Social Media


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The Week in PR, June 1- June 8

The revenge of old media, the popularity of PR and IHOP’s new dish.  | MORE »

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PR News Announces Winners of 2015 Social Media Icon Awards

PR News recognized the winners and honorable mentions of its 2015 Social Media Icon Awards at the Ritz-Carlton in beautiful Miami Beach, on June 3, 2015.  | MORE »

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7 Snapchat Strategy Secrets from the Miami Marlins

Snapchat’s users represent that ever-elusive and important youth demographic. It has the potential to convert young people into loyal brand ambassadors and future customers. For some brands, that opportunity is too good to pass up. | MORE »

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How Social Listening Can Help Make Sense of Your Brand’s Online Reputation

In order for communicators to capitalize on social listening, they need to involve multiple disciplines within their organizations, such as sales, HR and product development. By getting more disciplines involved in your social listening, you have a better chance to monetize your social channels. | MORE »

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4 Ways to Blog That Will Inspire Trust and Shares

Blogging has one main leg up on social media platforms whose algorithms are constantly changing: On your blog, you make the rules. An effective blog also serves as the hub for all your other social channels, all while providing a platform to engage with your audience. | MORE »

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Caitlyn Jenner Breaks the Internet Using Old Media

Many have championed Caitlyn Jenner as a hero for the LGBT movement. But it’s her creative use of the media that should hold the attention of communications professionals. | MORE »

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Influencers Hiding in Plain Sight on LinkedIn Communications

Find key reporters covering your market. Check. Engage influencers who can propel your message. Check. Spark conversations with your audience. Check. LinkedIn provides these and other opportunities, but PR execs for the most part continue to give the social network short shrift. | MORE »

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Consumers Choose Video Over Reading

Consumers are nearly 50 percent more likely to read email newsletters that feature links to video, according to a survey of 1,051 people conducted by online video app company Animoto. | MORE »

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6 Ways Twitter’s Audience Insights Can Empower Your Messaging

Twitter’s recent upgrade to its analytics platform, Audience Insights, will allow communicators a deeper look into the many facets of audiences on the social network.  | MORE »

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4 Reasons Why PR Pros Can’t Ignore Online Video

video is expected to grow to 84% of Web traffic in the U.S. by 2018, up from 78% this year, according to Cisco. | MORE »

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