Research & Whitepapers

â–¶ Content—Much of the Time: According to the 2011 “Spending Study” conducted by the Custom Content Council in partnership with ContentWise, the total spend on branded content (or custom publishing) in 2011 was $1.9 million… Continued

â–¶ Content—Much of the Time: According to the 2011 “Spending Study” conducted by the Custom Content Council in partnership with ContentWise, the total spend on branded content (or custom publishing) in 2011 was $1.9 million… Continued

More than 70% of journalists and other media professionals are interacting with PR pros through social media platforms.

â–¶ Business Leaders Talk Up PR: With faith in business and government institutions waning and the reputations of even the most venerable brands at risk, corporate communications has emerged as an essential skill set for… Continued

Public relations is the least measurable communications tactic in terms of ROI, according to a survey of U.S. marketers.

Public relations is the least measurable communications tactic in terms of ROI, according to a survey of U.S. marketers.

â–¶ Business Leaders Talk Up PR: With faith in business and government institutions waning and the reputations of even the most venerable brands at risk, corporate communications has emerged as an essential skill set for… Continued

Event PR is alive and well, as meeting suppliers are projecting an increase in events and meetings in 2012.

Moms look to social media to participate in dialogues with brands, give feedback and get inside information.

â–¶ Moms Look to Social Media for Engagement: Moms today believe social media marketing impacts their retail purchasing, according to the results of a study executed by Fleishman-Hillard in partnership with ModernMom.com. Most moms surveyed… Continued