Research

Quick Study: Millennials Prefer Change Through Individual Actions; Digital Staffing Flattens in Spring—Agencies Hiring Most

April 25th, 2011 by

As the economy slowly picks up, major media coverage of the top 100 U.S. corporations (tracked Dec. 2010 – April 2011) is decidedly positive, particularly management-themed stories—despite their low share of voice. Could it be… Continued

Reputation Drives Brand Valuation

April 18th, 2011 by

How a company’s shareholders perceive its value is largely determined by its reputation, and in certain cases reputations can be worth more than half a company’s value.

Sheen a PR Master?

April 18th, 2011 by

After a rapid ascent in popularity in which he captured both the minds and computer screens of the nation, Charlie Sheen has taken a dramatic dive in positive impressions.

One Question Survey: Who Do You Want to ‘Like’ Your Facebook Page?

April 14th, 2011 by

Mark Zuckerburg, Charlie Sheen or Donald Trump? Which public figure would provide the biggest kick-start to your brands Facebook page?

Execs Wary of Sustainability Efforts

April 13th, 2011 by

Fortune 1000 executives and the general public alike are unconvinced that corporate America is "going green," as insufficient returns and a lack dedicated C-suite positions hamper efforts.

Local News Going Mobile

April 13th, 2011 by

American adults are relying on mobile phones and tablets more than ever to keep up with community happenings, creating real time opportunities for news providers.

M&A Comms: Straddling the Line Between Too Much, Too Little Info

April 11th, 2011 by

Often overshadowed by the deal and the deal-makers involved, mergers and acquisitions communications nonetheless can make or break the success of a marriage between two cultures.

Traditional Advertising Remains Top Online Traffic Driver

April 5th, 2011 by

Social media sites are still trumped by more traditional advertising in driving Web site traffic, while search engines like Google and Bing yield the highest flow of traffic.

Following Japan’s Crises, American Public Is Divided on Nuclear

April 5th, 2011 by

In the wake of Japan’s nuclear fallout, the U.S. public is split on whether nuclear power plants should be built on American soil, due in large part to environmental benefits and nuclear waste disposal issues.

Charting the Industry: How Communicators Value Facebook

April 4th, 2011 by

What does a Facebook fan mean to an organization? A new study that delves into fans and brands finds that gaining insight and customer loyalty are two major benefits for communicators. ROI, however, is another story.