Research


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Data Deficiencies Hinder Real-Time Marcom Decisions

A lack of real-time digital data is hindering marketers’ ability to to make real-time decisions. | MORE »

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Trust in Government and Business in Downward Spiral

While trust levels were never overwhelmingly high for government and businesses, a new study shows the levels have decreased drastically since September 2010. | MORE »

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Trust in Government and Business in Downward Spiral

While trust levels were never overwhelmingly high for government and businesses, a new study shows the levels have decreased drastically since September 2010. | MORE »

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Leaders Globally Fall Short of the Public’s Expectations

A 12-country survey shows that business, political and religious leaders are not viewed as effective by the public. | MORE »

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Women’s Deep Trust in Blogs Converts to Purchase Action

Blog-based communities of women have the highest conversion to purchase rate compared to other social media outlets. | MORE »

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NYT, WSJ Dominate Financial Journalist Power Rankings

A Gorkana survey of journalists reveals that the New York Times dominates the list of the top 10 most influential financial journalists. | MORE »

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Biz Bloggers to CEOs: It’s All About R-E-S-P-E-C-T

CEOs lack comprehension of the blogosphere’s power and influence, bloggers say. | MORE »

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Trust in Financial Services Rises, But Still Ranks Low

The latest annual global survey from Edelman finds that the financial services industry still has a long way to go in regaining consumer faith. | MORE »

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March Madness Social Media Rankings: Kansas Outshines Duke

Schwartz MSL’s 2012 social media power rankings show which schools have built strong followings for their teams on social media. | MORE »

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High-Profile Brands Have Low Market Value Problems

A survey of more than 10,000 senior business decision makers showed that La-Z-Boy, Chiquita Brands International and Ruby Tuesday are highly recognizable brands, but have low market value. | MORE »

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