Through hyperactive online sharing around their passion points, a new class of online influencers called "pollinators" has emerged on the Web.
Despite seemingly being well-connected digitally 24/7, teens are not completely abandoning TV, newspapers and the radio for new media.
Combining newsworthy earned PR placements and paid media messages has a major impact on consumer buying trends.
Incivility has increased in politics, the workplace, the classroom, businesses and online, prompting PR pros to learn how to keep their Web offerings devoid of hostility and keep users returning.
Cloud computing is entering the mainstream as a way to further empower employees with tools to do their jobs from anywhere.
Calysto Communications founder and cloud advocate Laura Borgstede describes four basic cloud solutions and alternatives to help you get your PR efforts of the ground immediately.
Senior leadership of America’s largest corporations are the biggest reputation drivers for corporate America, and CSR has moved back into favorable media territory.
Case Study: Despite Tough ‘Giving’ Climate, PR Drives Record Donations for Washington, D.C., Respitality ProgramJune 20th, 2011 by PR News
Utilizing fresh research and innovative outreach to donors, PR agency 4GreenPs helped the National Children’s Center increase its 2010 fundraising effort by a third from the year before.
Quick Study: Live Versus Remote Events; Corporate Distrust Still High; Customer Service Tweets Negative; ‘Mocial’ IntegrationJune 20th, 2011 by PR News
â–¶ Live or in Cyberspace? What are the relative draws of attending a live business event versus an online webinar? A Virtual Edge Institute and ROI of Engagement study aimed to find out. Overall, 43%… Continued