Research

Executives: Employee-Produced Videos Are Good for the Business Because…

April 23rd, 2012 by

Two-thirds of C-suite executives believe that employee-created videos can capture human capital and knowledge more easily within an organization.

Confidence in Earned Media Up, While Paid Plummets

April 17th, 2012 by

New research from Nielsen finds that earned media continues to rise in the eyes, minds and, ultimately, wallets of consumers.

Confidence in Earned Media Up, While Paid Plummets

April 17th, 2012 by

New research from Nielsen finds that earned media continues to rise in the eyes, minds and, ultimately, wallets of consumers.

Charting the Industry: On the Endangered Species List—The AOR

April 16th, 2012 by

Client organizations’ use of a single outside PR agency of record has consistently decreased over the last 10 years.

Charting the Industry: On the Endangered Species List—The AOR

April 16th, 2012 by

Client organizations’ use of a single outside PR agency of record has consistently decreased over the last 10 years.

Data Deficiencies Hinder Real-Time Marcom Decisions

April 11th, 2012 by

A lack of real-time digital data is hindering marketers’ ability to to make real-time decisions.

Data Deficiencies Hinder Real-Time Marcom Decisions

April 11th, 2012 by

A lack of real-time digital data is hindering marketers’ ability to to make real-time decisions.

Trust in Government and Business in Downward Spiral

April 10th, 2012 by

While trust levels were never overwhelmingly high for government and businesses, a new study shows the levels have decreased drastically since September 2010.

Trust in Government and Business in Downward Spiral

April 10th, 2012 by

While trust levels were never overwhelmingly high for government and businesses, a new study shows the levels have decreased drastically since September 2010.

Leaders Globally Fall Short of the Public’s Expectations

April 2nd, 2012 by

A 12-country survey shows that business, political and religious leaders are not viewed as effective by the public.