Research


avatar

Business Bloggers Say ‘Authentic’ CEOs Get Most Respect

CEOs who admit their mistakes are not only perceived as authentic, but also as capable and effective leaders. | MORE »

Comments Off

avatar

Software Execs Like Social Media—They Just Don’t Use It Much

A new study shows that the majority of software marketing executives believe social media has a positive impact on their business despite the underwhelming amount of time they spend using it. | MORE »

Comments Off

avatar

PR News Poll: Wikipedia Mostly Unexplored By PR Pros

PR News asked its online community whether they had ever ever edited their brand’s or their clients’ Wikipedia pages. | MORE »

Comments Off

avatar

PR News Poll: Wikipedia Mostly Unexplored By PR Pros

PR News asked its online community whether they had ever ever edited their brand’s or their clients’ Wikipedia pages. | MORE »

Comments Off

avatar

Quick Study: Facebook Users Receive More, Give Less; Robust Sites Lift In-Store Sales; Social Media and Software Industry

â–¶ Facebook Users Receiveth More, Giveth Less: A Feb. 2012 Pew Internet study that combines server logs of Facebook activity with survey data finds that over one month, 40% of average Facebook users made a … | MORE »

Comments Off

avatar

Quick Study: Facebook Users Receive More, Give Less; Robust Sites Lift In-Store Sales; Social Media and Software Industry

â–¶ Facebook Users Receiveth More, Giveth Less: A Feb. 2012 Pew Internet study that combines server logs of Facebook activity with survey data finds that over one month, 40% of average Facebook users made a … | MORE »

Comments Off

avatar

New Reputation Index Features Long-Established Brands

The newest reputation index reveals that a brand’s corporate reputation is bolstered by its longevity in the marketplace. | MORE »

Comments Off

avatar

Bad News for Taco Bell as It Feels Heat From Chipotle

Taco Bell’s got a clear-cut messaging assignment: convincing customers that its food is safe to eat after Food Safety News identified the fast food chain as the mystery restaurant responsible for a salmonella outbreak across … | MORE »

Tags: , | Comments Off

avatar

Quick Study: Reputation Index Features Long-Established Brands; Girls Perceive Glass Ceilings Blocking Leadership Roles

â–¶ Rep Index Focuses on Performance, Citizenship: Global brands have more work to do to close the gap between their performance in the marketplace and their citizenship, according to the Global Corporate Reputation Index, released … | MORE »

Comments Off

avatar

Internet Now Trumps Friends, Family in Influence

Canadians trust the Internet more than loved ones when it comes to making purchase decisions, according to a new study. | MORE »

Comments Off