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Despite Weiner, Twitter Usage Rises Among Politicians

In both the U.S. Congress and the U.K.’s Parliament, politicians have increasingly taken to Twitter to communicate with their constituents. | MORE »

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Data Point: The Top Corporate Citizens And Their Presence on Facebook

PR News has tracked 15 of the top 50 companies with the best corporate citizenship reputations to see how well they’re building their communities on Facebook. | MORE »

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Quick Study: Despite Weiner, Twitter Usage Rises Among Politicians; Content Spend Considerable in 2011—More in 2012

â–¶ Policy Makers Get More Social: The rise in social media use is shaping and influencing policy worldwide, according to a new study from Edelman.   Data Point: The Top Corporate Citizens And Their Presence … | MORE »

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Social Media Analysis: Checklist of Questions to Ask—and Test 

Porter Novelli’s Israel Mirsky suggests six questions to consider when analyzing your social media data. | MORE »

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Service Providers Tardy With Retention Programs

In an increasingly saturated market, cable and telecommunications companies are now putting greater emphasis on customer retention programs—but most providers only initiate a program once the customer has started the process of leaving. | MORE »

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‘Basics’ of Communications Preferred by Consumers

While much has been said about social media’s ability to change how a brand can interact with consumers, customers still find traditional customer service tenets to be more attractive. | MORE »

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Quick Study: ‘Basics’ of Communications Preferred by Consumers; Service Providers Tardy With Retention Programs

â–¶ Social Media is Not All That: Brands seduced by the hype around social media risk alienating their customers, says a new report by Pitney Bowes. Marketers investing time and money in social media interaction … | MORE »

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Quick Study: ‘Basics’ of Communications Preferred by Consumers; Service Providers Tardy With Retention Programs

â–¶ Social Media is Not All That: Brands seduced by the hype around social media risk alienating their customers, says a new report by Pitney Bowes. Marketers investing time and money in social media interaction … | MORE »

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Quick Study: Companies Overlooking Online Customer Feedback; Decreased Consumer Budgets Hit Entertainment Hardest

â–¶ Consumer Feedback Falls on Deaf Ears: A large number (89%) of consumers are likely to tell organizations they do business with if they receive poor service, yet almost 44% do not believe companies take … | MORE »

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Quick Study: Companies Overlooking Online Customer Feedback; Decreased Consumer Budgets Hit Entertainment Hardest

â–¶ Consumer Feedback Falls on Deaf Ears: A large number (89%) of consumers are likely to tell organizations they do business with if they receive poor service, yet almost 44% do not believe companies take … | MORE »

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