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Facebook allows consumers to help shape a brand’s narrative. What could be better than that?
When Diversified Information Technologies had trouble with internal communications, it turned to Facebook. Guess what: The social network has replaced the company’s intranet as the internal platform of choice.
Here are the Twitter trends and strategies you’ll need to know about to make a social impact in 2013.
How does a brand connect with first-time moms? If you’re Clorox, you tap social media to collect thousands of time-saving tips.
Edelman’s Steve Rubel talks about how PR pros can accelerate their mobile-media efforts.
And as 2013 kicks into high gear, measuring the effectiveness of media relations has never been so daunting—yet exciting—to PR pros.
There were many high-profile PR crisis in 2012. Some were handled with aplomb, while other responses left much to be desired. In all cases, there were some key lessons learned.
Pinterest is now making itself more responsive to brands and businesses. Here’s how to take advantage of the new tools.
Use one or more of these buzz tenets and you just might have a truly viral campaign, with over-the-top audience engagement.
The venerable P&G brand engineered a community outreach campaign that brought together 25,000 volunteers and 430,000 students.
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