PR pros need to deploy communications strategies designed to cultivate relationships with consumer reviewers.
90% of those aged 18 to 30 check their smartphones before stepping out of bed each morning.
What makes for good content marketing? You can start with creating content that’s engaging.
The 2013 list of the most stressful jobs is out, and PR came in at No. 5, up from No. 7 in 2012.
Drivers 18 to 54, who resist TV commercials and bypass online ads, can reliably be reached at the gas pump.
Ketchum partner and managing director of global research and analytics unit says data, analytics, statistics and math are becoming a necessity in the PR field.
Study points to the growing demand among companies for data that can drive strategic marketing decisions.
Communicators and marketers in the C-suite battle over "ownership" of social media, reports PR agency Makovsky.
40% of surveyed B2B communicators are not yet using social media in their communications efforts.
As data moves to the core of marketing communications, PR execs are playing a pivotal role in making better sense of that data.