Taking a cue from consumer brands, more B2B organizations are entering into sports sponsorships. Here’s the strategies behind this alignment from the communications leaders of three companies.
Thanks to a crowded marketplace, corporate messages can’t be just about performance and features. The trend toward leveraging emotions and, yes, customer irrationality, is growing.
Consumers are more likely to purchase products that feature third party certifications than products with vague claims or environmental imagery.
Americans’ online video usage and time spent watching videos are both up compared to last year, showing that viewers are watching more videos and for longer periods.
Forbes’ top 200 charities rely on social media to deliver their messages significantly more than Fortune 500 and Inc. 500 companies. Charities that maintain blogs are also likely to have presences across other social media platforms and use video to deliver their messages.
Quick Study: Loyalty Programs Confound Consumers; Shoppers Dish Dirt Online; Charities Are Tops Socially; Video Views RiseMarch 21st, 2011 by PR News
â–¶ Loyalty Programs Miss Mark: A study by ACI Worldwide shows that many retail loyalty programs leave consumers feeling underappreciated, and many consumers are enrolled in a program they don’t completely understand. Key findings include:… Continued
While 84 of the top 100 brands have a corporate Facebook page, interaction with fans lags, with a full third of the brands not actively responding to fans’ posts and comments.
Use of Facebook on mobile devices is up 121% compared to last year, according to comScore.