Research & Whitepapers

Most consumers are willing to tell businesses if they receive poor service, whether it’s by e-mail or social media, despite many not believing that companies take notice of—or care about—the feedback.

The number of top 100 U.S. companies reporting corporate responsibility initiatives has risen 11%, with more than a third of them reporting financial gains from their CR initiatives.

PeopleBrowsr, on behalf of PR News, samples nearly half a million tweets related Penn State’s scandal.

PeopleBrowsr, on behalf of PR News, samples nearly half a million tweets related Penn State’s scandal.

While Facebook still drives most of the sharing of press releases, new data has shown that Twitter is responsible for driving more views.

After a five-year trend of increased sustainability and innovation in the packaging sector, the emphasis on sustainability has slowed thanks in large part to harsh economic conditions.

â–¶ Sustainability Slows Down in Packaging Industry: For the last five years, an annual study by Packaging Digest and the Sustainable Packaging Coalition has shown sustainability’s steady growth as a driver of change and innovation… Continued

Tackling measurement strategies and connecting with journalists are two key areas in which PR practitioners feel they need more training.

Tackling measurement strategies and connecting with journalists are two key areas in which PR practitioners feel they need more training.

When it comes to purchasing cars, women often seek advice from blogs and social networks, which has been shown to increase their confidence and lower stress levels.