Research

Trust in Government and Business in Downward Spiral

April 10th, 2012 by

While trust levels were never overwhelmingly high for government and businesses, a new study shows the levels have decreased drastically since September 2010.

Leaders Globally Fall Short of the Public’s Expectations

April 2nd, 2012 by

A 12-country survey shows that business, political and religious leaders are not viewed as effective by the public.

PR News Poll: Wikipedia Mostly Unexplored By PR Pros

February 15th, 2012 by

PR News asked its online community whether they had ever ever edited their brand’s or their clients’ Wikipedia pages.

PR News Poll: Wikipedia Mostly Unexplored By PR Pros

February 15th, 2012 by

PR News asked its online community whether they had ever ever edited their brand’s or their clients’ Wikipedia pages.

Quick Study: Facebook Users Receive More, Give Less; Robust Sites Lift In-Store Sales; Social Media and Software Industry

February 13th, 2012 by

â–¶ Facebook Users Receiveth More, Giveth Less: A Feb. 2012 Pew Internet study that combines server logs of Facebook activity with survey data finds that over one month, 40% of average Facebook users made a… Continued

Quick Study: Facebook Users Receive More, Give Less; Robust Sites Lift In-Store Sales; Social Media and Software Industry

February 13th, 2012 by

â–¶ Facebook Users Receiveth More, Giveth Less: A Feb. 2012 Pew Internet study that combines server logs of Facebook activity with survey data finds that over one month, 40% of average Facebook users made a… Continued

New Reputation Index Features Long-Established Brands

February 9th, 2012 by

The newest reputation index reveals that a brand’s corporate reputation is bolstered by its longevity in the marketplace.

Internet Now Trumps Friends, Family in Influence

February 6th, 2012 by

Canadians trust the Internet more than loved ones when it comes to making purchase decisions, according to a new study.

Internet Now Trumps Friends, Family in Influence

February 6th, 2012 by

Canadians trust the Internet more than loved ones when it comes to making purchase decisions, according to a new study.

Charting the Industry: Is the Blog Fading? Don’t Bet On It

February 6th, 2012 by

While a study finds that the number of corporate blogs is declining, experts say the platform yields an important digital/social PR benefit: control.