It’s reasonable to say the public implications of Twitter’s appointment of Musk could become complicated, to say the least.
Social Media & SEO
Go Beyond Vanity Metrics When Deploying Influencers in Awareness Efforts
April 4th, 2022 by Erika BradburyWe asked Johnson how to choose which influencers to use in public awareness campaigns and how to advocate to leadership to use influencers in this capacity.
Press Play: Business Services Videos on Facebook Enjoy 31% YOY Rise in Consumer Engagement
April 4th, 2022 by Erika BradburyFor B2B companies, social video is on the rise. In fact, video engagement on Facebook grew 31 percent year-over-year from Feb 2021 to Feb 2022 for these brands, according to comScore data, provided exclusively to PRNEWS.
Why Social Media Marketers Should Emphasize Long-Term View of Engagement
March 31st, 2022 by Erika BradburyIn this interview, we meet #SSU2022 speaker Aaron Bisman, VP, audience development at Sesame Workshop. He discusses social media measurement challenges.
[VIDEO] March ‘Social Break’ Covers Setting Professional Boundaries
March 14th, 2022 by PRNEWSThis month’s Social Break explores how to assert yourself as a subject matter expert at work and how to set professional boundaries at work.
White House’s TikTok Briefing Approach Could Use a Do-Over
March 14th, 2022 by Sophie MaerowitzWhile some TikTok influencers seemed happy with the White House’s briefing on the war in Ukraine, others felt talked down to.
Normalcy: Consumer Engagement with NCAA ‘March Madness’ Posts Doubles YOY on Facebook
February 28th, 2022 by Erika BradburyIn anticipation of ‘March Madness,’ this month we look at consumer engagement with social posts about the college basketball tournament across platforms. Notably, the share of consumer engagement for March Madness content on Facebook more… Continued
[VIDEO] PRNEWS Talks Creator Economy with Keith Dorsey of Youngguns Entertainment
February 18th, 2022 by Nicole SchumanDorsey’s group works extensively with creators and influencers to produce dynamic social and marketing content. We chatted about the burgeoning creator economy.
[VIDEO] February ‘Social Break’ Covers Setting Social Media Priorities With Leadership
February 14th, 2022 by Sophie MaerowitzThis month’s Social Break explores how to set social media priorities with leadership and manage content delivery across teams with a social media manager at a government agency.
Managing Expectations as a Social Media Team of One
February 9th, 2022 by Sabrina MerrittBeing the lone social media manager in a company is challenging. Managing time and setting boundaries are essential to success.