A study finds that new media users follow fewer than five brands online, which makes it critical that brand communicators effectively get their messages across.
Research & Whitepapers
Passion and Credible Information Fuel Personal PR/Branding Power
November 8th, 2010 by PRNEWSUnfortunately for many PR professionals, practicing PR on a personal level has become a necessity; for others, pushing their own brands is a way to become a PR influencer.
Non-Corporate Public Affairs Pros Use Social Media More than Corporate Counterparts
November 1st, 2010 by PRNEWSThe majority of non-corporate public affairs departments use social media platforms, while less than half of corporate PA departments do, according to data exclusive to PR News.
PR News/BurrellesLuce Survey: Staffing Constraints Limit Social Media Measurement
October 11th, 2010 by PRNEWSA new PR News/BurrellesLuce social media management and measurement survey also finds that metrics for social networks are lacking.
An Effective Research RFP Equals Better $ Value
August 16th, 2010 by FRANK OVAITTWhen communications professionals understand how to think about their own research needs and specify useful parameters, they’re far more likely to get real value for their research dollars. Here are tips for creating an effective RFP.
PR News Poll: JetBlue and the Evacuating Flight Attendant
August 13th, 2010 by PRNEWSFlight attendant Steven Slater’s angry, dramatic exit from a JetBlue aircraft has resonated with critics of airlines, airline employees and pretty much all working people. In this PR News poll we see how it resonates with PR practitioners.
PR Pros: Employee Communications Efforts Lacking
July 12th, 2010 by PRNEWSA new PR News survey, "Communications in an Age of Transparency," finds that while some say their employee communications are "excellent," many see room for improvement.
Adjusting to Back-to-Basics Consumers
June 28th, 2010 by PRNEWSAs consumers tighten their budgets and consider simpler lifestyles, how should public relations react?
One-Question Survey: Define a Good Relationship With the Media
June 18th, 2010 by PRNEWSIn advance of PR News’ June 17 Media Relations Forum in Washington, D.C., we asked the PR community one question: “How would you define a good relationship with the media?” See the winning response.
Twitter Watch: Fortune 50’s Twitter Presence
May 17th, 2010 by PRNEWSPR News tracks the Twitter presence of the top-earning Fortune 50 companies.