Research


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Publix Top-Rated in Customer Experience

When it comes to delivering a great customer experience, Publix and other grocery chains are tops, while TV and Internet service providers have room for improvement. | MORE »

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Digital Media Radically Transforming Marcom Process

The majority of new media executives are in tune with demands of the evolving marketplace and have transformed their marketing and communications operations accordingly. | MORE »

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PR Myth of the Month: Real-Time News Analysis Is Essential

PRIME Research CEO Mark Weiner discusses the implications of speed and accurateness in determining whether your organization needs "real-time" news analysis. | MORE »

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PR News Launches Second Annual Salary Survey

PR professionals have until March 12 to participate in PR News’ second annual salary and benefits survey. | MORE »

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Americans Put Their Trust in Media—Some Outlets More Than Others

The majority of Americans trust as many as seven different media outlets to deliver news fairly and accurately. Those standards, however, vary by outlet and by the readers’ political beliefs. | MORE »

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Of the Big Three Mobile Apps, Users Spend The Most Time on Facebook

Mobile phone users spend about twice their time on Facebook compared to Twitter—and they also watch a lot of video. | MORE »

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Charting the Industry: Social Media Now a Fixture for Live Events

Seamless social integration with live events builds anticipation before an event, deepens the event experience itself and extends the lifespan of an event beyond its calendar date. | MORE »

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Apple Supplants Google as Brand With Best Reputation

Apple beat out other major brands including Google, Amazon and Kraft in securing the highest reputation score in the Harris Interactive study’s history. | MORE »

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Business Bloggers Say ‘Authentic’ CEOs Get Most Respect

CEOs who admit their mistakes are not only perceived as authentic, but also as capable and effective leaders. | MORE »

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Software Execs Like Social Media—They Just Don’t Use It Much

A new study shows that the majority of software marketing executives believe social media has a positive impact on their business despite the underwhelming amount of time they spend using it. | MORE »

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