A Duke University and American Marketing Association study also says spending on social marketing continues on an upward trend.
New research shows that newspapers continue to attract readers, especially those who have advanced degrees and buying power.
Providing great customer service and having a stellar brand reputation trump low prices, says a new survey of online shoppers, who claim they’ll even pay more if the deal is good overall.
Quick Study: Customer Care Reputation Trumps Price With Online Shoppers; Americans Take Social Media Good With BadFebruary 7th, 2011 by PR News
In January, after being hit with a lawsuit challenging its beef content (black spike), Taco Bell responded with a “Thanks for Suing Us” announcement, that turned the Twitter conversation largely neutral (light gray spike), according… Continued
A recent study named the top PR agencies in terms of the number of media mentions of their own brands—PR News checked in with some of them to see what and how they are pitching to the media.
Small-business owners plan to increase online marketing activities, but about one-fourth have difficulty understanding how online advertising works.
As public trust in the U.S. banking industry falls, financial communications pros weigh in on how the industry can regain some respect. First step: Communicate the positive effects of banks on their customers.
Adults who spend time online used some of that time before the Nov. 2010 elections to connect with a political campaign or get other political info using social networking sites.