A study finds that new media users follow fewer than five brands online, which makes it critical that brand communicators effectively get their messages across.
Those B2B marketers who are able to develop and employ a content marketing strategy see notable improvements in a company’s placement in search results.
Case Study: Legit to Quit—Data, DJs and Coalition Building Help Drive Kinder, Gentler Smoking Cessation Campaign
Through comprehensive research of smokers’ habits and barriers to quitting, Porter Novelli and the American Lung Association crafted and executed a successful effort to help smokers quit.
Unfortunately for many PR professionals, practicing PR on a personal level has become a necessity; for others, pushing their own brands is a way to become a PR influencer.
The majority of non-corporate public affairs departments use social media platforms, while less than half of corporate PA departments do, according to data exclusive to PR News.
A new PR News/BurrellesLuce social media management and measurement survey also finds that metrics for social networks are lacking.
When communications professionals understand how to think about their own research needs and specify useful parameters, they’re far more likely to get real value for their research dollars. Here are tips for creating an effective RFP.
Flight attendant Steven Slater’s angry, dramatic exit from a JetBlue aircraft has resonated with critics of airlines, airline employees and pretty much all working people. In this PR News poll we see how it resonates with PR practitioners.
A new PR News survey, "Communications in an Age of Transparency," finds that while some say their employee communications are "excellent," many see room for improvement.
As consumers tighten their budgets and consider simpler lifestyles, how should public relations react?