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While most agree that Promoted Tweets and Sponsored Stories are effective, some consumers find them confusing.
73% of people aged 16-25 years old look to TV to stay informed about daily events.
A University of Alabama survey of global PR leaders found divides over improving measurement of communication effectiveness and improving PR’s professional image.
A majority of moms rate in-person communications and recommendations to be more trustworthy than those they receive via social media.
Ad agency tenure had been declining steadily as clients continue to consolidate
United States is the only nation in the Top 10 to improve on its reputation from 2011 to 2012.
78% of marcom professionals at financial services companies say negative public perception is the biggest roadblock in rebuilding reputation.
According the Global Brand Simplicity Index, consumers are willing to pay more for simpler products and experiences with brands.
Just 8% of CMOs say their company already has "very advanced" mobile capabilities.
86% of consumers think big businesses maximized profits at the expense of customers and communities.
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