Small-business owners plan to increase online marketing activities, but about one-fourth have difficulty understanding how online advertising works.
As public trust in the U.S. banking industry falls, financial communications pros weigh in on how the industry can regain some respect. First step: Communicate the positive effects of banks on their customers.
Adults who spend time online used some of that time before the Nov. 2010 elections to connect with a political campaign or get other political info using social networking sites.
Due to the growing complexity of digital communications, more PR pros and marketing agencies are looking to outside contractors for help.
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People who heavily use the Internet tend to be active in volunteer organizations—and may be more religious—than people who don’t go online, says a new study.
Using social media for informal learning on the job is acknowledged as valuable by corporate trainers, but security and productivity are ongoing issues, says a study.
As more reporters migrate to social media, they are increasingly looking to Twitter and Facebook when researching stories and receiving pitches.
Although customer service is second only to price and quality in influencing buying decisions, consumers say that positive customer experiences have been few and far between.