Quick Study: Millennials Prefer Change Through Individual Actions; Digital Staffing Flattens in Spring—Agencies Hiring Most

April 25th, 2011 by

As the economy slowly picks up, major media coverage of the top 100 U.S. corporations (tracked Dec. 2010 – April 2011) is decidedly positive, particularly management-themed stories—despite their low share of voice. Could it be… Continued

Digital Staffing Flattens in Spring—Agencies Hiring Most

April 25th, 2011 by

Employers in the digital communications sector report both fewer hiring plans this spring and difficulties in hiring appropriate candidates for open positions, while agencies boast aggressive hiring plans.

Millennials Prefer Change Through Individual Actions 

April 25th, 2011 by

Members of the generation born from 1980 onward embrace social media as medium for enacting change, rather than traditional political channels.

Media Beat: Management Stories Rare But Favorable 

April 25th, 2011 by

Management-themed stories—despite low share of voice—are getting a more positive take from the media, showing significant improvement over last year’s more critical tone.

Reputation Drives Brand Valuation

April 18th, 2011 by

How a company’s shareholders perceive its value is largely determined by its reputation, and in certain cases reputations can be worth more than half a company’s value.

Sheen a PR Master?

April 18th, 2011 by

After a rapid ascent in popularity in which he captured both the minds and computer screens of the nation, Charlie Sheen has taken a dramatic dive in positive impressions.

One Question Survey: Who Do You Want to ‘Like’ Your Facebook Page?

April 14th, 2011 by

Mark Zuckerburg, Charlie Sheen or Donald Trump? Which public figure would provide the biggest kick-start to your brands Facebook page?

Execs Wary of Sustainability Efforts

April 13th, 2011 by

Fortune 1000 executives and the general public alike are unconvinced that corporate America is "going green," as insufficient returns and a lack dedicated C-suite positions hamper efforts.

Local News Going Mobile

April 13th, 2011 by

American adults are relying on mobile phones and tablets more than ever to keep up with community happenings, creating real time opportunities for news providers.

M&A Comms: Straddling the Line Between Too Much, Too Little Info

April 11th, 2011 by

Often overshadowed by the deal and the deal-makers involved, mergers and acquisitions communications nonetheless can make or break the success of a marriage between two cultures.