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Of the Big Three Mobile Apps, Users Spend The Most Time on Facebook

Mobile phone users spend about twice their time on Facebook compared to Twitter—and they also watch a lot of video. | MORE »

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Charting the Industry: Social Media Now a Fixture for Live Events

Seamless social integration with live events builds anticipation before an event, deepens the event experience itself and extends the lifespan of an event beyond its calendar date. | MORE »

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Apple Supplants Google as Brand With Best Reputation

Apple beat out other major brands including Google, Amazon and Kraft in securing the highest reputation score in the Harris Interactive study’s history. | MORE »

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Business Bloggers Say ‘Authentic’ CEOs Get Most Respect

CEOs who admit their mistakes are not only perceived as authentic, but also as capable and effective leaders. | MORE »

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Software Execs Like Social Media—They Just Don’t Use It Much

A new study shows that the majority of software marketing executives believe social media has a positive impact on their business despite the underwhelming amount of time they spend using it. | MORE »

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PR News Poll: Wikipedia Mostly Unexplored By PR Pros

PR News asked its online community whether they had ever ever edited their brand’s or their clients’ Wikipedia pages. | MORE »

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PR News Poll: Wikipedia Mostly Unexplored By PR Pros

PR News asked its online community whether they had ever ever edited their brand’s or their clients’ Wikipedia pages. | MORE »

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Quick Study: Facebook Users Receive More, Give Less; Robust Sites Lift In-Store Sales; Social Media and Software Industry

â–¶ Facebook Users Receiveth More, Giveth Less: A Feb. 2012 Pew Internet study that combines server logs of Facebook activity with survey data finds that over one month, 40% of average Facebook users made a … | MORE »

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Quick Study: Facebook Users Receive More, Give Less; Robust Sites Lift In-Store Sales; Social Media and Software Industry

â–¶ Facebook Users Receiveth More, Giveth Less: A Feb. 2012 Pew Internet study that combines server logs of Facebook activity with survey data finds that over one month, 40% of average Facebook users made a … | MORE »

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New Reputation Index Features Long-Established Brands

The newest reputation index reveals that a brand’s corporate reputation is bolstered by its longevity in the marketplace. | MORE »

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