Research

Financial Sector Dominates ‘Black List’ Transparency Ranking

July 17th, 2011 by

The financial sector accounted for more than half of the companies that failed to reveal public data points about their corporate citizenship policies.

Agency Watch: Profitability Returns to ’08 Level

July 11th, 2011 by

Agency profitability has rebounded from a four-year low, according to a StevensGould Pincus’ survey.

Execs Admit to Social Media’s Power, But Are Behind the Curve

July 11th, 2011 by

Thanks to social media’s impact on customer service and loyalty, most executives recognize that future business success is dependent on having a social media strategy in place.

Tip Sheet: Five Steps to Aligning Strategy With Social Media

July 11th, 2011 by

Despite the temptation to deploy social media "out of the box," the networks must be integrated with an organization’s strategic plan. Here are some tips for full alignment.

Case Study: Energy Education Sparks Reluctant Consumers to Get On Board With Trane’s Heating and Air Products

July 11th, 2011 by

In a stagnant economy, PR agency Carmichael Lynch Spong and HVAC manufacturer Trane broke through consumer purchase barriers with product reliability and energy-saving proof points.

Quick Study: Are ‘Pollinators’ the New Queen Bees of the Internet? Execs Say Social Media Is Critical for Business Success

July 11th, 2011 by

â–¶ Forget Influentials, Try Pollinators: According to a new study of online influencers by Martini Media and Added Value, there’s a new class of über-influencer online called “pollinators”—defined as 20% of the Internet population with… Continued

Charting the Industry: Barack Obama and the Immovable Force

July 11th, 2011 by

President Obama has a long road ahead to reelection if the economy stays the same; here’s expert advice on moving the comms needle when the odds are against you.

Are ‘Pollinators’ the New Queen Bees of the Internet?

July 11th, 2011 by

Through hyperactive online sharing around their passion points, a new class of online influencers called "pollinators" has emerged on the Web.

Charting the Industry: Online Incivility Tunes Site Visitors Out

June 27th, 2011 by

Incivility has increased in politics, the workplace, the classroom, businesses and online, prompting PR pros to learn how to keep their Web offerings devoid of hostility and keep users returning.

PR and Cloud Computing Forecast: Sunny Skies, Slight Chance of Rain

June 27th, 2011 by

Cloud computing is entering the mainstream as a way to further empower employees with tools to do their jobs from anywhere.