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In the last two decades the Internet and electronic communications have revolutionized the PR world. But, perhaps, some of the most profound changes still await PR pros and communicators.
The prevalence of online communication channels have made it more complicated to measure the reputation of companies, while at the same time making reputational smears easier to commit.
Nearly 40% of U.S. consumers said they are unlikely to change their behavior as a result of a discount. Of course, that means the majority of U.S. consumers can be influenced through discounts.
As we ease into 2014 content marketing continues to play a vital role in generating sales ready leads. As I shared in my previous column, marketing is now accountable for driving revenue. PR, of course, is a part of marketing and must step up to the plate and assume its rightful role in co-creating a strategic content blueprint for generating “Revenue Marketing.”
Marketing Trends Survey: The vast majority of online marketers said they plan to increase their marketing budgets this year, per StrongView’s “2014 Marketing Trends Survey.”
As our industry changes and prospective clients expect more from their vendors, PR professionals must adapt in order to stay ahead, win bigger accounts and brand ourselves as more than just a media relations shop.
Nearly than 9 out of 10 Americans (86%) trust recommendations from people they know, according to a new survey released by Social Media Link.