Research


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Rockband

Those that know me know that I speak allegorically – I have a penchant for using nickel words and often turn to analogy and allusion to make a point. I have always found that it … | MORE »

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Gossip About Gossip

By Richard Weiner Got a problem? Go into rehab. That’s the advice de rigeur that many public relations counselors offer to troubled clients. Can a short-term stay in a rehabilitation center really change serious addictions … | MORE »

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Survey Results: Media Relations in Practice

Exclusive for Friends of PR News — Get a $50 Barnes & Noble Gift Card, FREE! Here’s how: just take a quick demo of Vocus’ public relations software, which offers PR professionals all the tools … | MORE »

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Video Killed The Radio Star

Video just may be coming into its prime as far as communications channels go. The latest iteration of The Kelsey Group’s User View study found that: 59% of those surveyed claimed to watch only video; … | MORE »

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Business Maturity and Sharper Focus Changes the Face of Public Relations

The PR industry is no stranger to redundancy. Ubiquitous utterances about getting a seat at the proverbial table make many professionals sound like broken records, and there have been enough holy grails – measurement, crisis … | MORE »

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Quick Study: Advocacy Trumps Advertising; New Year’s Resolutions In the Office; Business Plan Mistakes to Avoid

*Advocacy vs. Advertising: A consumer survey conducted by Weber Shandwick across the UK, Germany, Italy and Spain demonstrates the increasing importance of brand advocacy, that is, the act of consumers promoting a brand to peers … | MORE »

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Quick Study: 10 Tips For Communicating Change; Customer Retention; Career Development; Cause Evolution

*10 Tips for Communicating Change: While organizational change requires more than 10 tips, here are 10 key things to keep in mind when planning, announcing, implementing, and communicating a change initiative: 1. Remember that there’s … | MORE »

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Quick Study: Articulation Of Brand Positioning; Agency Growth; Consumer-Generated Media; Word-Of-Mouth Marketing

I Know What It Is – I Just Can’t Say It A new strategic leadership study from Louws Management Corporation reveals some unsettling news: While the majority of the 711 advertising and marketing professionals surveyed … | MORE »

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Quick Study: Appealing To Youth; Engaging Workers; The Job Market

Reaching Collegiate Consumers According to the 2006 Alloy College Explorer Study from Harris Interactive, college students are a target market that’s constantly on the move, and they are most efficiently reached by mobile technology. According … | MORE »

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