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Diet Soda Aids Weight Loss…Says Diet Soda Makers

A recent study concluded that drinking diet soda aids weight loss. That’s some creative, positive PR for the diet soda team, but digging a bit deeper into the story reveals that central finding to be misleading at best and outright dishonest at worst. | MORE »

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PR’s Stake in the Evolution of the Internet

Without deploying IPv6 on their public websites, PR professionals could lose reliable Web metrics—the very tool that allows them to determine ROI and other critical business strategies. | MORE »

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Rebranding Effort Yields ‘Money School’ Initiatives

In 2011, Catholic Charities Fort Worth declared it would do everything in its power to end poverty in the community. Unfortunately, in its first year, the program failed to get the attention of potential students, leaving classroom seats empty, program goals unmet and future funding at risk. | MORE »

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Decoding the Millennials

New study shows that a majority of millennials will provide more personal data to a company they trust. Just make sure you’re not accessing data that millennials consider more sacred.
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Developing an ‘Earned’ Media Plan

In today’s world, advertising is evolving towards ‘storytizing,’ which is driven by earned media, not paid. In earned media, our customers are deciding what is relevant, what they will share and whether they will, quite frankly, pay attention.  | MORE »

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17 Summer Reading Recommendations for PR Pros

We asked the PR News community what’s on its summer reading list. Most of the books they suggest relate to the workplace, achievement and success, which tells us that everybody is in need of a real vacation. | MORE »

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Back to the Future (Again)

If you want to get on the fast track in your organization via communications, you need to master two of the most traditional PR skills: written communications and media relations. | MORE »

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Nurturing Reputation

Communicators know that building a solid corporate reputation could take years—and vanish overnight if the company slips up. That’s why it’s so important for PR pros to play long ball. | MORE »

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How Build Trust Across Different Cultures

Since geography and culture are so tightly linked, leaders should start to pay attention to the implications of cultural and geographical differences. | MORE »

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Making Sure Flat is Not the New Up

Smaller PR agencies continue to take it on the chin billings-wise. Part of the problem:
Shops valued between $3 million and $10 million are reluctant to raise their rates. | MORE »

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