Phil Blank of Javelin Research provides three tips for getting the most out of your partnerships with research consultants.
The financial sector accounted for more than half of the companies that failed to reveal public data points about their corporate citizenship policies.
President Obama has a long road ahead to reelection if the economy stays the same; here’s expert advice on moving the comms needle when the odds are against you.
Through hyperactive online sharing around their passion points, a new class of online influencers called "pollinators" has emerged on the Web.
Thanks to social media’s impact on customer service and loyalty, most executives recognize that future business success is dependent on having a social media strategy in place.
Despite the temptation to deploy social media "out of the box," the networks must be integrated with an organization’s strategic plan. Here are some tips for full alignment.
Case Study: Energy Education Sparks Reluctant Consumers to Get On Board With Trane’s Heating and Air ProductsJuly 11th, 2011 by PR News
In a stagnant economy, PR agency Carmichael Lynch Spong and HVAC manufacturer Trane broke through consumer purchase barriers with product reliability and energy-saving proof points.
Quick Study: Are ‘Pollinators’ the New Queen Bees of the Internet? Execs Say Social Media Is Critical for Business SuccessJuly 11th, 2011 by PR News
â–¶ Forget Influentials, Try Pollinators: According to a new study of online influencers by Martini Media and Added Value, there’s a new class of über-influencer online called “pollinators”—defined as 20% of the Internet population with… Continued