Research

Confidence in Earned Media Up, While Paid Plummets

April 17th, 2012 by

New research from Nielsen finds that earned media continues to rise in the eyes, minds and, ultimately, wallets of consumers.

Charting the Industry: On the Endangered Species List—The AOR

April 16th, 2012 by

Client organizations’ use of a single outside PR agency of record has consistently decreased over the last 10 years.

Charting the Industry: On the Endangered Species List—The AOR

April 16th, 2012 by

Client organizations’ use of a single outside PR agency of record has consistently decreased over the last 10 years.

Data Deficiencies Hinder Real-Time Marcom Decisions

April 11th, 2012 by

A lack of real-time digital data is hindering marketers’ ability to to make real-time decisions.

Data Deficiencies Hinder Real-Time Marcom Decisions

April 11th, 2012 by

A lack of real-time digital data is hindering marketers’ ability to to make real-time decisions.

Trust in Government and Business in Downward Spiral

April 10th, 2012 by

While trust levels were never overwhelmingly high for government and businesses, a new study shows the levels have decreased drastically since September 2010.

Trust in Government and Business in Downward Spiral

April 10th, 2012 by

While trust levels were never overwhelmingly high for government and businesses, a new study shows the levels have decreased drastically since September 2010.

Leaders Globally Fall Short of the Public’s Expectations

April 2nd, 2012 by

A 12-country survey shows that business, political and religious leaders are not viewed as effective by the public.

PR News Poll: Wikipedia Mostly Unexplored By PR Pros

February 15th, 2012 by

PR News asked its online community whether they had ever ever edited their brand’s or their clients’ Wikipedia pages.

PR News Poll: Wikipedia Mostly Unexplored By PR Pros

February 15th, 2012 by

PR News asked its online community whether they had ever ever edited their brand’s or their clients’ Wikipedia pages.