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A campaign driven mainly by digital PR and social media led to 500,000 children receiving viral health checkups. | MORE »
You know the line: social media is just not for B2B companies. Well, here’s some prime social success stories that disprove that theory. | MORE »
It’s critical to be able to tell the difference between a disgruntled customer and someone who wants to hurt your business—only then can you take the appropriate action. | MORE »
Living up to your customer "promise" leads to great customer service, and ultimately is great PR for your company. | MORE »
A generation actively engaged in consuming and influencing, Millennials prefer to align their buying power with causes. | MORE »
For communications pros, comedy is serious business. Just ask the PR/marketing team that engineered the New York Museum of Conan Art. | MORE »
In developing any PR program, it’s important to consider that your audience spends a great amount of time on a laptop, smart phone or tablet. | MORE »
From a business point of view, it’s been a rough time for some prominent social media companies—but don’t let that stop you from utilizing the platform as a PR tool. | MORE »
Research shows that the public is more receptive to a company whose CEO is on social media. So what’s taking your CEO so long? | MORE »
After a 25-year absence, professional cycling returned to Colorado, backed by a fully integrated event campaign featuring media relations, social media and a popular digital app. | MORE »
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