Research

PR News Survey: What Do You Need to Know About Twitter?

June 20th, 2011 by

Take this quick survey and share with us the most important questions you have about using Twitter for your PR efforts.

E-Mail Still King Despite Rise of ‘Mocial’ Comms 

June 20th, 2011 by

Social, mobile and local forms of communication are gaining popularity by the day, but e-mail list databases still play a crucial role in reaching customers.

Case Study: Despite Tough ‘Giving’ Climate, PR Drives Record Donations for Washington, D.C., Respitality Program

June 20th, 2011 by

Utilizing fresh research and innovative outreach to donors, PR agency 4GreenPs helped the National Children’s Center increase its 2010 fundraising effort by a third from the year before.

Corporate Distrust Still High Among American Consumers

June 19th, 2011 by

American consumers are still hesitant to trust companies, CEOs and senior executives, citing corruption and overpay as major reasons for mistrust.

Live Event Attendees Value Personal Interactions

June 19th, 2011 by

While online event attendees enjoy the reduced travel and time commitments of Web-only events, in-person event attendees enjoy personal interactions and expanding their networks.

Twitter Watch: Jobs Buzz Rises as Apple Stock Falls 

June 13th, 2011 by

Despite garnering over 34,000 mentions of his name on Twitter during Apple’s Developers Conference, not even Steve Jobs could stop Apple’s share price from falling throughout the day.

Customer Comms Drives Consumer Trust

June 13th, 2011 by

Communications from a service provider is one of the leading influencers of trust, and every interaction—in person, online or with a call center—is an opportunity to build or break trust.

Global Communication Functions Becoming the Norm

June 13th, 2011 by

Marketing and communication executives are going global, with seven out of 10 saying their organizations currently have, or will have in the next five years, a global communications/marketing function.

Back to the Drawing Board for Internal Communicators

June 7th, 2011 by

Companies have a long way to go in improving internal communications, as bottlenecks and ineffective practices still limit worker productivity and erode morale.

Majority of Gen Y-ers Consider Cutting the Pay TV Cord

June 7th, 2011 by

The high cost of pay TV subscriptions and the emergence of other ways for viewers to watch entertainment content has prompted many Gen Y-ers to consider discontinuing their paid services.