Research

Media Analysis Is Incomplete Without Human Intervention

April 25th, 2012 by

Yes, modern technology can help tremendously in gathering media clips and placements, but human analysis is still essential to gauging media sentiment.

Millennials Say Lives Enriched by Social Media Bonds

April 23rd, 2012 by

Millennial consumers are not only more likely to explore brands’ presence on social networks than other generational groups, they are so more likely to believe their social media connections better their lives.

Millennials Say Lives Enriched by Social Media Bonds

April 23rd, 2012 by

Millennial consumers are not only more likely to explore brands’ presence on social networks than other generational groups, they are so more likely to believe their social media connections better their lives.

Executives: Employee-Produced Videos Are Good for the Business Because…

April 23rd, 2012 by

Two-thirds of C-suite executives believe that employee-created videos can capture human capital and knowledge more easily within an organization.

Executives: Employee-Produced Videos Are Good for the Business Because…

April 23rd, 2012 by

Two-thirds of C-suite executives believe that employee-created videos can capture human capital and knowledge more easily within an organization.

Confidence in Earned Media Up, While Paid Plummets

April 17th, 2012 by

New research from Nielsen finds that earned media continues to rise in the eyes, minds and, ultimately, wallets of consumers.

Confidence in Earned Media Up, While Paid Plummets

April 17th, 2012 by

New research from Nielsen finds that earned media continues to rise in the eyes, minds and, ultimately, wallets of consumers.

Charting the Industry: On the Endangered Species List—The AOR

April 16th, 2012 by

Client organizations’ use of a single outside PR agency of record has consistently decreased over the last 10 years.

Charting the Industry: On the Endangered Species List—The AOR

April 16th, 2012 by

Client organizations’ use of a single outside PR agency of record has consistently decreased over the last 10 years.

Data Deficiencies Hinder Real-Time Marcom Decisions

April 11th, 2012 by

A lack of real-time digital data is hindering marketers’ ability to to make real-time decisions.