66% of CEOs of the world’s top 50 companies engaged online in 2012, compared with 36% in 2010, but only 18% use social networks.
Do you agree or disagree that PR and marketing agencies would benefit by eliminating the term "client" from their vernacular?
According to data from the Reputation Institute, the top 10 most "reputable companies" are putting their money where their mouth is and meeting the public’s desire for CSR.
80% of shoppers are digitally engaged with brands in some way, but the stronger the connection, the greater the impact on public opinion and potential sales of a brand.
62% of the public cares more about companies’ practices and policies today than they did 10 years ago.
Please click through to answer our latest poll: As a PR executive, how would you otherwise spend the $4 million for a 30-second commercial spot during the Super Bowl?
PR News polled its online community and found that most PR pros will wait one to three days before calling a journalist after emailing him or her a pitch.
In 2012, online reviews, retailers’ websites and friends and family all had big gains from 2010 as the top sources for buying information.
Even in 2012 paper catalogs influenced both in-store and online holiday retail purchases more than social media platforms.
We’re curious about your thoughts on how long PR execs should wait to follow-up after an email pitch, or whether it’s worth the energy.