Know Your Letters: Spelling Variations Matter in Branding 

March 28th, 2011 by

Americans’ perception of brands are shaped by spelling variants within company names. The tailoring of words can change whether a company is viewed as innovative or capable.

Online Video Viewership Continues to Grow Dramatically in U.S.

March 21st, 2011 by

Americans’ online video usage and time spent watching videos are both up compared to last year, showing that viewers are watching more videos and for longer periods.

Top Performing Charities Outpace For-Profits in Blogging & Social Media

March 21st, 2011 by

Forbes’ top 200 charities rely on social media to deliver their messages significantly more than Fortune 500 and Inc. 500 companies. Charities that maintain blogs are also likely to have presences across other social media platforms and use video to deliver their messages.

Disgruntled Consumers Speak Out Online

March 21st, 2011 by

Consumers are increasingly using the social Web to voice their complaints, and responsive retailers have a chance to make amends.

Consumer Loyalty Programs Miss Mark 

March 21st, 2011 by

The majority of American consumers are dissatisfied with retail loyalty programs, citing that retailers often fail to reward them with appropriately targeted promotions, if any at all.

Quick Study: Loyalty Programs Confound Consumers; Shoppers Dish Dirt Online; Charities Are Tops Socially; Video Views Rise

March 21st, 2011 by

â–¶ Loyalty Programs Miss Mark: A study by ACI Worldwide shows that many retail loyalty programs leave consumers feeling underappreciated, and many consumers are enrolled in a program they don’t completely understand. Key findings include:… Continued

Charting the Industry: Top 100 Brands Fumble on Facebook

March 21st, 2011 by

While 84 of the top 100 brands have a corporate Facebook page, interaction with fans lags, with a full third of the brands not actively responding to fans’ posts and comments.

Hoop Fans Add Social Media to Madness

March 15th, 2011 by

One-quarter of American adults online are expected to use social media to follow the 2011 men’s NCAA basketball tournament.

Social Networking Fastest-Growing Mobile Content Category

March 15th, 2011 by

Use of Facebook on mobile devices is up 121% compared to last year, according to comScore.

Corporate Success Linked to Smaller, More Diverse Boards

March 15th, 2011 by

Companies that have more female directors performed better during the financial crisis, according to a new study by Eversheds.