Research & Whitepapers

Sales of tablet computers are expected to double over the next five years, resulting in increased competition, says a new study.

Free speech or security threat? Americans are conflicted about how much freedom organizations like WikiLeaks should have in publishing confidential documents.

While employee wellness programs are on the rise—particularly in North America—only about a third of employers are actually measuring the success of such programs.

There are plenty of search engine optimization resources to help make you a search master. Sterling Communications’ Devin Davis and Weber Shandwick’s Karianne Stinson provide a list of SEO blogs and experts to either get you started or keep your SEO efforts on track.

Working with the Ad Council on an initiative can be a fruitful exercise, but it’s important to have a measurement system in place—particularly when it comes to dollars spent.

CRM and customer service teams are lagging in the adoption of social media strategies, says a study. Just a quarter of customer service teams could ID where customers were "talking" about them.

The majority of Americans feel that corporate America failed to meet their expectations in 2010, and say that improved ethics is a key way for companies to lift their standings in 2011.

Americans with higher household incomes tend to use the Internet more often, and have more of a variety of tech gear to access the Web than those in lower income brackets.

According to a survey of the Millennial generation’s behavior and habits, today’s young woman is focused less on the "battle of the sexes" and more on individual achievement and satisfaction.

Think of a crisis as a trip—with proper information, planning and execution, the damage to one’s reputation is minimized. A well-executed plan will keep you on track and minimize the possibility of dangers along the way.