.