Research


avatar

Confidence in Earned Media Up, While Paid Plummets

New research from Nielsen finds that earned media continues to rise in the eyes, minds and, ultimately, wallets of consumers. | MORE »

Comments Off

avatar

Charting the Industry: On the Endangered Species List—The AOR

Client organizations’ use of a single outside PR agency of record has consistently decreased over the last 10 years. | MORE »

Comments Off

avatar

Charting the Industry: On the Endangered Species List—The AOR

Client organizations’ use of a single outside PR agency of record has consistently decreased over the last 10 years. | MORE »

Comments Off

avatar

Data Deficiencies Hinder Real-Time Marcom Decisions

A lack of real-time digital data is hindering marketers’ ability to to make real-time decisions. | MORE »

Comments Off

avatar

Data Deficiencies Hinder Real-Time Marcom Decisions

A lack of real-time digital data is hindering marketers’ ability to to make real-time decisions. | MORE »

Comments Off

avatar

Trust in Government and Business in Downward Spiral

While trust levels were never overwhelmingly high for government and businesses, a new study shows the levels have decreased drastically since September 2010. | MORE »

Comments Off

avatar

Trust in Government and Business in Downward Spiral

While trust levels were never overwhelmingly high for government and businesses, a new study shows the levels have decreased drastically since September 2010. | MORE »

Comments Off

avatar

Leaders Globally Fall Short of the Public’s Expectations

A 12-country survey shows that business, political and religious leaders are not viewed as effective by the public. | MORE »

Comments Off

avatar

Women’s Deep Trust in Blogs Converts to Purchase Action

Blog-based communities of women have the highest conversion to purchase rate compared to other social media outlets. | MORE »

2 Comments

avatar

NYT, WSJ Dominate Financial Journalist Power Rankings

A Gorkana survey of journalists reveals that the New York Times dominates the list of the top 10 most influential financial journalists. | MORE »

Comments Off