Research

Small and Midsize Agencies Prospering

May 18th, 2015 by

The financial performance of small and midsize PR agencies remains strong. Operating profit rose an average 17.3 percent in 2014, compared with 15.9 percent in 2013, according to an exclusive study conducted by Gould + Partners.

The Week in PR, May 11 – May 18

May 18th, 2015 by

Tom Brady gets sacked by Bob Costas and are social media buttons really all that social?

Is Your Content Ready for Prime Time?

May 11th, 2015 by

If you’re like most PR pros, one of your concerns is feeding the content maw virtually 24/7. Perhaps a new report can sharpen your targeting plan. A generational study shows most people consume online content between 8 p.m. and midnight.

Take Twitter Analytics Into Account

April 27th, 2015 by

Twitter Analytics can provide a lot of meaningful data to help you enhance and amplify your personal Twitter brand. But it can also be a little overwhelming, especially if you don’t live and breathe analytics as a full-time job.

Crystal Light Taps Variety at Red Carpet

April 27th, 2015 by

To deliver a successful brand-enhancing PR program for Crystal Light it was critical for HC to identify a high-level sponsorship that would provide access to influential stars and entertainment-event opportunities.

When Opportunity Knocks

April 27th, 2015 by

Although I wanted to stay in San Francisco and was fearful of the unknown, I just knew that this was an excellent career opportunity, so I made the move.

Integrating the Comms Function

April 27th, 2015 by

For Liam D. Leduc Clarke, senior VP of business management at APCO Worldwide, a growing number of clients are asking for the same thing these days: Help us break down silos and cross-function PR, marketing and communications throughout the entire organization.

news feed

What Facebook’s Latest News Feed Changes Mean for PR Pros

April 22nd, 2015 by

For brands and organizations, the change means that they’re most likely going to have to redouble their efforts to produce more user-generated content.

Why People Abandon Your Social Platforms

April 13th, 2015 by

If you want to encourage people to read your email messages consistently and stay dedicated to your social channels, without bolting and never returning, the remedy seems fairly straightforward.

Using Visuals in Content/Strategic Marketing

April 13th, 2015 by

When it comes to marketing and public relations, brands are using visual elements more than ever to connect with niche audiences.