Research


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Exploring the Veteran’s Mind to Achieve Campaign Success

Focus group sessions with returning vets from Iraq and Afghanistan uncovered key attitudes and beliefs that helped form the messaging for a successful outreach effort.

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Working With the Ad Council: Pro Bono Doesn’t Mean ‘Free’

Working with the Ad Council on an initiative can be a fruitful exercise, but it’s important to have a measurement system in place—particularly when it comes to dollars spent.

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Case Study: With Returning Veterans in Harm’s Way, PR Goes Into Awareness Battle Mode to Communicate Their Plight

Organization: Iraq & Afghanistan Veterans of America (IAVA) Agency: Peppercom Timeframe: December 2008 – December 2009 Ad Council ads on behalf of the IAVA were distributed to 33,000 media outlets nationwide.  Image courtesy of the … | MORE »

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Students Resist Marketing Tactics on Social Media

College students prefer to have private discussions with their friends on social networking sites—eschewing conversations with corporate marketers, says a new study.

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Internet Usage Linked to Household Income

Americans with higher household incomes tend to use the Internet more often, and have more of a variety of tech gear to access the Web than those in lower income brackets.

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Customer Service Slow to Adopt Social Media Strategies

CRM and customer service teams are lagging in the adoption of social media strategies, says a study. Just a quarter of customer service teams could ID where customers were "talking" about them.

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Savvy Consumers Question ‘All-Natural’ Product Labels

Increasingly interested in purchasing organic products, consumers are holding those brands to higher standards—and are asking for independent certification of natural products.

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Corporate America Failing to Meet Public’s Expectations

The majority of Americans feel that corporate America failed to meet their expectations in 2010, and say that improved ethics is a key way for companies to lift their standings in 2011.

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PR News Readers Weigh In on Best/Worst PR Moves of 2010

A Chilean disaster, an oil spill, a golfer’s slide, midterm elections, a quarterback’s redemption, an outspoken Alaskan and other notable events and personalities dominated the PR landscape in 2010. But what were our readers’ top picks for the very best and worst PR moves? Read on to find out.

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PR Job Outlook Positive in Q1 of 2011

A new report tracking marketing and advertising finds that account services, public relations and social media are the areas in strongest demand among executives who plan to hire in the first quarter of 2011.

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