Social Media & SEO

Pam Wickham, Vice President, Corporate Affairs and Communications, Raytheon Company Over the past decade, Pam Wickham has transformed communications at Raytheon, a $23 billion defense and technology company. In 2005, she inherited a standard 20th-century… Continued

In a weather disaster, as with any crisis, over-communicate your message in a timely manner; do it clearly, concisely and on platforms where your customers are likely to be.

Facebook wants to be your go-to source for video, so the social media giant has made a number of enhancements to its platform that will make video content more dynamic.

Here’s four things communicators should consider when looking for a social media analytics tool.

Snapchat is assumed to be the social media platform of choice for high school and college students, and that disqualifies it for serious consideration by organizations dealing with older demographic groups. Or does it?

Build and engage in a community online just as you do in your CSR efforts.

Go with the flow and be part of the experience to get the most out of your Instagram strategy.

One of the most powerful ways to build your brand—and your community—is through live streaming video. Here are some tips for using Periscope to do it.

It’s time to jump on the Periscope train if you haven’t already.

We live in an era where the comments or opinions expressed via social media, whether true or false, have the ability to move markets.