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A campaign driven mainly by digital PR and social media led to 500,000 children receiving viral health checkups.
You know the line: social media is just not for B2B companies. Well, here’s some prime social success stories that disprove that theory.
It’s critical to be able to tell the difference between a disgruntled customer and someone who wants to hurt your business—only then can you take the appropriate action.
Living up to your customer "promise" leads to great customer service, and ultimately is great PR for your company.
A generation actively engaged in consuming and influencing, Millennials prefer to align their buying power with causes.
For communications pros, comedy is serious business. Just ask the PR/marketing team that engineered the New York Museum of Conan Art.
In developing any PR program, it’s important to consider that your audience spends a great amount of time on a laptop, smart phone or tablet.
From a business point of view, it’s been a rough time for some prominent social media companies—but don’t let that stop you from utilizing the platform as a PR tool.
Research shows that the public is more receptive to a company whose CEO is on social media. So what’s taking your CEO so long?
After a 25-year absence, professional cycling returned to Colorado, backed by a fully integrated event campaign featuring media relations, social media and a popular digital app.
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