PR pros dedicating significant time and efforts in social media will be glad to know that consumers are also actively sharing content, including external links and brand mentions.
Don’t disconnect your company’s phones just yet—few consumers find that organizations’ social media pages offer enough business-related information, and more than half prefer to connect with customer service via telephone.
Quick Study: Hispanic Gap to Close; Relevance In Orgs Explored; Biz Info Lacking on Facebook; Online Content ConsumedMay 2nd, 2011 by PR News
â–¶ Social Media en Español: A social media gap that exists in the Hispanic market could present opportunities for communicators. The 2011 TeleNoticias-LatinoWire Hispanic Social Media Survey says 92% of companies polled have social media… Continued
Just in time for summer, Ayme Zemke of Beehive PR discusses the importance of goal-setting and providing work focused on building PR skills to benefit both interns and the agencies they serve.
Members of the generation born from 1980 onward embrace social media as medium for enacting change, rather than traditional political channels.
Quick Study: Millennials Prefer Change Through Individual Actions; Digital Staffing Flattens in Spring—Agencies Hiring MostApril 25th, 2011 by PR News
As the economy slowly picks up, major media coverage of the top 100 U.S. corporations (tracked Dec. 2010 – April 2011) is decidedly positive, particularly management-themed stories—despite their low share of voice. Could it be… Continued
Employers in the digital communications sector report both fewer hiring plans this spring and difficulties in hiring appropriate candidates for open positions, while agencies boast aggressive hiring plans.