Social Media & SEO

#SSU2022 speaker Joseph Alves, associate, social strategy at WarnerMedia, urges marketers to avoid using one platform to generate all your KPIs.

In recent months, the metaverse has become an increasingly popular buzzword. Companies are building metaverse platforms and exploring unique ways of engaging consumers within these new digital landscapes. Influencer marketing likely will remain an important… Continued

In #DetoxYourFeed, Dove is looking to improve mental health of teens by encouraging social media unfollows.

For CPG companies, consumer engagement with Instagram videos rose 52 percent year-over-year, from March 2021 to March 2022, according to Shareablee powered by Comscore. Engagement, or actions, is the sum of likes, shares and comments.… Continued

You can be sure the Twitter PR department has its hands full today as well into the far future with Elon Musk at the helm.

#SSU2022 speaker Jennifer Apy, CMO, Chief Insiders, offers tips on how B2B social marketers can utilize LinkedIn to bolster conversion and engagement.

This month’s Social Break explores social media crises. It covers crisis prep, crisis response action and post-crisis reporting.

PRNEWS announced the winners of its 2022 Digital + Social Media Awards.

It’s reasonable to say the public implications of Twitter’s appointment of Musk could become complicated, to say the least.

We asked Johnson how to choose which influencers to use in public awareness campaigns and how to advocate to leadership to use influencers in this capacity.