Research

Coca-Cola Tops Brand Rankings—Retailers Make Gains

May 8th, 2012 by

Of the top 100 corporate brands, Coca-Cola has reigned above all others since 2008 in market reputation and awareness, and retail brands like J.C. Penney and Kohl’s have improved since 2010.

Coca-Cola Tops Brand Rankings—Retailers Make Gains

May 8th, 2012 by

Of the top 100 corporate brands, Coca-Cola has reigned above all others since 2008 in market reputation and awareness, and retail brands like J.C. Penney and Kohl’s have improved since 2010.

Consumers Down on Corporate Leaders

May 7th, 2012 by

Corporate leaders and large international companies have seen their public trust diminish dramatically.

Consumers Down on Corporate Leaders

May 7th, 2012 by

Corporate leaders and large international companies have seen their public trust diminish dramatically.

Online Privacy Policy Confusion Could Curb Social Usage

May 2nd, 2012 by

A Siegel+Gale study finds that consumer confusion surrounding Facebook’s and Google’s privacy policies may have an impact on digital campaigns.

Online Privacy Policy Confusion Could Curb Social Usage

May 2nd, 2012 by

A Siegel+Gale study finds that consumer confusion surrounding Facebook’s and Google’s privacy policies may have an impact on digital campaigns.

U.S. ‘Alpha Females’ Choose Smartphones Over Sex

May 1st, 2012 by

A new Ginger Consulting study shows that influential, ahead-of-the-curve women view their smartphone as their essential lifeline.

U.S. ‘Alpha Females’ Choose Smartphones Over Sex

May 1st, 2012 by

A new Ginger Consulting study shows that influential, ahead-of-the-curve women view their smartphone as their essential lifeline.

PR News/Cision Study: PR Pros Favor Twitter for Media Relations

April 30th, 2012 by

Despite the growing popularity of social networks, the e-mailing of press releases is not abating.

PR News/Cision Study: PR Pros Favor Twitter for Media Relations

April 30th, 2012 by

Despite the growing popularity of social networks, the e-mailing of press releases is not abating.