Research & Whitepapers

Adults who spend time online used some of that time before the Nov. 2010 elections to connect with a political campaign or get other political info using social networking sites.

Due to the growing complexity of digital communications, more PR pros and marketing agencies are looking to outside contractors for help.

Thought leadership among top corporate leaders is in—nearly a third of CEOs spoke at top-tier events in 2010, with the World Economic Forum the most popular.

Small-business owners plan to increase online marketing activities, but about one-fourth have difficulty understanding how online advertising works.

As public trust in the U.S. banking industry falls, financial communications pros weigh in on how the industry can regain some respect. First step: Communicate the positive effects of banks on their customers.

We track the Facebook "likes" of the top 15 corporations in CSR as seen by the public—technology and food & beverage organizations appear to be leading the charge.

Using social media for informal learning on the job is acknowledged as valuable by corporate trainers, but security and productivity are ongoing issues, says a study.

As more reporters migrate to social media, they are increasingly looking to Twitter and Facebook when researching stories and receiving pitches.

Although customer service is second only to price and quality in influencing buying decisions, consumers say that positive customer experiences have been few and far between.

College students prefer to have private discussions with their friends on social networking sites—eschewing conversations with corporate marketers, says a new study.